{"id":1841,"date":"2020-04-14T09:00:51","date_gmt":"2020-04-14T14:00:51","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=1841"},"modified":"2020-04-13T23:40:52","modified_gmt":"2020-04-14T04:40:52","slug":"que-deben-tener-en-cuenta-las-marcas-ante-la-crisis-del-covid-19","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/que-deben-tener-en-cuenta-las-marcas-ante-la-crisis-del-covid-19\/","title":{"rendered":"\u00bfQu\u00e9 deben tener en cuenta las marcas ante la crisis del COVID-19?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1841\" class=\"elementor elementor-1841\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3db09e5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3db09e5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61200020\" data-id=\"61200020\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f2912f9 elementor-widget elementor-widget-shortcode\" data-id=\"4f2912f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bbb0c58 elementor-widget elementor-widget-image\" data-id=\"7bbb0c58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/elementor\/thumbs\/covid2-scaled-qff3vn64ofnzgnif03ohplczbxi6p88phslf3yktrs.jpg\" title=\"covid2\" alt=\"covid2\" loading=\"lazy\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/elementor\/thumbs\/covid2-scaled-qff3vn64ofnzgnif03ohplczbxi6p88phslf3yktrs.jpg\" title=\"covid2\" alt=\"covid2\" loading=\"lazy\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e307aad elementor-widget elementor-widget-shortcode\" data-id=\"1e307aad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-43e6859d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43e6859d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1ebe7882\" data-id=\"1ebe7882\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24caf480 elementor-widget elementor-widget-shortcode\" data-id=\"24caf480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">Fecha: <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-40a4da20\" data-id=\"40a4da20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e751945 elementor-widget elementor-widget-shortcode\" data-id=\"7e751945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">Periodista: <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-494052e2\" data-id=\"494052e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52f807e4 elementor-widget elementor-widget-shortcode\" data-id=\"52f807e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">Fuente: <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1e37a1 elementor-widget elementor-widget-text-editor\" data-id=\"3f1e37a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-style: normal;letter-spacing: normal;font-size: 17px;line-height: 28px;margin-bottom: 26px\">Nuestra experiencia en pa\u00edses donde esta crisis ya est\u00e1 golpeando duramente desde hace semanas, nos trae claros aprendizajes y \u00e1reas donde es clave focalizarnos para poder reactivar nuestras empresas de la mejor manera cuando esta contingencia llegue a su fin.<\/p><div class=\"4ObkfNfg\" style=\"font-style: normal;letter-spacing: normal;font-size: 17px;clear: both;float: left;width: 696px;margin-bottom: 20px\"><div id=\"vidoomy\"><div style=\"width: 1px;height: 1px;overflow: hidden;margin-right: auto;margin-left: auto\"><div id=\"1586839014297604017198\" style=\"width: 640px;height: 360px;overflow: hidden;line-height: 0px;vertical-align: top;font-size: 0px;text-align: center;);background-size: 40px;background-position: center center\"><\/div><\/div><\/div><\/div><p style=\"font-style: normal;letter-spacing: normal;font-size: 17px;line-height: 28px;margin-bottom: 26px\">Con esto en mente,&nbsp;<a href=\"https:\/\/www.t2omedia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">t2\u00f3&nbsp;como partners digitales de negocio<\/a>&nbsp;con soluciones full service, refiere un plan de cinco puntos en el que las marcas deben prestar atenci\u00f3n para eficientar sus inversiones en medio de la contigencia.