{"id":17093,"date":"2022-10-03T12:00:31","date_gmt":"2022-10-03T17:00:31","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=17093"},"modified":"2022-09-30T13:56:10","modified_gmt":"2022-09-30T18:56:10","slug":"retos-y-perspectivas-del-sector-automotriz-para-el-cierre-del-2022","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/retos-y-perspectivas-del-sector-automotriz-para-el-cierre-del-2022\/","title":{"rendered":"Retos y perspectivas del sector automotriz para el cierre del 2022"},"content":{"rendered":"

Derivado de la pandemia de Covid-19, los desaf\u00edos geopol\u00edticos y el impacto de la emergencia clim\u00e1tica en la vida de los consumidores, muchos mercados clave para el sector automotriz e industria manufacturera han resultado afectados y se han visto en la urgente necesidad de modificar sus estrategias como un proceso de adaptaci\u00f3n y resiliencia, y no es de sorprender que el resurgimiento en la movilidad del consumidor no se ha materializado de la forma en que la industria lo podr\u00eda haber deseado.<\/p>\n

Con el principal objetivo de conocer las tendencias de consumo en materia de movilidad, en EY presentamos los resultados de nuestro estudio Mobility Consumer Index, el cual brinda grandes revelaciones para la industria, entre ellas que los consumidores contin\u00faan viajando menos que antes de Covid-19, pero su preferencia por el autom\u00f3vil, y los veh\u00edculos el\u00e9ctricos en particular, es cada vez m\u00e1s fuerte.<\/p>\n

Lo anterior nos deja ver que contar con un autom\u00f3vil personal es de suma importancia para los consumidores, y a pesar de que los niveles generales de viajes contin\u00faan siendo menores a los n\u00fameros prepand\u00e9micos, m\u00e1s de la mitad de nuestros encuestados respondieron que tienen la intenci\u00f3n de comprar un autom\u00f3vil, inclin\u00e1ndose por veh\u00edculos h\u00edbridos, h\u00edbridos enchufables o, incluso, totalmente el\u00e9ctricos.<\/p>\n

Por su parte, la movilidad compartida (viajes y autos compartidos, as\u00ed como alquiler de autos) tambi\u00e9n se ha visto afectada por el Covid-19; ejemplo de ello es que en Am\u00e9rica del Norte, y a nivel mundial, esta tendencia ha experimentado una reducci\u00f3n, 11 por ciento y 4.0 por ciento respectivamente. Sin duda alguna, un cambio de suerte impulsado principalmente por preocupaciones sanitarias, el aumento de los costos de los viajes y la reducci\u00f3n de la disponibilidad.<\/p>\n

A pesar de que el panorama pueda parecer gris, las preferencias de los consumidores representan una oportunidad para que los fabricantes de equipos originales y los distribuidores sigan acelerando la transici\u00f3n a los veh\u00edculos el\u00e9ctricos.<\/p>\n

Es de suma importancia contar con diversos enfoques por parte de los formuladores de pol\u00edticas, quienes deben sustentarse en las preferencias de los consumidores por veh\u00edculos el\u00e9ctricos; desincentivar el uso de motores de combusti\u00f3n interna, especialmente en entornos urbanos; e incentivar fuertemente el transporte p\u00fablico a corto plazo para fomentar un mayor uso.<\/p>\n

Todav\u00eda hay mucha incertidumbre, pero ahora est\u00e1n surgiendo algunos candidatos para el cambio secular. El trabajo h\u00edbrido y desde casa parece haberse arraigado en muchos mercados, por lo que es probable que los desplazamientos se conviertan en una actividad semanal en lugar de diaria. Mientras tanto, los estilos de vida digitales se han establecido y est\u00e1n teniendo un efecto amortiguador similar en los viajes no relacionados con el trabajo. Sin embargo, el autom\u00f3vil sigue siendo el modo preferido para la mayor\u00eda de los consumidores, y el veh\u00edculo el\u00e9ctrico est\u00e1 emergiendo r\u00e1pidamente como la opci\u00f3n principal de autom\u00f3vil nuevo de la mayor\u00eda de los compradores.<\/p>\n

Pero si el panorama de la demanda se est\u00e1 solidificando, la oferta es otro asunto. Las cadenas mundiales de suministro de autom\u00f3viles ya se han visto afectadas por retrasos y escasez, especialmente en el mercado de semiconductores, y ahora se ven sacudidas a\u00fan m\u00e1s por los conflictos geopol\u00edticos y la interrupci\u00f3n econ\u00f3mica y log\u00edstica que contin\u00faa extendi\u00e9ndose. Los desaf\u00edos m\u00e1s dif\u00edciles para los fabricantes de equipos originales y los concesionarios en los pr\u00f3ximos meses pueden estar relacionados con el suministro de suficientes autom\u00f3viles para satisfacer la creciente demanda.<\/p>\n

Si bien la pandemia ha cristalizado el comportamiento del consumidor en torno a una preferencia por los veh\u00edculos el\u00e9ctricos combinados con opciones de viaje m\u00e1s conscientes y, en general, niveles m\u00e1s bajos de movilidad para la industria automotriz, ha creado un dilema completamente nuevo en torno a la oferta. Es posible que se deban tomar decisiones dif\u00edciles sobre si priorizar los veh\u00edculos el\u00e9ctricos y las transmisiones h\u00edbridas, o modelos premium sobre veh\u00edculos m\u00e1s asequibles, pero de menor margen.<\/p>\n

Avanzar hacia la recta final del 2022, y con miras al 2023, puede no ser solo preguntar al consumidor \u201c\u00bfQu\u00e9 tipo de autos quiere comprar?\u201d, sino tambi\u00e9n que la industria se pregunte \u201c\u00bfY qu\u00e9 debemos hacer si no podemos fabricar suficientes?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

El autom\u00f3vil sigue siendo el modo preferido para la mayor\u00eda de los consumidores, y el veh\u00edculo el\u00e9ctrico est\u00e1 como la opci\u00f3n principal de autom\u00f3vil nuevo de la mayor\u00eda de los compradores.<\/p>\n","protected":false},"author":10,"featured_media":17095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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