{"id":18598,"date":"2023-04-19T10:00:05","date_gmt":"2023-04-19T15:00:05","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=18598"},"modified":"2023-04-18T22:22:52","modified_gmt":"2023-04-19T03:22:52","slug":"netflix-ralentiza-su-crecimiento-pero-avanza-pese-a-control-de-cuentas-compartidas","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/netflix-ralentiza-su-crecimiento-pero-avanza-pese-a-control-de-cuentas-compartidas\/","title":{"rendered":"Netflix ralentiza su crecimiento, pero avanza pese a control de cuentas compartidas"},"content":{"rendered":"

Netflix alcanz\u00f3 los 232.5 millones de suscriptores durante el primer trimestre de 2023, un 4.9% m\u00e1s que en el mismo periodo del a\u00f1o pasado, a pesar de haber implementado una pol\u00edtica para controlar el uso de cuentas compartidas entre los usuarios.<\/p>\n

Se trata del mayor n\u00famero de abonados en la historia de la compa\u00f1\u00eda, que alcanz\u00f3 unos ingresos de 8,162 millones de d\u00f3lares, un incremento del 3.7% con respecto al primer trimestre del ejercicio anterior.<\/p>\n

Asimismo, el beneficio neto al inicio de 2023 fue de 1,305 millones de d\u00f3lares frente a los 55 millones que se embols\u00f3 la compa\u00f1\u00eda en el periodo que cerr\u00f3 2022.<\/p>\n

Los resultados, publicados este martes, eran muy esperados por los inversionistas porque supon\u00edan el primer balance de la empresa despu\u00e9s de restringir las cuentas compartidas, extender a m\u00e1s pa\u00edses su modelo de suscripci\u00f3n con publicidad y a precio reducido, y tras la dimisi\u00f3n del confudador Reed Hastings como director ejecutivo.<\/p>\n

Por su parte, el n\u00famero de nuevos abonados en este trimestre ascendi\u00f3 a 1.75 millones de usuarios, un crecimiento lejano al experimentado al cierre de 2022, cuando la plataforma incorpor\u00f3 m\u00e1s de 7.6 millones de suscriptores.<\/p>\n

Sin embargo, a pesar de que el crecimiento se ralentiz\u00f3, en parte por la f\u00e9rrea competencia de otras plataformas como Prime Video y Disney+ en un mercado ya de por s\u00ed saturado, Netflix continu\u00f3 su expansi\u00f3n.<\/p>\n

De hecho, las suscripciones en Estados Unidos y Canad\u00e1 aumentaron un 8% con respecto al mismo per\u00edido del a\u00f1o anterior y en Latinoam\u00e9rica lo hicieron en un 7%, consagrando a la regi\u00f3n como uno de los principales nichos de la plataforma.<\/p>\n

\u2018Buenos resultados\u2019 de la experiencia publicitaria<\/p>\n

En una carta a sus accionistas, el servicio de streaming inform\u00f3 que \u201cel a\u00f1o empez\u00f3 bien\u201d porque contin\u00faan siendo \u201cl\u00edderes\u201d, pero que siguen trabajando con el \u201cobjetivo\u201d de seguir atrayendo a \u201cgrandes creadores\u201d para \u201cconstruir un negocio de \u00e9xito\u201d.<\/p>\n

Todo esto en un contexto en el que una de las principales inc\u00f3gnitas era saber c\u00f3mo acoger\u00eda el p\u00fablico el veto a las cuentas compartidas y el nuevo modelo con publicidad y rebajado de precio, del que Netflix dijo que ha tra\u00eddo \u201cbuenos resultados\u201d.<\/p>\n

\u201cDados los buenos resultados actuales, especialmente en Estados Unidos, estamos mejorando nuestra experiencia publicitaria con una mejor calidad de video para atraer a un mayor n\u00famero de consumidores\u201d, indic\u00f3 la compa\u00f1\u00eda en la carta remitida este martes.<\/p>\n

Este formato, que fue probado en diversos pa\u00edses latinoamericanos, debut\u00f3 en diciembre con un costo medio de 7 d\u00f3lares en Estados Unidos, Canad\u00e1 y Europa.<\/p>\n

Poco despu\u00e9s llegar\u00eda a otros mercados de Am\u00e9rica Latina, Oriente Medio, \u00c1frica subsahariana y Asia, donde la empresa decidi\u00f3 reducir los precios de sus planes para poder mantener el aumento de suscriptores.<\/p>\n

Con m\u00e1s de 232.5 millones de abonados, Netflix es el servicio de streaming l\u00edder en el mundo, seguido de Prime Video, con 200 millones, y Disney con 165 millones aproximadamente entre todas sus plataformas: Disney+, Hulu, Star y ESPN+.<\/p>\n","protected":false},"excerpt":{"rendered":"

Netflix dijo que ha tra\u00eddo buenos resultados su plan con publicidad y menor precio, el cual ha avanzado con el veto a las cuentas compartidas.<\/p>\n","protected":false},"author":10,"featured_media":18600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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