<\/p><p class=\"p1\" style=\"font-style: normal;letter-spacing: normal;font-size: 17px;line-height: 28px;margin-bottom: 26px\"><span class=\"s1\">t2\u00f3 tiene las credenciales adecuadas para emitir esta \u201cgu\u00eda de supervivencia\u201d si consideramos la experiencia adquirida desde sus oficinas en Espa\u00f1a, Italia y Estados Unidos, mercados en donde la pandemia ha alcanzado los niveles m\u00e1s avanzados.&nbsp;<\/span><\/p><p class=\"p1\" style=\"font-style: normal;letter-spacing: normal;font-size: 17px;line-height: 28px;margin-bottom: 26px\"><span class=\"s1\">La oportunidad de entender lo que sucede en estos mercados, le da a&nbsp;<a href=\"https:\/\/www.t2omedia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">t2\u00f3<\/a>&nbsp;los aprendizajes adecuados y de primera mano para entregar consejos que reactivan a las empresas de la mejor manera una vez que llegue a su fin la contingencia.<\/span><\/p><h3 style=\"font-style: normal;letter-spacing: normal;font-family: Oswald;font-weight: 600;margin-top: 27px;margin-bottom: 17px;font-size: 22px;line-height: 30px\">1. Lanzar o potenciar el e-commerce<\/h3><p style=\"font-style: normal;letter-spacing: normal;font-size: 17px;line-height: 28px;margin-bottom: 26px\">Los incrementos que se est\u00e1n registrando en las ventas online hacen que todas las acciones encaminadas a reforzar estos activos sean clave.<\/p><p style=\"font-style: normal;letter-spacing: normal;font-size: 17px;line-height: 28px;margin-bottom: 26px\">Aquellas marcas donde el e-commerce no es posible pueden valorar la opci\u00f3n de introducir sus productos en los Marketplaces y trabajar estrategias para el posicionamiento dentro de ellos.<\/p><p style=\"font-style: normal;letter-spacing: normal;font-size: 17px;line-height: 28px;margin-bottom: 26px\">Es por eso que&nbsp;<a href=\"https:\/\/www.t2omedia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">como mencionan desde t2\u00f3<\/a>, los niveles de inversi\u00f3n publicitaria con foco en el e-commerce en algunas categor\u00edas (alimentaci\u00f3n, deportes, productos del hogar, peque\u00f1os electrodom\u00e9sticos, farmacias) se sit\u00faan en niveles similares a Black Friday.<\/p><h3 style=\"font-style: normal;letter-spacing: normal;font-family: Oswald;font-weight: 600;margin-top: 27px;margin-bottom: 17px;font-size: 22px;line-height: 30px\">2. La experiencia de Interfaces conversacionales<\/h3><p style=\"font-style: normal;letter-spacing: normal;font-size: 17px;line-height: 28px;margin-bottom: 26px\">Los clientes que trabajan con call centers ven sometidas a sus plataformas a grandes presiones, por un lado debido al fuerte incremento de las consultas y ventas online y por otro por la reducci\u00f3n de personal a la que pueden enfrentarse debido a las restricciones de movimientos o los recortes presupuestarios, esto lleva a no poder dar el mismo servicio con la consiguiente p\u00e9rdida de ventas o insatisfacci\u00f3n de los clientes.<\/p><p style=\"font-style: normal;letter-spacing: normal;font-size: 17px;line-height: 28px;margin-bottom: 26px\">Por ello, la implementaci\u00f3n de interfaces conversacionales, seg\u00fan lo refiere&nbsp;<a href=\"https:\/\/www.t2omedia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">t2\u00f3 ayuda a cualificar los leads<\/a>&nbsp;y hacer eficiente el sistema de diferentes formas:<\/p><ul style=\"font-style: normal;letter-spacing: normal;margin-bottom: 26px;font-size: 17px\"><li style=\"line-height: 28px;margin-left: 21px;font-size: 17px\">Limitando el n\u00famero de llamadas de compradores a call center para evitar la saturaci\u00f3n<\/li><li