{"id":16566,"date":"2022-08-17T10:00:28","date_gmt":"2022-08-17T15:00:28","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=16566"},"modified":"2022-08-16T15:53:08","modified_gmt":"2022-08-16T20:53:08","slug":"apple-planea-mostrar-mas-anuncios-en-sus-apps-nativas","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/apple-planea-mostrar-mas-anuncios-en-sus-apps-nativas\/","title":{"rendered":"Apple planea mostrar m\u00e1s anuncios en sus apps nativas"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/cdn-3.expansion.mx\/dims4\/default\/a75fa7b\/2147483647\/strip\/true\/crop\/1254x836+0+0\/resize\/3600x2400!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fcdn-3.expansion.mx%2F30%2F50%2Fafce2f3e40619328b8a426144154%2Fistock-1354195128.jpg\" width=\"3600\" height=\"2400\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn-3.expansion.mx\/dims4\/default\/a75fa7b\/2147483647\/strip\/true\/crop\/1254x836+0+0\/resize\/3600x2400!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fcdn-3.expansion.mx%2F30%2F50%2Fafce2f3e40619328b8a426144154%2Fistock-1354195128.jpg\" width=\"3600\" height=\"2400\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>Apple puede expandir su publicidad a m\u00e1s de sus propias aplicaciones en el iPhone en un esfuerzo por aumentar los ingresos, seg\u00fan Bloomberg .<\/p>\n<p>De acuerdo con el informe, la compa\u00f1\u00eda genera alrededor de 4 mil millones de d\u00f3lares en ingresos anuales de su negocio publicitario, pero quiere hacer crecer el segmento a dos d\u00edgitos.<\/p>\n<p>La compa\u00f1\u00eda ya muestra anuncios en algunas aplicaciones, como Apple News y Stocks. Tambi\u00e9n anunci\u00f3 recientemente planes para expandir los anuncios en la App Store .<\/p>\n<p>Bloomberg inform\u00f3 que la compa\u00f1\u00eda considera formas de agregar publicidad a Apple Maps mientras se buscan restaurantes y tiendas. El informe dice que es \u201cprobable\u201d que Apple tambi\u00e9n inserte anuncios en las tiendas para podcasts y libros.<\/p>\n<p>El a\u00f1o pasado, Apple lanz\u00f3 una actualizaci\u00f3n para iPhone con una nueva ventana emergente que preguntaba a los usuarios si quer\u00edan permitir que las aplicaciones en sus tel\u00e9fonos dirigieran anuncios al usuario. La funci\u00f3n de privacidad, llamada Transparencia de seguimiento de aplicaciones, ha alterado la mec\u00e1nica detr\u00e1s de escena de muchos anuncios m\u00f3viles, especialmente aquellos que confirman si se realiz\u00f3 una compra o una descarga.<\/p>\n<p>Est\u00e1 claro que la mayor\u00eda de los usuarios de iPhone optaron por no participar y la funci\u00f3n ha presentado grandes desaf\u00edos para compa\u00f1\u00edas que van desde Snap hasta Facebook y Peloton.<\/p>\n<p>Los nuevos anuncios podr\u00edan ayudar a Apple a obtener m\u00e1s valor de los usuarios de iPhone.<\/p>\n<p>Los analistas de Needham escribieron en una nota del 3 de agosto que creen que la pr\u00f3xima gran fuente de ingresos de Apple est\u00e1 en la publicidad.<\/p>\n<p>Tambi\u00e9n dijeron que creen que Apple se encuentra en las primeras etapas de la construcci\u00f3n de una nueva plataforma de publicidad m\u00f3vil. Explicaron que han observado un \u201caumento notable\u201d en los esfuerzos de contrataci\u00f3n de la empresa para su plataforma publicitaria y que fue muy visible en el festival de publicidad Cannes Lions en junio.<\/p>\n<p>PODCAST<br \/>\nEscucha nuestros podcast aqu\u00ed<\/p>\n<p>En la llamada de ganancias m\u00e1s reciente de Apple, el CEO Tim Cook y el CFO Luca Maestri dijeron que el negocio de anuncios de la compa\u00f1\u00eda experiment\u00f3 algunas dificultades relacionadas con Covid, pero Cook dijo que es una herramienta de descubrimiento \u201cexcelente\u201d para los desarrolladores de aplicaciones que desean promocionar sus apps.<\/p>\n<p>Los analistas de Bernstein dijeron que el negocio de servicios de Apple, que est\u00e1 impulsado principalmente por la publicidad y la App Store, ha experimentado una tasa de crecimiento desacelerada durante cuatro trimestres consecutivos, ya que la App Store ha sufrido un cambio en el gasto de los consumidores.<\/p>\n<p>Sin embargo, dijeron que esperan que el negocio publicitario de Apple crezca debido a una mayor carga de anuncios en la App Store.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda prob\u00f3 internamente los anuncios de b\u00fasqueda en Maps, que podr\u00edan mostrar recomendaciones cuando se buscan restaurantes y tiendas, entre otros.<\/p>\n","protected":false},"author":10,"featured_media":16568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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