{"id":17976,"date":"2023-01-24T09:00:18","date_gmt":"2023-01-24T15:00:18","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=17976"},"modified":"2023-01-23T19:09:06","modified_gmt":"2023-01-24T01:09:06","slug":"john-deere-iberica-disparo-la-facturacion-un-13-en-2022","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/john-deere-iberica-disparo-la-facturacion-un-13-en-2022\/","title":{"rendered":"John Deere Ib\u00e9rica dispar\u00f3 la facturaci\u00f3n un 13% en 2022"},"content":{"rendered":"

John Deere Ib\u00e9rica cerr\u00f3 un a\u00f1o \u201ctremendamente bueno\u201d, en el que increment\u00f3 la facturaci\u00f3n alrededor de un 13% con relaci\u00f3n a 2021. Aunque las cuentas est\u00e1n pendientes de ser auditadas, el ‘controller’ de la empresa, Santiago Gonz\u00e1lez, pudo avanzar este dato durante el tradicional Encuentro anual con la Prensa, que esta vez tuvo lugar el viernes 20 de enero en las instalaciones de Parla (Madrid).<\/p>\n

El grueso del crecimiento se debe principalmente a la f\u00e1brica de componentes de Getafe (Madrid), que mejor\u00f3 en 24\/25 puntos, mientras que la unidad comercial lo hizo en 2\/3 puntos. Estos n\u00fameros se unen a los ofrecidos hace unas semanas por Deere & Company a nivel global, cuyos ingresos aumentaron el 19% y las ganancias, el 20%, que le permiten hablar de \u00aba\u00f1o r\u00e9cord en circunstancias complicadas\u00bb.<\/p>\n

Las perspectivas para el ejercicio fiscal ya iniciado contin\u00faan siendo positivas. \u201c2023 ser\u00e1 un a\u00f1o favorable para John Deere\u201d, pronostican los directivos ib\u00e9ricos, que conf\u00edan en una recuperaci\u00f3n a nivel local respecto al curso precedente, si bien reconocen que \u00abhay much\u00edsima incertidumbre en los mercados y es muy dif\u00edcil realizar previsiones\u00bb. El director comercial, Jaime Muguiro, observa un \u00aboptimismo relativo\u00bb a nivel general y recuerda que hay tractores en cartera, vendidos el a\u00f1o pasado, que se entregar\u00e1n en los pr\u00f3ximos meses por los problemas que se vienen arrastrando en las f\u00e1bricas.<\/p>\n

En un escenario tan complejo, y tomando como referencia datos desde noviembre de 2021 hasta octubre de 2022 -\u00faltimo a\u00f1o fiscal completo de la compa\u00f1\u00eda-, John Deere logr\u00f3 incrementar en un punto su penetraci\u00f3n en el mercado espa\u00f1ol, seg\u00fan explic\u00f3 Muguiro.<\/p>\n

Y destac\u00f3 tres datos de las matriculaciones: John Deere acapara un tercio en el segmento de 100-150 CV, el 42,5% por encima de 150 CV y el 25% en cosechadoras. Cuatro (6120M, 6155M, 6195M y 6130M) de los cinco modelos de tractores m\u00e1s vendidos en Espa\u00f1a (octubre 2021-noviembre 2022) fueron John Deere.<\/p>\n

La filial ib\u00e9rica tambi\u00e9n mostr\u00f3 los resultados obtenidos en Portugal, un mercado del que destac\u00f3 su liderazgo en lo que considera el \u00absegmento profesional\u00bb (>120 CV), donde acapara el 42,4% del total, aunque tambi\u00e9n aparece en los primeros puestos en el rango de los 51-120 CV.<\/p>\n

Precisamente en el primer a\u00f1o de vida del nuevo centro europeo de innovaci\u00f3n para Cultivos de Alto Valor, situado en las mismas instalaciones de Parla, uno de los productos en los que m\u00e1s esperanzas tienen depositadas en John Deere Ib\u00e9rica de cara a este a\u00f1o es la serie 5ML, formada por tres modelos con potencias m\u00e1ximas entre 110 y 136 CV y un paquete tecnol\u00f3gico para agricultura de precisi\u00f3n. Un tractor fabricado en Saltillo (M\u00e9xico), muy enfocado a este tipo de cultivos.<\/p>\n

El director de negocio de John Deere Ib\u00e9rica insisti\u00f3 en el papel determinante que jugar\u00e1 el centro en el futuro de la compa\u00f1\u00eda, de cara a su apuesta por los Cultivos de Alto Valor, donde Empresa, Universidad, startups e instituciones forman un ecosistema enfocado a la innovaci\u00f3n. En este sentido, y a escala global, Eduardo Mart\u00ednez de Ubago no quiso olvidar los 6 millones de d\u00f3lares que diariamente invierte la compa\u00f1\u00eda en I+D.<\/p>\n

Porque m\u00e1s all\u00e1 de los recursos destinados al progreso tecnol\u00f3gico, John Deere no olvida su posici\u00f3n y compromiso para dar respuesta a los dos grandes desaf\u00edos que, a su juicio, afronta el planeta en estos tiempos, que son la seguridad alimentaria y la sostenibilidad. Esta \u00faltima, seg\u00fan Mart\u00ednez de Ubago, dibujada no solo en t\u00e9rminos medioambientales, sino tambi\u00e9n econ\u00f3micos y sociales. \u00abAlcanzarlo es posible, pero sin atajos. Las tres convergen en innovaci\u00f3n y tecnolog\u00eda. En John Deere queremos ser tan verdes como lo somos por dentro\u00bb, se\u00f1al\u00f3.<\/p>\n

El directivo desglos\u00f3 tambi\u00e9n los objetivos de la compa\u00f1\u00eda, m\u00e1s all\u00e1 de los econ\u00f3micos, de cara a 2030. El primero de ellos es asegurar que el 75% de las hect\u00e1reas documentadas (en Espa\u00f1a son el 20%) sean sostenibles, para lo cual jugar\u00e1n un papel desarrollos tecnol\u00f3gicos como el corte por secciones o la prescripci\u00f3n variable. Precisamente de la mano de la innovaci\u00f3n buscar\u00e1 reducir el uso del nitr\u00f3geno en un 20%.<\/p>\n

Aminorar el impacto de la huella de carbono es otro de los grandes retos, tanto a nivel interno (en un 50%), y a nivel externo aportando soluciones al mercado que permitan al cliente hacerlo en al menos un 15%. E igualmente, John Deere se ha fijado el compromiso de utilizar productos m\u00e1s sostenibles en los procesos productivos.<\/p>\n","protected":false},"excerpt":{"rendered":"

John Deere Ib\u00e9rica cerr\u00f3 2022 con un incremento de la facturaci\u00f3n del 13% y pronostica que este a\u00f1o ser\u00e1 \u00abfavorable\u00bb.<\/p>\n","protected":false},"author":10,"featured_media":17978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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