{"id":17912,"date":"2023-01-16T14:00:12","date_gmt":"2023-01-16T20:00:12","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=17912"},"modified":"2023-01-16T13:41:21","modified_gmt":"2023-01-16T19:41:21","slug":"instagram-y-facebook-dejaran-de-dirigir-anuncios-a-menores-basados-en-genero","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/instagram-y-facebook-dejaran-de-dirigir-anuncios-a-menores-basados-en-genero\/","title":{"rendered":"Instagram y Facebook dejar\u00e1n de dirigir anuncios a menores basados en g\u00e9nero"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/cdn.forbes.com.mx\/2021\/07\/instagram.jpg\" width=\"1280\" height=\"720\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn.forbes.com.mx\/2021\/07\/instagram.jpg\" width=\"1280\" height=\"720\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>La tecnol\u00f3gica estadounidense Meta, propietaria de las redes sociales Instagram y Facebook, dijo este martes que prohibir\u00e1 a sus anunciantes dirigir publicidad basada en el g\u00e9nero a los adolescentes, sumando una nueva restricci\u00f3n a los datos que estas empresas pueden utilizar.<\/p>\n<p>En su blog corporativo, la empresa destac\u00f3 que sigue haciendo cambios a la \u201cexperiencia publicitaria\u201d de los adolescentes que usan las aplicaciones para que los anuncios que ve el p\u00fablico m\u00e1s joven sean \u201capropiados para su edad\u201d, y asegur\u00f3 que est\u00e1 respondiendo a las investigaciones y regulaciones sobre el asunto.<\/p>\n<p>A partir de febrero, los anunciantes solo podr\u00e1n dirigir su publicidad a los usuarios adolescentes bas\u00e1ndose en su edad y ubicaci\u00f3n, pero no en el g\u00e9nero ni en la informaci\u00f3n ligada a los contenidos que les hayan gustado previamente en las aplicaciones de la tecnol\u00f3gica, indica la nota.<\/p>\n<p>Meta adem\u00e1s incluir\u00e1 a partir de marzo nuevos controles de publicidad espec\u00edficos para los adolescentes, que podr\u00e1n indicar sus preferencias y elegir ver menos anuncios de alg\u00fan tema en concreto.<\/p>\n<p>\u201cReconocemos que los adolescentes no est\u00e1n necesariamente tan equipados como los adultos para tomar decisiones sobre c\u00f3mo se usan sus datos en l\u00ednea para la publicidad, particularmente en cuanto a los productos a la venta que se les muestran\u201d, indica en blog de Meta.<\/p>\n<p>Ante las quejas de padres e instituciones por el impacto de su pol\u00edtica de publicidad dirigida a menores, Meta ya ha aplicado un n\u00famero de restricciones a los anunciantes, como prohibir que dirijan contenidos de alcohol o productos financieros y de p\u00e9rdida de peso a los adolescentes.<\/p>\n<p>La empresa ya prohibi\u00f3 en 2021 a esas empresas basar sus anuncios en los intereses y actividad de los adolescentes en internet.<\/p>\n<p>Por otra parte, los j\u00f3venes usuarios tienen la opci\u00f3n de bloquear la publicidad de anunciantes concretos.<\/p>\n<p>Las pr\u00e1cticas publicitarias de Meta est\u00e1n sometidas a gran escrutinio y en Europa ha sido multada ya varias veces por la Comisi\u00f3n de Protecci\u00f3n de Datos de Irlanda (DPC), principal regulador en el \u00e1mbito de la protecci\u00f3n de datos en la Uni\u00f3n Europea (UE).<\/p>\n<p>En septiembre, el DPC impuso una multa de 405 millones de euros a Instagram por su gesti\u00f3n de datos de menores. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A partir de febrero, los anunciantes solo podr\u00e1n dirigir su publicidad a los usuarios adolescentes bas\u00e1ndose en su edad y ubicaci\u00f3n.<\/p>\n","protected":false},"author":10,"featured_media":17915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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