{"id":17851,"date":"2023-01-09T12:00:17","date_gmt":"2023-01-09T18:00:17","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=17851"},"modified":"2023-01-09T11:26:22","modified_gmt":"2023-01-09T17:26:22","slug":"john-deere-ya-no-quiere-ser-unicamente-una-empresa-de-tractores-tambien-quiere-serlo-de-satelites","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/john-deere-ya-no-quiere-ser-unicamente-una-empresa-de-tractores-tambien-quiere-serlo-de-satelites\/","title":{"rendered":"John Deere ya no quiere ser \u00fanicamente una empresa de tractores. Tambi\u00e9n quiere serlo de sat\u00e9lites"},"content":{"rendered":"

Cuando mont\u00f3 su negocio, en el segundo tercio del siglo XIX, John Deere era un herrero reci\u00e9n instalado en Illinois que supo innovar con la forma y material de los arados. Hace de aquello m\u00e1s de 180 a\u00f1os y tanto el sector agr\u00edcola, como su empresa, Deere & Company, hoy convertida en una gran multinacional, tienen poco que ver con los aperos de acero que martilleaba el viejo Deere.<\/p>\n

Si quedaban dudas lo acaba de constatar esta misma semana Jahmy Hindman, directivo de la multinacional, al reconocer durante una entrevista con la cadena CNBC que una de las tecnolog\u00edas a las que mira Deere en clave de futuro queda lejos de las forjas, maizales, invernaderos, granjas y silos. Incluso \u2014al menos en lo que a distancia se refiere\u2014 de los tractores o los drones.<\/p>\n

El campo en el que quiere ahondar la compa\u00f1\u00eda es de la comunicaci\u00f3n satelital. Y su inter\u00e9s es tan firme que ya est\u00e1 ultimando las gestiones para lograr un socio que le acompa\u00f1e en el proceso.<\/p>\n

Las declaraciones de Hindman en la CNBC son solo la constataci\u00f3n de una estrategia que la empresa avanz\u00f3 ya en oto\u00f1o, cuando anunci\u00f3 que estaba buscando aliados para su apuesta por las comunicaciones por sat\u00e9lite. Lo que hizo entonces fue emitir una Request for Proposals, documento comercial en el que manifestaba su inter\u00e9s en las SATCOM y solicitaba ofertas de contratistas.<\/p>\n

El objetivo es aprovecharse de sus posibilidades para conseguir \u201cuna soluci\u00f3n de vanguardia\u201d que mejore las capacidades de su flota y la conectividad satelital que ya ahora ofrece a sus clientes.<\/p>\n

\u201cCreemos que la comunicaci\u00f3n satelital desbloquear\u00e1 importantes oportunidades en la agricultura al permitir que los agricultores aprovechen las tecnolog\u00edas innovadoras que se basan en informaci\u00f3n y comunicaci\u00f3n en tiempo real\u201d, destacaba Lane Arthur, otro directivo de la firma estadounidense.<\/p>\n

A modo de ejemplo la compa\u00f1\u00eda se\u00f1ala sus tractores aut\u00f3nomos, que se benefician de la comunicaci\u00f3n en tiempo real a trav\u00e9s del centro de operaciones de John Deere. \u201cLos agricultores usan la aplicaci\u00f3n para iniciar y detener la m\u00e1quina, monitorear el trabajo que ejecuta y determinar qu\u00e9 debe hacer cuando encuentra un obst\u00e1culo\u201d, detallaba Arthur en septiembre. Ahora la compa\u00f1\u00eda reconoce que ha avanzado en su proceso para hacerse con un socio en su apuesta satelital.<\/p>\n

\u201cNos hemos centrado en intentar resolver la conectividad a nivel mundial. Vemos los crecientes esfuerzos en los sat\u00e9lites de \u00f3rbita terrestre baja [LEO] como un ejemplo, potencialmente, para que empecemos a resolver algunos de esos problemas de conectividad\u201d, comenta Hindman. Con la tecnolog\u00eda Deere quiere crear un mapa geoespacial que ayude a los agricultores.<\/p>\n

El movimiento de la compa\u00f1\u00eda se enmarca en su apuesta por una agricultura cada vez m\u00e1s automatizada y eficiente, en la que se echa mano de recursos como la inteligencia artificial (IA), el aprendizaje profundo, c\u00e1maras y sensores. Para el pr\u00f3ximo cambio de d\u00e9cada aspira de hecho a disponer de un sistema de agricultura aut\u00f3nomo que pueda aplicarse a los cultivos en hilera.<\/p>\n

Otro de los objetivos de la multinacional pasa por tener cerca de 1,5 millones de m\u00e1quinas y 500 millones de acres de cultivo \u2014lo que equivale a m\u00e1s de 202 millones de hect\u00e1reas\u2014 conectadas a su Centro de Operaciones basado en la nube ya a medio plazo, en el horizonte de 2026.<\/p>\n

La apuesta tiene un claro reflejo en su negocio, en el que la comercializaci\u00f3n de software ocupa un papel relevante. Hace no mucho su director ejecutivo, John May, admit\u00eda que espera que para finales de esta d\u00e9cada las tarifas por uso del software generan ya el 10% de los ingresos de la firma.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cuando mont\u00f3 su negocio, en el segundo tercio del siglo XIX, John Deere era un herrero reci\u00e9n instalado en Illinois que supo innovar con la forma y material de los arados. Hace de aquello m\u00e1s de 180 a\u00f1os y tanto el sector agr\u00edcola, como su empresa, Deere & Company, hoy convertida en una gran multinacional, […]<\/p>\n","protected":false},"author":10,"featured_media":17853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/i.blogs.es\/0657b8\/portada0\/1366_2000.jpg","fifu_image_alt":"John Deere ya no quiere ser \u00fanicamente una empresa de tractores. 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