style=\"line-height: 28px;margin-left: 21px;font-size: 17px\">Identificando las conversaciones con potencial inter\u00e9s de venta del producto a corto-medio plazo y a largo para gestionar la prioridad en los call me back<\/li><li style=\"line-height: 28px;margin-left: 21px;font-size: 17px\">Cualificando las necesidad y derivando al recurso adecuado o asistiendo directamente la compra evitando la llamada al call center<\/li><\/ul><h3 style=\"font-style: normal;letter-spacing: normal;font-family: Oswald;font-weight: 600;margin-top: 27px;margin-bottom: 17px;font-size: 22px;line-height: 30px\">3. Trabajar en una estrategia eficiente de Data Analytics para capitalizar y conocer sus audiencias<\/h3><p style=\"font-style: normal;letter-spacing: normal;font-size: 17px;line-height: 28px;margin-bottom: 26px\">Este momento de \u201cfren\u00f3n\u201d imprevisto y forzado, es el ideal para robustecer el framework tecnol\u00f3gico de las marcas para auditar y conocer a sus audiencias. Para&nbsp;<a href=\"https:\/\/www.t2omedia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">t2\u00f3 esto ayudar\u00e1 a la empresa a \u201camortiguar\u201d el fuerte impacto<\/a>, conocer a sus audiencias, saber c\u00f3mo comunicarse con ellas y ponerse un paso por delante de la competencia.<\/p><h3 style=\"font-style: normal;letter-spacing: normal;font-family: Oswald;font-weight: 600;margin-top: 27px;margin-bottom: 17px;font-size: 22px;line-height: 30px\">4. Acercar la marca a los valores del consumidor<\/h3><p style=\"font-style: normal;letter-spacing: normal;font-size: 17px;line-height: 28px;margin-bottom: 26px\">En un momento \u00fanico de cobertura y precio. Los medios registran niveles de audiencia en m\u00e1ximos hist\u00f3ricos y baja ocupaci\u00f3n, aquellas marcas que sepan aprovechar la oportunidad y comunicar con el tono adecuado saldr\u00e1n muy reforzadas en su imagen. Esto es especialmente relevante para sectores d\u00f3nde la reputaci\u00f3n y la vinculaci\u00f3n puede verse muy reforzada si adem\u00e1s trabajan acciones de responsabilidad social (banca, seguros, energ\u00eda)<\/p><h3 style=\"font-style: normal;letter-spacing: normal;font-family: Oswald;font-weight: 600;margin-top: 27px;margin-bottom: 17px;font-size: 22px;line-height: 30px\">5. Aprovechar para ordenar y reestructurar los activos digitales<\/h3><p style=\"font-style: normal;letter-spacing: normal;font-size: 17px;line-height: 28px;margin-bottom: 26px\">En aquellos sectores donde se produce un paro o una fuerte ralentizaci\u00f3n inevitable de la actividad como Travel debemos aprovechar este tiempo para impulsar aquellos proyectos pospuestos por el d\u00eda a d\u00eda y que nos ayudar\u00e1n a arrancar con fuerza y con una mayor eficiencia una vez pasado este momento. Desde reestructuraciones de las campa\u00f1as de Paid Search o la implementaci\u00f3n de martech que nos ayuden a eficientar la inversi\u00f3n como las mk cloud.<\/p><p style=\"font-style: normal;letter-spacing: normal;font-size: 17px;line-height: 28px;margin-bottom: 26px\">Por \u00faltimo, desde la&nbsp;<a href=\"https:\/\/www.t2omedia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">experiencia de t2\u00f3<\/a>&nbsp;definir un plan de implementaci\u00f3n de recursos post-purchase enfocados a trabajar la fidelizaci\u00f3n de clientes y a las estrategias del crecimiento del LTV de los mismos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ecc4c4a\" data-id=\"2ecc4c4a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-777958a0 elementor-widget elementor-widget-heading\" data-id=\"777958a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">noticias minorista<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22bebf28 elementor-grid-eael-col-1 elementor-grid-tablet-eael-col-2 elementor-grid-mobile-eael-col-1 