{"id":17171,"date":"2022-10-07T08:00:44","date_gmt":"2022-10-07T13:00:44","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=17171"},"modified":"2022-10-06T11:27:11","modified_gmt":"2022-10-06T16:27:11","slug":"toyota-se-mantiene-firme-no-va-a-cambiar-su-estrategia-con-los-coches-electricos","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/toyota-se-mantiene-firme-no-va-a-cambiar-su-estrategia-con-los-coches-electricos\/","title":{"rendered":"Toyota se mantiene firme: no va a cambiar su estrategia con los coches el\u00e9ctricos"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.hibridosyelectricos.com\/asset\/thumbnail,992,558,center,center\/\/media\/hibridos\/images\/2022\/10\/05\/2022100508091493587.jpg\" width=\"893\" height=\"558\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.hibridosyelectricos.com\/asset\/thumbnail,992,558,center,center\/\/media\/hibridos\/images\/2022\/10\/05\/2022100508091493587.jpg\" width=\"893\" height=\"558\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>Nadie puede negar lo evidente: el coche el\u00e9ctrico es el futuro m\u00e1s inmediato de la automoci\u00f3n. Las normativas, la concienciaci\u00f3n y los mercados saben que el pr\u00f3ximo paso est\u00e1 en la aceptaci\u00f3n de la electricidad como forma \u00fanica de desplazamiento. Sin embargo, las dudas surgen sobre cu\u00e1nto tiempo tardaremos en normalizar ese paradigma. Seg\u00fan Akio Toyoda, el presidente de Toyota, el coche el\u00e9ctrico va a tener una aceptaci\u00f3n m\u00e1s lenta de lo esperado, y de ah\u00ed que los japoneses no se vayan a mover un solo cent\u00edmetro de su estrategia de futuro.<\/p>\n<p>Numerosas voces han afirmado que el mayor fabricante del mundo ha llegado muy tarde al campo de la movilidad el\u00e9ctrica. El padre de la hibridaci\u00f3n, el paso previo y revolucionario a la electrificaci\u00f3n, no ha sabido leer los mercados y ha presentado una estrategia electrificada demasiado vaga y tard\u00eda. A finales del a\u00f1o pasado la compa\u00f1\u00eda anunci\u00f3 una oleada de lanzamientos previstos para los pr\u00f3ximos 8 a\u00f1os. Antes de que acabe la d\u00e9cada los japoneses tendr\u00e1n en el mercado 30 modelos el\u00e9ctricos, adem\u00e1s de convertir a Lexus en un fabricante 100% el\u00e9ctrico para 2035.<\/p>\n<p>A pesar de dar ese golpe en la mesa, las cosas no est\u00e1n empezando como Akio Toyoda imaginaba o esperaba. El lanzamiento de su primer el\u00e9ctrico est\u00e1 siendo m\u00e1s una tortura que un camino de rosas. El Toyota bZ4X deb\u00eda demostrar que aunque Toyota llega tarde es un alumno aventajado capaz de recuperar el temario r\u00e1pidamente. Sin embargo, el SUV est\u00e1 teniendo muchos problemas iniciales de fiabilidad que lo han hecho casi desaparecer. Miles de unidades retiradas que nadie sabe cu\u00e1ndo volver\u00e1n a estar pisando el asfalto.<\/p>\n<p>Nada est\u00e1 siendo tan sencillo como se imaginaba. El poder\u00edo de la corporaci\u00f3n Toyota no ha servido de nada para evitar tales problemas, pero la firme mentalidad japonesa se mantiene inm\u00f3vil a pesar de los contratiempos. Toyota tiene una hoja de ruta, y no la va a cambiar tal y como ha confirmado el propio Toyoda: \u201cesa es nuestra estrategia y nos vamos a apegar a ella\u201d. Las palabras recogidas por Bloomberg se han dejado notar en todo el mundo. Los japoneses creen en su forma de trabajar, y nadie les va a poner nervioso. En su d\u00eda ya lo hicieron con los primeros h\u00edbridos.<\/p>\n<p>Con una inversi\u00f3n de 28.000 millones de d\u00f3lares en los pr\u00f3ximos a\u00f1os, algunos han osado criticar que el gasto previsto para la divisi\u00f3n el\u00e9ctrica sea mucho menor que el realizado por otras compa\u00f1\u00edas. Toyoda tambi\u00e9n ha tenido palabras para ellos: \u201cNuestras inversiones pueden parecer m\u00e1s peque\u00f1as que las de otros, pero cuando se observa lo que Toyota ha estado haciendo durante los \u00faltimos 20 a\u00f1os, la cantidad total puede no ser necesariamente peque\u00f1a\u201d.<\/p>\n<p>Todo esto sale a colaci\u00f3n de la apuesta de Toyota por mantener los modelo ICE en el porfolio de productos de la compa\u00f1\u00eda. No hay que olvidar que hablamos de una compa\u00f1\u00eda mundial con fuerte presencia en todos los continentes. Toyota va a dejar a sus clientes escoger el coche o la mecanizaci\u00f3n que quiera. Han sido de los pocos en no dar un plazo definido para pasarse exclusivamente a la movilidad el\u00e9ctrica, algo que muy posiblemente no suceda jam\u00e1s. Los japoneses luchar\u00e1n contra viento y marea, y solo el tiempo dictar\u00e1 sentencia sobre lo acertado de su estrategia o no.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todo el mundo afirma que Toyota ha llegado tarde al escenario del coche el\u00e9ctrico. La compa\u00f1\u00eda japonesa no cambia sus planes de electrificaci\u00f3n, tal y como ha asegurado su presidente, Akio Toyoda.<\/p>\n","protected":false},"author":10,"featured_media":17173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/www.hibridosyelectricos.com\/asset\/thumbnail,992,558,center,center\/\/media\/hibridos\/images\/2022\/10\/05\/2022100508091493587.jpg","fifu_image_alt":"Toyota se mantiene firme: no va a cambiar su estrategia con los coches el\u00e9ctricos","footnotes":""},"categories":[8],"tags":[],"class_list":["post-17171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-automotriz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toyota se mantiene firme: no va a cambiar su estrategia con los coches el\u00e9ctricos &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/toyota-se-mantiene-firme-no-va-a-cambiar-su-estrategia-con-los-coches-electricos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota se mantiene firme: no va a cambiar su estrategia con los coches el\u00e9ctricos &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"Todo el mundo afirma que Toyota ha llegado tarde al escenario del coche el\u00e9ctrico. 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