{"id":15706,"date":"2022-06-14T10:27:32","date_gmt":"2022-06-14T15:27:32","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=15706"},"modified":"2022-06-12T23:33:21","modified_gmt":"2022-06-13T04:33:21","slug":"el-mercado-de-los-wearables-cae-por-primera-vez-tras-la-pandemia","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/el-mercado-de-los-wearables-cae-por-primera-vez-tras-la-pandemia\/","title":{"rendered":"El mercado de los wearables cae por primera vez, tras la pandemia"},"content":{"rendered":"

Durante la pandemia, los wearables se convirtieron en aliados para la salud de las personas. En estos peque\u00f1os dispositivos la gente encontr\u00f3 una extensi\u00f3n de su smartphone para funciones espec\u00edficas, como el ejercicio o el monitoreo de algunos signos vitales, lo cual ayud\u00f3 a este mercado; sin embargo, esta industria se est\u00e1 desacelerando.<\/p>\n

Seg\u00fan datos de la firma de an\u00e1lisis IDC , la industria de los wearables -en los que se incluyen desde relojes, pasando por aud\u00edfonos hasta alg\u00fan tipo de ropa inteligente- tuvieron su primer ca\u00edda en el primer trimestre del 2022, ya que se enviaron 105.3 millones de unidades, es decir, un 3% menos que el mismo periodo del a\u00f1o anterior.<\/p>\n

La principal raz\u00f3n por la que surgieron estos movimientos en el mercado es que tras el periodo m\u00e1s duro de la emergencia sanitaria, los consumidores han comenzado en gastar en otras categor\u00edas de la tecnolog\u00eda.<\/p>\n

\u201cEl enfriamiento de la demanda obligar\u00e1 a las empresas a diferenciarse a\u00fan m\u00e1s. Con la mayor\u00eda de las caracter\u00edsticas cada vez m\u00e1s comunes entre los dispositivos, las compa\u00f1\u00edas tendr\u00e1n que convencer a los clientes de que se actualicen con las mejores experiencias de su clase\u201d, dijo el director de dispositivos m\u00f3viles y RA\/RV de IDC, Ram\u00f3n Llamas.<\/p>\n

De acuerdo con el especialista, de ahora en adelante el mercado de los wearables no exigir\u00e1 \u00fanicamente nuevos softwares y hardwares, sino tambi\u00e9n la integraci\u00f3n de servicios que \u201csorprendan y deleiten, y que mantengan a los clientes comprometidos\u201d.<\/p>\n

La firma tambi\u00e9n inform\u00f3 que los wearables para la mu\u00f1eca (relojes y pulseras) cayeron un 4% durante el primer trimestre. La disminuci\u00f3n general se dio a causa de las pulseras, cuyo rendimiento tuvo una ca\u00edda del 40.5%., mientras que los smartwatches crecieron un 9.1% y acapararon el 28% de la cuota del mercado global.<\/p>\n

Por otra parte, la categor\u00eda de los aud\u00edfonos tambi\u00e9n sufri\u00f3 una desaceleraci\u00f3n, ya que s\u00f3lo tuvo un crecimiento del 0.6%. La explicaci\u00f3n al respecto tambi\u00e9n tiene relaci\u00f3n con la pandemia, pues fue uno de los dispositivos que tuvo mayor auge en este periodo, debido a las condiciones del trabajo remoto.<\/p>\n

\u201cLos consumidores son cada vez m\u00e1s conscientes de su salud y con m\u00e1s opciones de precios, parece que hay un reloj disponible para todos\u201d, se\u00f1al\u00f3 el director de investigaci\u00f3n de IDC, Jitesh Ubrani, quien tambi\u00e9n destac\u00f3 un aumento en la competencia de marcas peque\u00f1as con relojes b\u00e1sicos, mientras que los de gama alta se vuelven m\u00e1s innovadores.<\/p>\n

Respecto a las empresas m\u00e1s importantes en la industria, Apple sigue a la cabeza con un crecimiento del 6.6% interanual, gracias al rendimiento de sus dos versiones del Apple Watch y a los AirPods, cuyos env\u00edos no tuvieron variaci\u00f3n.<\/p>\n

Apple ha sido una de las compa\u00f1\u00edas m\u00e1s relevantes en integraciones para la salud en sus relojes inteligentes. Recientemente anunci\u00f3 una nueva app para realizar electrocardiogramas en tan s\u00f3lo 30 segundos.<\/p>\n

En el segundo lugar se ubic\u00f3 Samsung, cuyas unidades disminuyeron un 10%. Sin embargo, la firma detall\u00f3 que las ventas de aud\u00edfonos le ayudaron a mantenerse en este sitio a pesar de la competencia, pues empresas como Xiaomi o Huawei est\u00e1n teniendo mayor relevancia en los wearables.<\/p>\n","protected":false},"excerpt":{"rendered":"

Durante el primer trimestre del a\u00f1o, esta industria disminuy\u00f3 sus env\u00edos en un 3%, seg\u00fan datos de IDC.<\/p>\n","protected":false},"author":10,"featured_media":15708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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