elementor-widget elementor-widget-eael-post-grid\" data-id=\"22bebf28\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;eael_post_grid_columns&quot;:&quot;eael-col-1&quot;,&quot;eael_post_grid_columns_tablet&quot;:&quot;eael-col-2&quot;,&quot;eael_post_grid_columns_mobile&quot;:&quot;eael-col-1&quot;}\" data-widget_type=\"eael-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"eael-post-grid-22bebf28\" class=\"eael-post-grid-container\">\n            <div class=\"eael-post-grid eael-post-appender eael-post-appender-22bebf28 eael-post-grid-style-one\" data-layout-mode=\"masonry\"><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-20266 category-post-minorista\" data-id=\"20266\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/backup.primeaction.com\/sp\/economia-retoma-fuerza-en-agosto-y-crece-0-4\/\" title=\"Econom\u00eda retoma fuerza en agosto y crece 0.4%\">Econom\u00eda retoma fuerza en agosto y crece 0.4%<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>n el octavo mes del a\u00f1o, el Indicador Global de...<\/p><a href=\"https:\/\/backup.primeaction.com\/sp\/economia-retoma-fuerza-en-agosto-y-crece-0-4\/\" class=\"eael-post-elements-readmore-btn\">Leia Mais<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-20252 category-post-minorista\" data-id=\"20252\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/backup.primeaction.com\/sp\/incentivos-por-nearshoring-generaran-hasta-20-mil-mdd-afirma-subsecretario-de-hacienda\/\" title=\"Incentivos por nearshoring generar\u00e1n hasta 20 mil mdd, afirma subsecretario de Hacienda\">Incentivos por nearshoring generar\u00e1n hasta 20 mil mdd, afirma subsecretario de Hacienda<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Gabriel Yorio rechaza ante diputados que los decretos que establecen...<\/p><a href=\"https:\/\/backup.primeaction.com\/sp\/incentivos-por-nearshoring-generaran-hasta-20-mil-mdd-afirma-subsecretario-de-hacienda\/\" class=\"eael-post-elements-readmore-btn\">Leia Mais<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-20237 category-post-minorista\" data-id=\"20237\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/backup.primeaction.com\/sp\/sector-energetico-capta-el-40-de-las-inversiones-vinculadas-al-nearshoring-en-2023\/\" title=\"Sector energ\u00e9tico capta el 40% de las inversiones vinculadas al nearshoring en 2023\">Sector energ\u00e9tico capta el 40% de las inversiones vinculadas al nearshoring en 2023<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>M\u00e1s de 16 mil millones de d\u00f3lares ser\u00e1n invertidos en...<\/p><a href=\"https:\/\/backup.primeaction.com\/sp\/sector-energetico-capta-el-40-de-las-inversiones-vinculadas-al-nearshoring-en-2023\/\" class=\"eael-post-elements-readmore-btn\">Leia Mais<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-20224 category-post-minorista\" data-id=\"20224\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/backup.primeaction.com\/sp\/banxico-advierte-de-una-reduccion-de-la-inflacion-mas-gradual-de-la-prevista\/\" title=\"Banxico advierte de una reducci\u00f3n de la inflaci\u00f3n \u2018m\u00e1s gradual de la prevista\u2019\">Banxico advierte de una reducci\u00f3n de la inflaci\u00f3n \u2018m\u00e1s gradual de la prevista\u2019<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>El Banco de M\u00e9xico (Banxico) advirti\u00f3 este jueves de una...<\/p><a href=\"https:\/\/backup.primeaction.com\/sp\/banxico-advierte-de-una-reduccion-de-la-inflacion-mas-gradual-de-la-prevista\/\" class=\"eael-post-elements-readmore-btn\">Leia Mais<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-20202 category-post-minorista\" data-id=\"20202\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/backup.primeaction.com\/sp\/manufacturas-en-mexico-pueden-crecer-5-al-ano-por-nearshoring\/\" title=\"Manufacturas en M\u00e9xico pueden crecer 5% al a\u00f1o por nearshoring\">Manufacturas en M\u00e9xico pueden crecer 5% al a\u00f1o por nearshoring<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Tambi\u00e9n las exportaciones mexicanas pueden aumentar hasta en 50 mil...