{"id":17461,"date":"2022-11-14T11:00:04","date_gmt":"2022-11-14T17:00:04","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=17461"},"modified":"2022-11-13T22:19:38","modified_gmt":"2022-11-14T04:19:38","slug":"el-e-commerce-de-fin-de-ano-busca-resiliencia-ante-la-inflacion","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/el-e-commerce-de-fin-de-ano-busca-resiliencia-ante-la-inflacion\/","title":{"rendered":"El e-commerce de fin de a\u00f1o busca resiliencia ante la inflaci\u00f3n"},"content":{"rendered":"

Los analistas esperan que el e-commerce en M\u00e9xico sea resiliente y no se vea afectado por la inflaci\u00f3n, debido a que las categor\u00edas m\u00e1s buscadas en la \u00e9poca decembrina son los art\u00edculos en los que las empresas tienen la capacidad de absorber los posibles aumentos de precios, como los electr\u00f3nicos.<\/p>\n

De acuerdo con el secretario de Desarrollo Econ\u00f3mico de la Ciudad de M\u00e9xico, Fadlala Akabani, la inflaci\u00f3n puede impactar en los productos de primera necesidad, pero no en aquellos en los que el incremento es absorbido por el vendedor con tal de seguir comercializando su producto, como la ropa o los electr\u00f3nicos, y esas categor\u00edas ser\u00e1n el grueso de lo que se compre en esta temporada.<\/p>\n

En esto coincide Mario Ju\u00e1rez, director de ventas empresariales de Adobe Commerce, quien detalla que la industria se encuentra en una situaci\u00f3n no explorada, pero espera que no afecte al e-commerce, especialmente en la categor\u00eda de tecnolog\u00eda, pues \u201clas empresas tienen un compromiso de cumplir con las metas globales que hicieron y dudo que lleguen a subir sus precios, adem\u00e1s de que ofrecer\u00e1n promociones interesantes\u201d.<\/p>\n

Datos de la Asociaci\u00f3n Mexicana de Venta Online (AMVO) detallan que los productos con mayor inter\u00e9s de compra para el fin de a\u00f1o corresponden a las categor\u00edas de moda, juguetes, belleza, electr\u00f3nicos y bebidas alcoh\u00f3licas.<\/p>\n

Akanabi tambi\u00e9n espera que los consumidores gasten de la misma manera que en otros a\u00f1os y muestra esperanza de que la inflaci\u00f3n llegue a un periodo de estabilizaci\u00f3n; sin embargo, el panorama es complejo .<\/p>\n

Ju\u00e1rez agrega que existe la posibilidad de un aumento de precios en los art\u00edculos electr\u00f3nicos, pero no por la inflaci\u00f3n, sino por otros elementos del mercado, como la escasez de semiconductores o la guerra entre Rusia y Ucrania.<\/p>\n

\u00bfC\u00f3mo deben afrontar este periodo las pymes?<\/p>\n

\u00bfQu\u00e9 podemos hacer? Se preguntan los peque\u00f1os y medianos negocios ante el temor de contar con menores ingresos en este periodo. Mejorar la operaci\u00f3n log\u00edstica, eficientar la entrega y generar una infraestructura que apoye a las peque\u00f1as empresas, son las respuestas que enumera Renata Arvizu, l\u00edder para el marketplace de Amazon M\u00e9xico.<\/p>\n

\u201cLo importante es seguir enfocado en el cliente, qu\u00e9 le puedo dar para mejorar su experiencia. Poner atenci\u00f3n en los productos que est\u00e1n buscando m\u00e1s, acelerar el tiempo de entrega, optimizar la cadena de suministro para que la inflaci\u00f3n no afecte y as\u00ed compensar la inflaci\u00f3n\u201d, se\u00f1ala.<\/p>\n

Igualmente menciona que se debe mantener la flexibilidad de promociones para seguir atrayendo a los usuarios e incluso ofrecer ofertas diferenciadas durante las temporadas, es decir, bajar los precios para unas cosas en el Buen Fin y hacerlo con otras en el Black Friday para atacar las necesidades de los clientes.<\/p>\n

Cifras de Deloitte destacan que el gasto en compras online se reducir\u00e1 7.1%, debido al panorama econ\u00f3mico que est\u00e1 afectando a los consumidores. No obstante, Arvizu resalta que los negocios est\u00e1n manteniendo su inversi\u00f3n para el canal digital.<\/p>\n

El a\u00f1o pasado, Amazon registr\u00f3 m\u00e1s de 15,000 negocios inscritos a sus estrategias de emprendimiento. Para este a\u00f1o, la cifra se elev\u00f3 a 21,000 lo que quiere decir que el apetito sigue ah\u00ed, los diferentes negocios siguen queriendo entender e-commerce e impulsar sus negocios gracias a \u00e9l.<\/p>\n

Antonio Rivero, director general para Latinoam\u00e9rica en Napse, destaca que el cliente tiene la necesidad de comprar y en ese orden las empresas van a motivar formas de seguir llegando a los clientes. Incluso pronostica que los m\u00e9todos de pago alternativos, como el BNPL (compre ahora y pague despu\u00e9s, por sus siglas en ingl\u00e9s) van a seguir creciendo.<\/p>\n

\u201cM\u00e1s que negativo lo veo positivo, porque abre la puerta a otras empresas que pueden ser m\u00e1s competitivas. Hay temas de inflaci\u00f3n, pero se han abierto las oportunidades para las empresas que quieren diversificarse\u201d, concluye Rivero.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aunque la gente podr\u00eda gastar menos, los especialistas prev\u00e9n que la industria no se vea afectada y que las empresas absorban los incrementos de precios en ropa y electr\u00f3nicos.<\/p>\n","protected":false},"author":10,"featured_media":17463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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