{"id":16379,"date":"2022-08-04T11:00:56","date_gmt":"2022-08-04T16:00:56","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=16379"},"modified":"2022-08-03T13:53:21","modified_gmt":"2022-08-03T18:53:21","slug":"en-el-e-commerce-la-moda-supera-a-los-electronicos","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/en-el-e-commerce-la-moda-supera-a-los-electronicos\/","title":{"rendered":"En el e-commerce, la moda supera a los electr\u00f3nicos"},"content":{"rendered":"

Hace 47 a\u00f1os se abri\u00f3 la primera tienda f\u00edsica de Zara en Coru\u00f1a, Espa\u00f1a. 35 a\u00f1os despu\u00e9s, en 2010, esta fue la primera tienda del grupo Inditex en abrir su canal de e-commerce. Solo tom\u00f3 un a\u00f1o m\u00e1s para que Pull & Bear, Bershka, Massimo Dutti, Stradivarius, Oysho y Uterq\u00fce tambi\u00e9n apostaran al comercio electr\u00f3nico.<\/p>\n

Comprar ropa en l\u00ednea es cada vez m\u00e1s com\u00fan. Tanto que en el reporte de Hot Sale 2022, elaborado por la Asociaci\u00f3n Mexicana de Ventas Online (AMVO), \u201cmoda\u201d se posicion\u00f3 como la categor\u00eda m\u00e1s vendida, pues represent\u00f3 39% de las ventas totales durante la campa\u00f1a. Adem\u00e1s, tuvo m\u00e1s de 5,000 menciones en redes sociales.<\/p>\n

Es por esto que del 15 al 22 de agosto se llevar\u00e1 a cabo la cuarta edici\u00f3n del Hot Fashion, la campa\u00f1a de ventas online m\u00e1s importante para la industria de moda, belleza y accesorios, donde las empresas ofrecen sus mejores descuentos y promociones en l\u00ednea, adem\u00e1s de dar a conocer e impulsar sus canales de comercio electr\u00f3nico.<\/p>\n

E-fashion<\/p>\n

\u201cLa categor\u00eda fashion lleg\u00f3 para quedarse y colocarse por temas de variedad\u201d, menciona V\u00edctor Islas, director general de la empresa de prevenci\u00f3n de fraudes ClearSale.<\/p>\n

De acuerdo con el estudio \u201cThe future of fashion in-store engagement\u201d de Scandit, 75 % de los consumidores estar\u00eda dispuesto a utilizar aplicaciones m\u00f3viles para acceder a promociones y ofertas personalizadas en la tienda.<\/p>\n

Pero no siempre fue as\u00ed. Islas menciona que, aunque esta categor\u00eda ha ganado gran relevancia, dentro de la historia del e-commerce no fue uno de los temas iniciales.<\/p>\n

\u201cEran electr\u00f3nicos, libros, CD ‘s, productos estandarizados. El tema de moda tuvo un inicio lento porque el consumidor desconfiaba de los productos, las tallas, el proceso para la devoluci\u00f3n\u2026 si no te quedaba una prenda la gente no entend\u00eda bien c\u00f3mo funcionaba. Era una preocupaci\u00f3n v\u00e1lida para los usuarios\u201d, comenta Islas.<\/p>\n

Gracias a los avances tecnol\u00f3gicos en la actualidad, comprar estos productos en l\u00ednea es cada vez m\u00e1s f\u00e1cil.<\/p>\n

Para empezar, el tema de las fotograf\u00edas. \u201cYa tomamos mejores fotos donde se ve el producto, la tela, el terminado, vista 360 donde puedes ver mejores \u00e1ngulos con mayor calidad de las im\u00e1genes, medidas de las prendas\u2026 todo eso ayud\u00f3 a establecer confianza\u201d, comparte Islas.<\/p>\n

Esto ha provocado que en regiones como Europa y Medio Oriente el e-commerce se est\u00e9 convirtiendo en una opci\u00f3n alterna al comercio en tienda.<\/p>\n