<\/p><a href=\"https:\/\/backup.primeaction.com\/sp\/manufacturas-en-mexico-pueden-crecer-5-al-ano-por-nearshoring\/\" class=\"eael-post-elements-readmore-btn\">Leia Mais<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><\/div>\n            <div class=\"clearfix\"><\/div>\n        <\/div>            <div class=\"eael-load-more-button-wrap\">\n                <button class=\"eael-load-more-button\" id=\"eael-load-more-btn-22bebf28\" data-widget-id=\"22bebf28\" data-widget=\"22bebf28\" data-page-id=\"1841\" data-template=\"{&quot;dir&quot;:&quot;lite&quot;,&quot;file_name&quot;:&quot;one.php&quot;,&quot;name&quot;:&quot;Post-Grid&quot;}\" data-class=\"Essential_Addons_Elementor\\Elements\\Post_Grid\" data-layout=\"masonry\" data-page=\"1\" data-args=\"orderby=date&amp;order=desc&amp;ignore_sticky_posts=1&amp;post_status=publish&amp;posts_per_page=5&amp;offset=1&amp;post_type=post&amp;tax_query%5B0%5D%5Btaxonomy%5D=category&amp;tax_query%5B0%5D%5Bfield%5D=term_id&amp;tax_query%5B0%5D%5Bterms%5D%5B0%5D=10&amp;tax_query%5Brelation%5D=AND\" data-max-page=\"150\">\n                    <span class=\"eael-btn-loader button__loader\"><\/span>\n                    <span class=\"eael_load_more_text\">Mas Noticias<\/span>\n                <\/button>\n            <\/div>\n            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data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cfa906b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cfa906b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b506993\" data-id=\"3b506993\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33223699 elementor-widget elementor-widget-heading\" data-id=\"33223699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Noticias del Mercado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14f5a694 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14f5a694\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40af7edd\" data-id=\"40af7edd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-772148fb elementor-grid-eael-col-4 elementor-grid-tablet-eael-col-2 elementor-grid-mobile-eael-col-1 elementor-widget elementor-widget-eael-post-grid\" data-id=\"772148fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;eael_post_grid_columns&quot;:&quot;eael-col-4&quot;,&quot;eael_post_grid_columns_tablet&quot;:&quot;eael-col-2&quot;,&quot;eael_post_grid_columns_mobile&quot;:&quot;eael-col-1&quot;}\" data-widget_type=\"eael-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"eael-post-grid-772148fb\" class=\"eael-post-grid-container\">\n            <div class=\"eael-post-grid eael-post-appender eael-post-appender-772148fb eael-post-grid-style-one\" data-layout-mode=\"masonry\"><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-21404 category-post-automotriz\" data-id=\"21404\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/backup.primeaction.com\/sp\/con-ia-al-alcance-de-todos-lenovo-busca-que-el-mundo-sea-mas-inteligente-inclusivo-y-sostenible\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                <img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/cdn.forbes.com.mx\/2023\/10\/lenovo-1280x720.webp\" class=\"attachment-medium size-medium wp-image-21406 lazyload\" alt=\"Con IA al alcance de todos, Lenovo busca que el mundo sea m\u00e1s inteligente, inclusivo y sostenible\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/cdn.forbes.com.mx\/2023\/10\/lenovo-1280x720.webp\" class=\"attachment-medium size-medium wp-image-21406\" alt=\"Con IA al alcance de