{"id":17993,"date":"2023-01-25T12:25:42","date_gmt":"2023-01-25T18:25:42","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=17993"},"modified":"2023-01-25T12:18:52","modified_gmt":"2023-01-25T18:18:52","slug":"los-autos-chinos-ya-intimidan-a-europa-su-guerra-de-precios-augura-un-destino-similar-al-de-latinoamerica","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/los-autos-chinos-ya-intimidan-a-europa-su-guerra-de-precios-augura-un-destino-similar-al-de-latinoamerica\/","title":{"rendered":"Los autos chinos ya intimidan a Europa: su guerra de precios augura un destino similar al de Latinoam\u00e9rica"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/img.remediosdigitales.com\/9e152d\/autos-chinos\/1366_2000.jpg\" width=\"1366\" height=\"915\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/img.remediosdigitales.com\/9e152d\/autos-chinos\/1366_2000.jpg\" width=\"1366\" height=\"915\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>Los autos chinos se dieron a conocer con fama de baratos. Hoy, en muchos casos, han evolucionado, pero una cosa no ha cambiado: aun con mejoras en calidad, siguen siendo veh\u00edculos relativamente accesibles. Eso representa todo un reto para algunas marcas globales. En Europa ya enciende focos rojos, y Latinoam\u00e9rica puede comenzar a hablar desde la experiencia.<\/p>\n<p>El mensaje de Carlos Tavares, CEO de Stellantis \u2014al que pertenecen Peugeot, Citro\u00ebn, Jeep, Dodge, entre otras marcas\u2014 es muy claro: el escenario entre marcas europeas y chinas pinta a convertirse \u00aben una guerra terrible\u00bb. Fabricar veh\u00edculos en Europa se ha tornado tan costoso, que el precio de muchos modelos se ha disparado, dejando la v\u00eda libre a modelos chinos de caracter\u00edsticas similares, pero precios inferiores.<\/p>\n<p>El ejecutivo del grupo franc\u00e9s pone n\u00fameros duros sobre la mesa. Para cumplir con las regulaciones de producci\u00f3n en Europa, el costo de fabricar un auto en la regi\u00f3n puede elevar hasta un 40% el precio de un modelo, en comparaci\u00f3n con otro equivalente proveniente de China. Si quieren competir con precio contra esos veh\u00edculos, tendr\u00edan que reducir dr\u00e1sticamente su margen de ganancia, lo que tarde o temprano comprometer\u00eda la rentabilidad.<\/p>\n<p>El incremento de precios a los coches en Europa llega, adem\u00e1s, en un momento en el que el poder adquisitivo ha ca\u00eddo. Si la clase media ya no puede acceder tan f\u00e1cilmente a modelos fabricados en la regi\u00f3n, sus \u00fanicas opciones ser\u00e1n autos de manufactura china.<\/p>\n<p>La historia est\u00e1 destinada a repetirse<\/p>\n<p>El miedo que hoy enfrentan las marcas europeas hacia China es el mismo por el que Estados Unidos atraves\u00f3 en la d\u00e9cada de 1970, cuando los autos japoneses conquistaron el pa\u00eds. El fen\u00f3meno se cocin\u00f3 de manera distinta, pero el resultado fue el mismo: la industria japonesa opac\u00f3 a la americana, del mismo modo en el que China podr\u00eda conquistar Europa&#8230; y Latinoam\u00e9rica. Vamos por partes.<\/p>\n<p>\u00bfQu\u00e9 pas\u00f3 entre Jap\u00f3n y Estados Unidos? Una crisis ambiental. Ambos pa\u00edses atravesaban niveles de contaminaci\u00f3n nunca antes vistos, y sus impactos en la salud comenzaban a ser escandalosos. La soluci\u00f3n de EE. UU. fue establecer regulaciones m\u00e1s estrictas a autos nuevos, y Jap\u00f3n decidi\u00f3 acatar las mismos est\u00e1ndares para poder entrar al mercado estadounidense en alg\u00fan momento.<\/p>\n<p>El punto de inflexi\u00f3n se dio cuando las marcas estadounidenses convencieron al gobierno de aplazar la entrada en vigor de las nuevas regulaciones. Marcas japonesas intentaron hacer lo propio en Jap\u00f3n, pero su gobierno se neg\u00f3 por la fuerte presi\u00f3n ejercida por la sociedad. Al final, marcas como Mitsubishi, Mazda, Nissan, Toyota y Honda se vieron obligadas a crear autos menos contaminantes, pero GM, Chrysler y Ford no.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los autos chinos se dieron a conocer con fama de baratos. Hoy, en muchos casos, han evolucionado, pero una cosa no ha cambiado: aun con mejoras en calidad, siguen siendo veh\u00edculos relativamente accesibles. Eso representa todo un reto para algunas marcas globales. En Europa ya enciende focos rojos, y Latinoam\u00e9rica puede comenzar a hablar desde [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":17995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/img.remediosdigitales.com\/9e152d\/autos-chinos\/1366_2000.jpg","fifu_image_alt":"Los autos chinos ya intimidan a Europa: su guerra de precios augura un destino similar al de Latinoam\u00e9rica","footnotes":""},"categories":[8],"tags":[],"class_list":["post-17993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-automotriz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los autos chinos ya intimidan a Europa: su guerra de precios augura un destino similar al de Latinoam\u00e9rica &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/los-autos-chinos-ya-intimidan-a-europa-su-guerra-de-precios-augura-un-destino-similar-al-de-latinoamerica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los autos chinos ya intimidan a Europa: su guerra de precios augura un destino similar al de Latinoam\u00e9rica &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"Los autos chinos se dieron a conocer con fama de baratos. 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