{"id":16677,"date":"2022-08-24T10:00:38","date_gmt":"2022-08-24T15:00:38","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=16677"},"modified":"2022-08-23T16:59:55","modified_gmt":"2022-08-23T21:59:55","slug":"exodo-en-facebook-la-generacion-z-deja-la-red-de-zuckerberg-para-instalarse-en-tiktok","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/exodo-en-facebook-la-generacion-z-deja-la-red-de-zuckerberg-para-instalarse-en-tiktok\/","title":{"rendered":"\u00c9xodo en Facebook: la generaci\u00f3n Z deja la red de Zuckerberg para instalarse en TikTok"},"content":{"rendered":"

Una encuesta del Centro de Investigaci\u00f3n Pew confirma parte de lo que en octubre del a\u00f1o pasado la \u201cgarganta profunda\u201d de Facebook, Frances Haugen, revel\u00f3 sobre la compa\u00f1\u00eda de Mark Zuckerberg: la red social ve con preocupaci\u00f3n c\u00f3mo su base de usuarios envejece, mientras que los adolescentes (generaci\u00f3n Z) le abandonan para instalarse en otras aplicaciones que encuentran m\u00e1s atractivas para sus intereses, como TikTok.<\/p>\n

Informaci\u00f3n interna de Facebook indicaba que a principios de 2021 sus usuarios adolescentes hab\u00edan disminuido un 13% desde 2019 y proyectaba una ca\u00edda de 45% en los pr\u00f3ximos dos a\u00f1os.<\/p>\n

Que la base de usuarios de la plataforma envejezca es por supuesto una mala noticia para el negocio de Mark Zuckerberg, quien por otro lado tiene en Instagram, que al igual que Facebook y WhatsApp es propiedad de Meta, su mejor apuesta para contender con TikTok.<\/p>\n

Esos datos son consistentes con la encuesta \u201cAdolescentes, redes sociales y tecnolog\u00eda 2022\u201d, del Centro de Investigaci\u00f3n Pew, que encontr\u00f3 que \u201calrededor de 67% de los adolescentes dicen que usan TikTok. Mientras tanto, la proporci\u00f3n de adolescentes que dicen que usan Facebook, una plataforma de redes sociales dominante entre los adolescentes en la encuesta de 2014-15 del Centro, se ha desplomado de 71% en ese entonces al 32% en la actualidad\u201d.<\/p>\n

Estos datos revelan que los adolescentes encuentran poco valor agregado en Facebook, una plataforma que a menudo asocian con sus padres. Las plataformas que, de acuerdo con la encuesta del Centro de Investigaci\u00f3n Pew, encuentran mayor preferencia entre los adolescentes de 13 a 17 a\u00f1os son YouTube (95%); TikTok (67%); Instagram (62%) y Snapchat (59%). Incluso Twitter ha vivido su fen\u00f3meno Facebook al caer de 33% en 2014-15 a 23% actualmente.<\/p>\n

\u201cLos cambios en el panorama de las redes sociales desde 2014-15 se extienden m\u00e1s all\u00e1 del auge de TikTok y la ca\u00edda de Facebook. Cada vez m\u00e1s adolescentes dicen que est\u00e1n usando Instagram y Snapchat desde entonces. Por el contrario, Twitter y Tumblr vieron una disminuci\u00f3n de la proporci\u00f3n de adolescentes. Y dos de las plataformas que el Centro rastre\u00f3 en la encuesta anterior, Vine y Google+, ya no existen\u201d.<\/p>\n

En cuanto a g\u00e9nero, la actual encuesta del Centro de Investigaci\u00f3n Pew hall\u00f3 que los adolescentes varones son m\u00e1s propensos a usar YouTube, Twitch y Reddit, mientras que las adolescentes son m\u00e1s propensas a usar TikTok, Instagram y Snapchat. \u201cAdem\u00e1s, una mayor proporci\u00f3n de adolescentes negros e hispanos informa que usa TikTok, Instagram, Twitter y WhatsApp en comparaci\u00f3n con los adolescentes blancos\u201d.<\/p>\n

El informe se\u00f1ala que \u201cno solo hay una proporci\u00f3n menor de usuarios adolescentes de Facebook que en 2014-15, sino que los adolescentes que usan Facebook tambi\u00e9n son usuarios relativamente menos frecuentes de la plataforma en comparaci\u00f3n con las otras. Solo el 7% de los usuarios adolescentes de Facebook dicen que est\u00e1n en el sitio o la aplicaci\u00f3n casi constantemente (lo que representa el 2% de todos los adolescentes)\u201d.<\/p>\n

En frecuencia de uso, YouTube y TikTok se destacan como las plataformas preferidas entre los adolescentes estadounidenses. \u201cAlrededor de las tres cuartas partes de los adolescentes visitan YouTube al menos una vez al d\u00eda [\u2026] La mayor\u00eda de los adolescentes (58%) visita TikTok a diario, mientras que aproximadamente la mitad dice lo mismo de Snapchat (51%) e Instagram (50%)\u201d.<\/p>\n

Es incuestionable que con m\u00e1s de 1,000 millones de usuarios en todo el mundo, TikTok, propiedad de la empresa china de tecnolog\u00eda ByteDance, lleg\u00f3 a cambiar el ritmo de las redes sociales. Es una app de consumo de videos de corta duraci\u00f3n que a nadie ha dejado indiferente. Incluso Meta realiz\u00f3 cambios en Instagram para parecerse un poco m\u00e1s a TikTok, pero tuvo que recular debido a reclamos de la base de usuarios m\u00e1s fiel de la aplicaci\u00f3n de la compa\u00f1\u00eda de Zuckerberg.<\/p>\n

Un informe del Instituto Reuters y la Universidad de Oxford destac\u00f3 que hoy \u201clas audiencias m\u00e1s j\u00f3venes tienen una conexi\u00f3n m\u00e1s d\u00e9bil con las marcas de noticias y acceden cada vez m\u00e1s a las noticias a trav\u00e9s de plataformas como TikTok\u201d.<\/p>\n

La app de origen chino sin duda se ha convertido en un dolor de cabeza para Facebook, que report\u00f3 por primera vez en su historia la p\u00e9rdida de usuarios, mientras Zuckerberg se enfrasca en el multimillonario ideal del metaverso.<\/p>\n","protected":false},"excerpt":{"rendered":"

TikTok desplaz\u00f3 a Facebook e Instagram como las redes sociales preferidas entre los adolescentes de EU, lo que confirma que est\u00e1 envejeciendo la base de usuarios de la compa\u00f1\u00eda de Mark Zuckerberg y eso es un mal s\u00edntoma para su negocio.<\/p>\n","protected":false},"author":10,"featured_media":16679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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