todos, Lenovo busca que el mundo sea m\u00e1s inteligente, inclusivo y sostenible\" \/><\/noscript>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/backup.primeaction.com\/sp\/con-ia-al-alcance-de-todos-lenovo-busca-que-el-mundo-sea-mas-inteligente-inclusivo-y-sostenible\/\" title=\"Con IA al alcance de todos, Lenovo busca que el mundo sea m\u00e1s inteligente, inclusivo y sostenible\">Con IA al alcance de todos, Lenovo busca que el mundo sea m\u00e1s inteligente, inclusivo y sostenible<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Durante el Tech World 2023, Lenovo dio a conocer la...<\/p><a href=\"https:\/\/backup.primeaction.com\/sp\/con-ia-al-alcance-de-todos-lenovo-busca-que-el-mundo-sea-mas-inteligente-inclusivo-y-sostenible\/\" class=\"eael-post-elements-readmore-btn\">Lea Mas<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-21394 category-post-agronegocios\" data-id=\"21394\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/backup.primeaction.com\/sp\/adm-invierte-33-millones-de-dolares-en-jalisco-para-aumentar-produccion-de-alimento-para-mascotas\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                <img decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.eleconomista.com.mx\/__export\/1689958729826\/sites\/eleconomista\/img\/2021\/01\/04\/perros_shutterstock_1795754998.jpg_1015297232.jpg\" class=\"attachment-medium size-medium wp-image-21396 lazyload\" alt=\"ADM invierte 33 millones de d\u00f3lares en Jalisco para aumentar producci\u00f3n de alimento para mascotas\" \/><noscript><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.eleconomista.com.mx\/__export\/1689958729826\/sites\/eleconomista\/img\/2021\/01\/04\/perros_shutterstock_1795754998.jpg_1015297232.jpg\" class=\"attachment-medium size-medium wp-image-21396\" alt=\"ADM invierte 33 millones de d\u00f3lares en Jalisco para aumentar producci\u00f3n de alimento para mascotas\" \/><\/noscript>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/backup.primeaction.com\/sp\/adm-invierte-33-millones-de-dolares-en-jalisco-para-aumentar-produccion-de-alimento-para-mascotas\/\" title=\"ADM invierte 33 millones de d\u00f3lares en Jalisco para aumentar producci\u00f3n de alimento para mascotas\">ADM invierte 33 millones de d\u00f3lares en Jalisco para aumentar producci\u00f3n de alimento para mascotas<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>La compa\u00f1\u00eda estadounidense prev\u00e9 que el consumo de alimento para...<\/p><a href=\"https:\/\/backup.primeaction.com\/sp\/adm-invierte-33-millones-de-dolares-en-jalisco-para-aumentar-produccion-de-alimento-para-mascotas\/\" class=\"eael-post-elements-readmore-btn\">Lea Mas<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-21389 category-post-automotriz\" data-id=\"21389\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/backup.primeaction.com\/sp\/los-chinos-ahora-hablan-de-lujo-exeed-derivada-de-chirey-prepara-su-llegada-a-mexico\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                <img decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/img.remediosdigitales.com\/991ef0\/exeed_1\/1366_2000.jpeg\" class=\"attachment-medium size-medium wp-image-21391 lazyload\" alt=\"Los chinos ahora hablan de lujo: Exeed, derivada de Chirey, prepara su llegada a M\u00e9xico\" \/><noscript><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/img.remediosdigitales.com\/991ef0\/exeed_1\/1366_2000.jpeg\" class=\"attachment-medium size-medium wp-image-21391\" alt=\"Los chinos ahora hablan de lujo: Exeed, derivada de Chirey, prepara su llegada a M\u00e9xico\" \/><\/noscript>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/backup.primeaction.com\/sp\/los-chinos-ahora-hablan-de-lujo-exeed-derivada-de-chirey-prepara-su-llegada-a-mexico\/\" title=\"Los chinos ahora hablan de lujo: Exeed, derivada de Chirey, prepara su llegada a M\u00e9xico\">Los chinos ahora hablan de lujo: Exeed, derivada de Chirey, prepara su llegada a M\u00e9xico<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>La llegada de las marcas chinas a M\u00e9xico se est\u00e1...