El mismo estudio de Scandit menciona que 47% de los consumidores de estas regiones deciden no asistir a un punto de venta o tienda f\u00edsica para evitar largas filas; 43% por la disponibilidad limitada de stock de productos o servicios, y otro 36 % porque no encuentran en los encargados o empleados las respuestas que necesitan.<\/p>\n

El fraude en la industria de la moda<\/p>\n

V\u00edctor Islas menciona que \u201cmoda\u201d es un producto altamente deseado por los defraudadores porque es m\u00e1s f\u00e1cil revender. \u201cEspecialmente los de edici\u00f3n limitada, como tenis, bolsos o art\u00edculos en general que tengan ediciones limitadas\u201d.<\/p>\n

Por otro lado, los art\u00edculos deportivos tambi\u00e9n suelen ser un foco para los defraudadores. \u201cVemos una tendencia muy interesante de que los jerseys de los equipos que acaban de ganar se vuelven productos m\u00e1s atacados por el fraude\u201d.<\/p>\n

Por ejemplo, la venta de playeras del Atlas y del Real Madrid se dispar\u00f3.<\/p>\n

En general, cualquier producto de reventa en el mercado es atractivo, como los art\u00edculos de lujo o todo lo que tenga producci\u00f3n limitada. Y es especialmente con estos productos con los que los comercios deben tener mucho cuidado,<\/p>\n","protected":false},"excerpt":{"rendered":"

