{"id":18167,"date":"2023-02-13T15:30:15","date_gmt":"2023-02-13T21:30:15","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=18167"},"modified":"2023-02-13T14:23:44","modified_gmt":"2023-02-13T20:23:44","slug":"koji-sato-anuncia-cambios-drasticos-en-toyota","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/koji-sato-anuncia-cambios-drasticos-en-toyota\/","title":{"rendered":"Koji Sato anuncia cambios dr\u00e1sticos en Toyota"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.cocheglobal.com\/uploads\/s1\/25\/50\/48\/71\/b7281787fd515030fe4e6b1e384022f50e8240bew_89_1000x530.jpeg\" width=\"1000\" height=\"530\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.cocheglobal.com\/uploads\/s1\/25\/50\/48\/71\/b7281787fd515030fe4e6b1e384022f50e8240bew_89_1000x530.jpeg\" width=\"1000\" height=\"530\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>El nuevo presidente de Toyota, Koji Sato, que relevar\u00e1 a Akio Toyoda el 1 de abril, ha explicado que habr\u00e1 cambios dr\u00e1sticos en la hoja de ruta del primer fabricante mundial de veh\u00edculos. Despu\u00e9s de titubear con los coches el\u00e9ctricos, Toyota se centrar\u00e1 en su nueva etapa en la plena electrificaci\u00f3n. Para conseguir ese objetivo, Koji Sato tendr\u00e1 un nuevo equipo de su confianza. <\/p>\n<p>Toyota Motor se centrar\u00e1 en la electrificaci\u00f3n, el desarrollo de veh\u00edculos inteligentes y la diversificaci\u00f3n en funci\u00f3n de sus mercados en la nueva etapa bajo el liderazgo de Koji Sato. As\u00ed lo anunci\u00f3 en una rueda de prensa en la que esboz\u00f3 la estrategia que la empresa busca seguir de ahora en adelante, que implica una reestructuraci\u00f3n de su ejecutiva para trabajar en esas tres \u00e1reas.<\/p>\n<p>Cambios dr\u00e1sticos en los negocios<br \/>\n\u00abDebemos cambiar dr\u00e1sticamente la forma en la que hacemos negocios\u00bb, dijo Sato en la comparecencia, en la que abog\u00f3 por potenciar la electrificaci\u00f3n en el seno de la empresa para lograr la neutralidad de carbono y tambi\u00e9n por construir coches \u00abm\u00e1s inteligentes para hacerlos m\u00e1s seguros, c\u00f3modos y disfrutables\u00bb.<\/p>\n<p>Toyota busca potenciar su presencia en el sector de los veh\u00edculos el\u00e9ctricos de bater\u00eda (BEV), que pretende potenciar especialmente a trav\u00e9s de su firma de lujo Lexus, con el objetivo de que toda la l\u00ednea de veh\u00edculos de la marca sea 100 % BEV para 2035, bajo un equipo comandado por el vicepresidente ejecutivo Masanori Kuwata. Sato se\u00f1al\u00f3 que el grupo tiene previsto desarrollar a trav\u00e9s de Lexus veh\u00edculos el\u00e9ctricos de nueva generaci\u00f3n en 2026.<\/p>\n<p>Toyota es el art\u00edfice del primer veh\u00edculo h\u00edbrido de pasajeros producido en masa, el Prius, pero se ha venido mostrando reacio al desarrollo de modelos completamente el\u00e9ctricos.<\/p>\n<p>Nueva direcci\u00f3n de Toyota<br \/>\nEn lo que respecta a veh\u00edculos inteligentes, el pr\u00f3ximo presidente de Toyota apunt\u00f3 a un giro hacia el refinamiento de su subsidiaria Woven, especializada en tecnolog\u00eda y concretamente en software como su plataforma Arene para veh\u00edculos conectados, bajo la supervisi\u00f3n del vicepresidente ejecutivo y director financiero Kenta Kon.<\/p>\n<p>Sato anunci\u00f3 en el marco de esta reestructuraci\u00f3n ejecutiva, que espera que contribuya a \u00abmejorar la comunicaci\u00f3n de la gesti\u00f3n\u00bb, el nombramiento del vicepresidente ejecutivo y exdirector de tecnolog\u00eda de la empresa Masahiko Maeda como responsable del \u00e1rea de negocio centrada en la descarbonizaci\u00f3n y las estrategias orientadas a Asia. \u00abLos clientes son diversos en funci\u00f3n de las regiones y de las generaciones\u00bb, declar\u00f3 Sato, que dijo que la compa\u00f1\u00eda buscar\u00e1 crear \u00abcoches que est\u00e9n en sinton\u00eda con cada regi\u00f3n y que cubra sus necesidades particulares\u00bb, aunque no ofreci\u00f3 m\u00e1s detalles.<\/p>\n<p>Sato se\u00f1al\u00f3 que cuando la reestructuraci\u00f3n sea efectiva a partir del pr\u00f3ximo 1 de abril podr\u00e1n ofrecer m\u00e1s informaci\u00f3n al respecto. A partir de abril, el presidente de Lexus International pasar\u00e1 a ser Takashi Watanabe, actual gerente de la divisi\u00f3n de desarrollo de electrificaci\u00f3n de dicha empresa, mientras que el gerente de la divisi\u00f3n de desarrollo de veh\u00edculos de GAZOO, Tomoya Takahashi, pasar\u00e1 a ser el presidente de dicha subsidiaria.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El relevo de Akio Toyoda como presidente de Toyota nombra una nueva direcci\u00f3n para impulsar la plena electrificaci\u00f3n del grupo<\/p>\n","protected":false},"author":10,"featured_media":18169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/www.cocheglobal.com\/uploads\/s1\/25\/50\/48\/71\/b7281787fd515030fe4e6b1e384022f50e8240bew_89_1000x530.jpeg","fifu_image_alt":"Koji Sato anuncia cambios dr\u00e1sticos en Toyota","footnotes":""},"categories":[8],"tags":[],"class_list":["post-18167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-automotriz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Koji Sato anuncia cambios dr\u00e1sticos en Toyota &#183; 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