<\/p><a href=\"https:\/\/backup.primeaction.com\/sp\/los-chinos-ahora-hablan-de-lujo-exeed-derivada-de-chirey-prepara-su-llegada-a-mexico\/\" class=\"eael-post-elements-readmore-btn\">Lea Mas<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-21383 category-post-automotriz\" data-id=\"21383\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/backup.primeaction.com\/sp\/chirey-desvela-su-compromiso-con-la-innovacion-ecologica-en-su-conferencia-internacional-2023\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.eleconomista.com.mx\/__export\/1697678071002\/sites\/eleconomista\/img\/2023\/10\/18\/f73802d639ccc07dce6c72b6420326f81920.jpg_1015297232.jpg\" class=\"attachment-medium size-medium wp-image-21386 lazyload\" alt=\"Chirey desvela su compromiso con la innovaci\u00f3n ecol\u00f3gica en su Conferencia Internacional 2023\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.eleconomista.com.mx\/__export\/1697678071002\/sites\/eleconomista\/img\/2023\/10\/18\/f73802d639ccc07dce6c72b6420326f81920.jpg_1015297232.jpg\" class=\"attachment-medium size-medium wp-image-21386\" alt=\"Chirey desvela su compromiso con la innovaci\u00f3n ecol\u00f3gica en su Conferencia Internacional 2023\" \/><\/noscript>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/backup.primeaction.com\/sp\/chirey-desvela-su-compromiso-con-la-innovacion-ecologica-en-su-conferencia-internacional-2023\/\" title=\"Chirey desvela su compromiso con la innovaci\u00f3n ecol\u00f3gica en su Conferencia Internacional 2023\">Chirey desvela su compromiso con la innovaci\u00f3n ecol\u00f3gica en su Conferencia Internacional 2023<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>A trav\u00e9s de productos automotrices de alto rendimiento, Chirey construir\u00e1...<\/p><a href=\"https:\/\/backup.primeaction.com\/sp\/chirey-desvela-su-compromiso-con-la-innovacion-ecologica-en-su-conferencia-internacional-2023\/\" class=\"eael-post-elements-readmore-btn\">Lea Mas<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><\/div>\n            <div class=\"clearfix\"><\/div>\n        <\/div>            <div class=\"eael-load-more-button-wrap\">\n                <button class=\"eael-load-more-button\" id=\"eael-load-more-btn-772148fb\" data-widget-id=\"772148fb\" data-widget=\"772148fb\" data-page-id=\"1841\" data-template=\"{&quot;dir&quot;:&quot;lite&quot;,&quot;file_name&quot;:&quot;one.php&quot;,&quot;name&quot;:&quot;Post-Grid&quot;}\" data-class=\"Essential_Addons_Elementor\\Elements\\Post_Grid\" data-layout=\"masonry\" data-page=\"1\" data-args=\"orderby=date&amp;order=desc&amp;ignore_sticky_posts=1&amp;post_status=publish&amp;posts_per_page=4&amp;offset=0&amp;post_type=post&amp;tax_query%5B0%5D%5Btaxonomy%5D=category&amp;tax_query%5B0%5D%5Bfield%5D=term_id&amp;tax_query%5B0%5D%5Bterms%5D%5B0%5D=6&amp;tax_query%5B0%5D%5Bterms%5D%5B1%5D=8&amp;tax_query%5B0%5D%5Bterms%5D%5B2%5D=9&amp;tax_query%5Brelation%5D=AND\" data-max-page=\"758\">\n                    <span class=\"eael-btn-loader button__loader\"><\/span>\n                    <span class=\"eael_load_more_text\">Mas Noticias<\/span>\n                <\/button>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La situaci\u00f3n in\u00e9dita en la que nos encontramos pone a las marcas en un momento de grandes retos donde aquellas que sepan estar a la altura saldr\u00e1n reforzadas.<\/p>\n","protected":false},"author":10,"featured_media":1843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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