La moda se posicion\u00f3 en 2020 como la categor\u00eda m\u00e1s vendida, con 39% de las ventas totales, adem\u00e1s de crecer su popularidad en redes sociales.<\/p>\n","protected":false},"author":10,"featured_media":16381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/www.lluviadigital.com\/wp-content\/uploads\/2020\/02\/e-commerce-que-es-Lluvia-Digital.jpg","fifu_image_alt":"En el e-commerce, la moda supera a los electr\u00f3nicos","footnotes":""},"categories":[10],"tags":[],"class_list":["post-16379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-minorista"],"yoast_head":"\nEn el e-commerce, la moda supera a los electr\u00f3nicos · Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/en-el-e-commerce-la-moda-supera-a-los-electronicos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En el e-commerce, la moda supera a los electr\u00f3nicos · Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"La moda se posicion\u00f3 en 2020 como la categor\u00eda m\u00e1s vendida, con 39% de las ventas totales, adem\u00e1s de crecer su popularidad en redes sociales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/backup.primeaction.com\/sp\/en-el-e-commerce-la-moda-supera-a-los-electronicos\/\" \/>\n<meta property=\"og:site_name\" content=\"Prime Action Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-04T16:00:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lluviadigital.com\/wp-content\/uploads\/2020\/02\/e-commerce-que-es-Lluvia-Digital.jpg\" \/>\n<meta name=\"author\" content=\"primeactionmx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.lluviadigital.com\/wp-content\/uploads\/2020\/02\/e-commerce-que-es-Lluvia-Digital.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"primeactionmx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"En el e-commerce, la moda supera a los electr\u00f3nicos · Prime Action Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/backup.primeaction.com\/sp\/en-el-e-commerce-la-moda-supera-a-los-electronicos\/","og_locale":"es_ES","og_type":"article","og_title":"En el e-commerce, la moda supera a los electr\u00f3nicos · Prime Action Consulting","og_description":"La moda se posicion\u00f3 en 2020 como la categor\u00eda m\u00e1s vendida, con 39% de las ventas totales, adem\u00e1s de crecer su popularidad en redes sociales.","og_url":"https:\/\/backup.primeaction.com\/sp\/en-el-e-commerce-la-moda-supera-a-los-electronicos\/","og_site_name":"Prime Action Consulting","article_published_time":"2022-08-04T16:00:56+00:00","og_image":[{"url":"https:\/\/www.lluviadigital.com\/wp-content\/uploads\/2020\/02\/e-commerce-que-es-Lluvia-Digital.jpg","type":"","width":"","height":""}],"author":"primeactionmx","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.lluviadigital.com\/wp-content\/uploads\/2020\/02\/e-commerce-que-es-Lluvia-Digital.jpg","twitter_misc":{"Escrito por":"primeactionmx","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/backup.primeaction.com\/sp\/en-el-e-commerce-la-moda-supera-a-los-electronicos\/#article","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/en-el-e-commerce-la-moda-supera-a-los-electronicos\/"},"author":{"name":"primeactionmx","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471"},"headline":"En el e-commerce, la moda supera a los electr\u00f3nicos","datePublished":"2022-08-04T16:00:56+00:00","mainEntityOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/en-el-e-commerce-la-moda-supera-a-los-electronicos\/"},"wordCount":632,"publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/en-el-e-commerce-la-moda-supera-a-los-electronicos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lluviadigital.com\/wp-content\/uploads\/2020\/02\/e-commerce-que-es-Lluvia-Digital.jpg","articleSection":["Post Minorista"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/backup.primeaction.com\/sp\/en-el-e-commerce-la-moda-supera-a-los-electronicos\/","url":"https:\/\/backup.primeaction.com\/sp\/en-el-e-commerce-la-moda-supera-a-los-electronicos\/","name":"En el e-commerce, la moda supera a los electr\u00f3nicos · Prime Action Consulting","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/en-el-e-commerce-la-moda-supera-a-los-electronicos\/#primaryimage"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/en-el-e-commerce-la-moda-supera-a-los-electronicos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lluviadigital.com\/wp-content\/uploads\/2020\/02\/e-commerce-que-es-Lluvia-Digital.jpg","datePublished":"2022-08-04T16:00:56+00:00","breadcrumb":{"@id":"https:\/\/backup.primeaction.com\/sp\/en-el-e-commerce-la-moda-supera-a-los-electronicos\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/backup.primeaction.com\/sp\/en-el-e-commerce-la-moda-supera-a-los-electronicos\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/en-el-e-commerce-la-moda-supera-a-los-electronicos\/#primaryimage","url":"https:\/\/www.lluviadigital.com\/wp-content\/uploads\/2020\/02\/e-commerce-que-es-Lluvia-Digital.jpg","contentUrl":"https:\/\/www.lluviadigital.com\/wp-content\/uploads\/2020\/02\/e-commerce-que-es-Lluvia-Digital.jpg","width":"3600","height":"1884","caption":"En el e-commerce, la moda supera a los electr\u00f3nicos"},{"@type":"BreadcrumbList","@id":"https:\/\/backup.primeaction.com\/sp\/en-el-e-commerce-la-moda-supera-a-los-electronicos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/backup.primeaction.com\/sp\/"},{"@type":"ListItem","position":2,"name":"En el e-commerce, la moda supera a los electr\u00f3nicos"}]},{"@type":"WebSite","@id":"https:\/\/backup.primeaction.com\/sp\/#website","url":"https:\/\/backup.primeaction.com\/sp\/","name":"Prime Action Consulting","description":"Consultoria Especializada em Canais","publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/backup.primeaction.com\/sp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/backup.primeaction.com\/sp\/#organization","name":"Prime Action Consulting","url":"https:\/\/backup.primeaction.com\/sp\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/","url":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","contentUrl":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","width":400,"height":185,"caption":"Prime Action Consulting"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471","name":"primeactionmx","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","caption":"primeactionmx"},"url":"https:\/\/backup.primeaction.com\/sp\/author\/primeactionmx\/"}]}},"_links":{"self":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/16379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/comments?post=16379"}],"version-history":[{"count":2,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/16379\/revisions"}],"predecessor-version":[{"id":16388,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/16379\/revisions\/16388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media\/16381"}],"wp:attachment":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media?parent=16379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/categories?post=16379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/tags?post=16379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}