{"id":18568,"date":"2023-04-18T08:00:16","date_gmt":"2023-04-18T13:00:16","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=18568"},"modified":"2023-04-17T21:01:19","modified_gmt":"2023-04-18T02:01:19","slug":"mazda-ya-detalla-su-plan-para-incursionar-en-el-mundo-premium-a-corto-y-largo-plazo","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/mazda-ya-detalla-su-plan-para-incursionar-en-el-mundo-premium-a-corto-y-largo-plazo\/","title":{"rendered":"Mazda ya detalla su plan para incursionar en el mundo premium a corto y largo plazo"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/img.remediosdigitales.com\/87a239\/mazda-cx-60-2023-1600-01\/1366_2000.jpeg\" width=\"1366\" height=\"990\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/img.remediosdigitales.com\/87a239\/mazda-cx-60-2023-1600-01\/1366_2000.jpeg\" width=\"1366\" height=\"990\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>Durante a\u00f1os ha existido una guerra de internet en la cual algunos usuarios defienden a Mazda como una marca premium, mientras que otros dedican mucho tiempo a decir lo contrario. Sin embargo, parece que ning\u00fan grupo ha investigado un poco m\u00e1s a fondo de donde viene todo esto. Bueno, la misma marca es la que nos cuenta que  es lo que quiere hacer y a donde quiere llegar.<\/p>\n<p>Recientemente la regi\u00f3n norteamericana de Mazda nombr\u00f3 a un nuevo CEO, Tom Donnelly, mismo que ha decidido dar m\u00e1s detalle de lo que podemos esperar a futuro para la marca, especialmente la intenci\u00f3n de entrar al segmento premium.<\/p>\n<p>La marca desde hace tiempo dej\u00f3 claro que quieren progresar para acercarse a ese segmento, pero el hecho que lo declaren no las convierte inmediatamente en una marca de ese tipo. Es por ello que tienen un plan.<\/p>\n<p>Dicho plan arranca con su lanzamiento m\u00e1s reciente, el Mazda CX-90, sucesor del CX-9. En este caso hay puntos clave a entender:<\/p>\n<p>&#8211; En primera instancia, la plataforma de CX-90 ha progresado sorpresivamente, pues pas\u00f3 de ser una plataforma de tracci\u00f3n delantera y motores transversales sencilla, a una plataforma para motores longitudinales y priorirdad a tracci\u00f3n trasera. Justo como la que usan marcas como BMW y Mercedes-Benz.<\/p>\n<p>&#8211; El motor de los modelos tope de CX-90 como el Signature que llega a M\u00e9xico ya no es un cuatro cilindros turbo. Ahora es un seis cilindros en l\u00ednea turbo. A su vez, dicha plataforma es capaz de albergar otros trenes motrices como los PHEV y EV.<\/p>\n<p>&#8211; Mazda puso m\u00e1s \u00e9nfasis en la din\u00e1mica de manejo, aislamiento de sonido, calidad de marcha y materiales al interior. As\u00ed como en refinamiento de asistencias de CX-90 y de los modelos involucrados en este plan.<\/p>\n<p>El Plan que el CEO de la marca tiene en mente, sali\u00f3 a la luz en una entrevista con Automotive News y tiene al menos dos etapas de ejecuci\u00f3n. La primera etapa ya comenz\u00f3 y comprende el lanzamiento de sus CX-90 y CX-70 \u2014 CX-60 en Europa\u2014, ser\u00e1 pr\u00e1cticamente lo mismo a CX-90, pero con una carrocer\u00eda m\u00e1s corta y solo con dos filas de asientos, frente a las tres filas del modelo m\u00e1s grande.<\/p>\n<p>La segunda etapa del plan es que para 2030 todos los modelos de la gama, tendr\u00e1n una variante completamente el\u00e9ctrica y probablemente con detalles extra de comodidad, equipo y refinamiento. Con esto la marca poco a poco ir\u00e1 migrando hacia ese segmento.<\/p>\n<p>Por el momento queda claro que modelos como: Mazda2, Mazda3, Mazda MX-5, Mazda CX-3, Mazda CX-30, Mazda CX-5 y Mazda CX-50 no pertenecen a la categor\u00eda premium.  Sin embargo, los CX-90 y CX-70 han comenzado a mejorar para entrar a tal segmento, de momento no apuntando a BMW o Mercedes-Benz, pero s\u00ed a la altura de Acura e Infiniti por ejemplo, pues dicha transici\u00f3n llevar\u00e1 tiempo y con el paso de los a\u00f1os ir\u00e1n agregando autos a ese grupo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante a\u00f1os ha existido una guerra de internet en la cual algunos usuarios defienden a Mazda como una marca premium, mientras que otros dedican mucho tiempo a decir lo contrario. Sin embargo, parece que ning\u00fan grupo ha investigado un poco m\u00e1s a fondo de donde viene todo esto. Bueno, la misma marca es la que [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":18570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/img.remediosdigitales.com\/87a239\/mazda-cx-60-2023-1600-01\/1366_2000.jpeg","fifu_image_alt":"Mazda ya detalla su plan para incursionar en el mundo premium a corto y largo plazo","footnotes":""},"categories":[8],"tags":[],"class_list":["post-18568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-automotriz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mazda ya detalla su plan para incursionar en el mundo premium a corto y largo plazo &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/mazda-ya-detalla-su-plan-para-incursionar-en-el-mundo-premium-a-corto-y-largo-plazo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mazda ya detalla su plan para incursionar en el mundo premium a corto y largo plazo &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"Durante a\u00f1os ha existido una guerra de internet en la cual algunos usuarios defienden a Mazda como una marca premium, mientras que otros dedican mucho tiempo a decir lo contrario. 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