{"id":17947,"date":"2023-01-20T12:45:07","date_gmt":"2023-01-20T18:45:07","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=17947"},"modified":"2023-01-20T12:20:02","modified_gmt":"2023-01-20T18:20:02","slug":"mexico-y-latam-potenciales-mercados-para-tecnologia-premium","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/mexico-y-latam-potenciales-mercados-para-tecnologia-premium\/","title":{"rendered":"M\u00e9xico y Latam, potenciales mercados para tecnolog\u00eda premium"},"content":{"rendered":"

Diversas compa\u00f1\u00edas tecnol\u00f3gicas apuntalan al mercado de Am\u00e9rica Latina y al mexicano como dos de los principales focos de oportunidad para el despliegue de productos tecnol\u00f3gicos de gama premium.<\/p>\n

As\u00ed lo se\u00f1ala Chris Jung, Latam CEO LG Electronics, quien en entrevista para Forbes M\u00e9xico, detalla la importancia de estos mercados para los planes de la compa\u00f1\u00eda que dirige en la regi\u00f3n.<\/p>\n

Sin embargo los retos a los que se enfrenta no son f\u00e1ciles. Una econom\u00eda debilitada por la pandemia ha dejado una gran oportunidad para que las compa\u00f1\u00edas afinen sus estrategias de negocios y optimicen la ruta a seguir.<\/p>\n

Forbes M\u00e9xico (FM): \u00bfCu\u00e1l es la perspectiva que tuvo la compa\u00f1\u00eda en 2022 en Latinoam\u00e9rica y en particular para el negocio en M\u00e9xico?<\/p>\n

Chris Jung (CJ): Tenemos ya bastante tiempo en Latinoam\u00e9rica, especialmente en M\u00e9xico, el a\u00f1o pasado fue muy duro por los cambios que hubo en el mundo, pero tuvimos buenas ganancias en el pa\u00eds porque, aunque el mercado estuvo dif\u00edcil, lo hicimos muy bien.<\/p>\n

Tenemos metas a\u00f1o tras a\u00f1o y queremos ser una marca premium, pero para serlo primero nos estamos enfocando mucho en el desarrollo de nuevos productos, b\u00e1sicamente invertimos aproximadamente el 50% de nuestros ingresos en R&D. Tambi\u00e9n tratamos de conocer el customer insight sobre los productos de la marca y, por \u00faltimo, contamos mucha tecnolog\u00eda en nuestra marca de LG Electronics y para cualquier compa\u00f1\u00eda hermana de LG Group, as\u00ed que todo esto y el desarrollo de nuevas funciones lo aplicamos en nuestro proceso de creaci\u00f3n de nuevos productos, ya que tenemos muchos tipos de art\u00edculos en comparaci\u00f3n con nuestros competidores, y esto se debe a que cada a\u00f1o lanzamos m\u00e1s innovaciones.<\/p>\n

As\u00ed que tener el liderazgo es clave, por ello invertimos tambi\u00e9n en publicidad para volvernos una marca m\u00e1s fuerte y diferenciar nuestros nuevos productos.<\/p>\n

Otra perspectiva que tenemos para M\u00e9xico y Latinoam\u00e9rica es que queremos manejar nuestros productos OLED premium y tener m\u00e1s innovaciones con ahorro en costos o con un costo competitivo como marca.<\/p>\n

FM: \u00bfEn M\u00e9xico es importante el negocio de la televisi\u00f3n, c\u00f3mo es en Latinoam\u00e9rica?<\/p>\n

CJ: Es muy similar en la regi\u00f3n. El mercado de televisiones es muy grande.<\/p>\n

FM: \u00bfCu\u00e1l es el producto m\u00e1s innovador de LG que vimos en el CES 2023? <\/p>\n

CJ: Hay una gran innovaci\u00f3n con la tecnolog\u00eda OLED, tenemos muchos productos en tiendas, con diferentes colores, etc. que nadie m\u00e1s tiene, todo lo que hacemos es innovaci\u00f3n no nada m\u00e1s un solo producto.<\/p>\n

FM: \u00bfCu\u00e1l es su perspectiva para LG en 2023 tanto en Latinoam\u00e9rica como en M\u00e9xico?<\/p>\n

CJ: M\u00e9xico es muy fuerte, creo que este a\u00f1o mejoraremos mucho y tendremos una posici\u00f3n m\u00e1s fuerte. El mercado est\u00e1 cambiando en Latinoam\u00e9rica incluyendo a M\u00e9xico, pero ahora es un pa\u00eds m\u00e1s estable, as\u00ed que este a\u00f1o estar\u00e1 bien.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chris Jung, Latam CEO de LG Electronics, habl\u00f3 sobre la importancia de M\u00e9xico para la compa\u00f1\u00eda tecnol\u00f3gica.<\/p>\n","protected":false},"author":10,"featured_media":17949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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potenciales mercados para tecnolog\u00eda premium","footnotes":""},"categories":[9],"tags":[],"class_list":["post-17947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-servicios"],"yoast_head":"\nM\u00e9xico y Latam, potenciales mercados para tecnolog\u00eda premium · Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/mexico-y-latam-potenciales-mercados-para-tecnologia-premium\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9xico y Latam, potenciales mercados para tecnolog\u00eda premium · Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"Chris Jung, Latam CEO de LG Electronics, habl\u00f3 sobre la importancia de M\u00e9xico para la 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