{"id":19200,"date":"2023-06-22T11:50:02","date_gmt":"2023-06-22T16:50:02","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=19200"},"modified":"2023-06-22T12:38:07","modified_gmt":"2023-06-22T17:38:07","slug":"termino-la-pandemia-y-la-comida-a-domicilio-tambien","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/termino-la-pandemia-y-la-comida-a-domicilio-tambien\/","title":{"rendered":"Termin\u00f3 la pandemia y la comida a domicilio tambi\u00e9n"},"content":{"rendered":"

La pandemia no fue un impedimento para que el chef Mart\u00edn Amaya abriera su restaurante, Gran Caf\u00e9 Victoria. Le dec\u00edan que estaba \u201cloco\u201d por emprender un negocio bajo aquellas circunstancias. Los empleados que entrevistaba cre\u00edan que aquello era una estafa. Pero, a tres a\u00f1os de su apertura, el Gran Caf\u00e9 Victoria sigue operando y funcionando por una raz\u00f3n: desde sus inicios fue un restaurante que se digitaliz\u00f3.<\/p>\n

Aunque el chef Amaya comenz\u00f3 con su propio sistema de entregas a domicilio, la primera plataforma en la que se inscribi\u00f3 fue Rappi. \u201cEn ese momento era la m\u00e1s popular y la que m\u00e1s le invert\u00eda a su publicidad\u201d, dice. Por lo mismo, la lista de espera para ingresar era de varias semanas. De acuerdo con datos de Rappi, en 2020 contaban con 30,000 empresas registradas.<\/p>\n

Pero el chef no se conform\u00f3 solamente con estar en una plataforma. Dio el siguiente paso y contrat\u00f3 Wansoft; un punto de venta que le permite administrar su inventario, generar reportes, hacer un mapeo de mesas y tambi\u00e9n lo integra autom\u00e1ticamente en UberEats, empresa que en 2020 contaba con 25,000 restaurantes disponibles en la aplicaci\u00f3n.<\/p>\n

La transformaci\u00f3n de los restaurantes tras la pandemia<\/p>\n

En aquel entonces, cuando los restaurantes a\u00fan se med\u00edan por los \u201csem\u00e1foros\u201d, fue su presencia en las plataformas lo que lo ayud\u00f3 a salir adelante. Los clientes ped\u00edan a trav\u00e9s de ellas y buscaban alimentos que fueran considerados \u201ccomfort food\u201d -comida reconfortante-<\/p>\n

La comida reconfortante es aquella que no se come \u201cpor necesidad\u201d, sino por gusto, y que evoca sentimientos de nostalgia o satisfacci\u00f3n emocional. De acuerdo con la consultora de marketing Mercawise, en 2020 los platillos m\u00e1s consumidos por 10,000 mexicanos encuestados fueron hamburguesas, pollo frito, enchiladas y tacos.<\/p>\n

Aunque actualmente Rappi cuenta con 60,000 restaurantes y UberEats con 45,000, el chef Amaya pudo detectar que sus pedidos en estas plataformas disminuyeron por lo menos 50% y la afluencia presencial aument\u00f3 300%, seg\u00fan los datos del sistemas de WanSoft.<\/p>\n

Tal es el caso de Jorge Maldonado, consumidor de plataformas, quien reconoce que durante la pandemia ped\u00eda \u201cpor lo menos una vez a la semana\u201d comida a trav\u00e9s de UberEats o Rappi y su consumo ahora es de aproximadamente una vez al mes, principalmente de sushi, waffles y chilaquiles.<\/p>\n

De acuerdo con Uber, su divisi\u00f3n de \u201cdelivery\u201d en 2021 ingres\u00f3 13,400 millones de d\u00f3lares, mientras que en 2022 fue de 14,300 millones de d\u00f3lares. Sin embargo, estos reportes no solo contemplan las ganancias por los restaurantes, sino tambi\u00e9n por las tiendas de consumo.<\/p>\n

\u201cEn 2022, experimentamos una estacionalidad alterada como resultado de la pandemia de COVID-19 y las restricciones relacionadas. Estos se relacionan principalmente con brotes de variantes de COVID-19 que generaron un menor volumen de Movilidad y un mayor volumen de Entrega. Esperamos que la estacionalidad vuelva a sus patrones hist\u00f3ricos a medida que contin\u00fae la recuperaci\u00f3n de la pandemia\u201d, se lee en su reporte anual de 2023.<\/p>\n

El chef Amaya piensa que sigue siendo importante seguir presente en las plataformas. \u201cEs como estar en cuatro calles: la calle Sinatel, la calle Uber, la calle Didi y la calle Rappi. Tienes que estar porque no quieres perder la oportunidad de que te vean\u201d, dice<\/p>\n

Adem\u00e1s, considera que una ventaja para permanecer ah\u00ed es porque las plataformas no cobran por estar, sino comisiones por los pedidos, por lo que no es una p\u00e9rdida si no vende.<\/p>\n

Aunque el chef sigue presente en las plataformas, ha retirado varios platillos del men\u00fa. \u201cSi me piden una tostada de at\u00fan, \u00bfc\u00f3mo la voy a mandar?\u201d. Por ello, el men\u00fa disponible en plataformas incluye principalmente comida reconfortante y de f\u00e1cil empaque y env\u00edo; y los comensales que buscan otra experiencia culinaria, como las tostadas de at\u00fan en un restaurante con est\u00e9tica victoriana y rock en ingl\u00e9s de fondo, ya no piden delivery.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aunque plataformas como Rappi y UberEats cuentan con el doble de restaurantes que en 2020, los usuarios piden menos y los establecimientos hicieron cambios.<\/p>\n","protected":false},"author":10,"featured_media":19202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/cdn-3.expansion.mx\/dims4\/default\/aac4b91\/2147483647\/strip\/true\/crop\/1254x836+0+0\/resize\/1200x800!\/format\/webp\/quality\/60\/?url=https%3A%2F%2Fcdn-3.expansion.mx%2F1d%2F6e%2F0a93945e45beb47e9fe8907e981f%2Fistock-1190668144.jpg","fifu_image_alt":"Termin\u00f3 la pandemia y la comida a domicilio tambi\u00e9n","footnotes":""},"categories":[9],"tags":[],"class_list":["post-19200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-servicios"],"yoast_head":"\nTermin\u00f3 la pandemia y la comida a domicilio tambi\u00e9n · Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/termino-la-pandemia-y-la-comida-a-domicilio-tambien\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Termin\u00f3 la pandemia y la comida a domicilio tambi\u00e9n · Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"Aunque plataformas como Rappi y UberEats cuentan con el doble de restaurantes que en 2020, los usuarios piden menos y los establecimientos hicieron cambios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/backup.primeaction.com\/sp\/termino-la-pandemia-y-la-comida-a-domicilio-tambien\/\" \/>\n<meta property=\"og:site_name\" content=\"Prime Action Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-22T16:50:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-22T17:38:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-3.expansion.mx\/dims4\/default\/aac4b91\/2147483647\/strip\/true\/crop\/1254x836+0+0\/resize\/1200x800!\/format\/webp\/quality\/60\/?url=https%3A%2F%2Fcdn-3.expansion.mx%2F1d%2F6e%2F0a93945e45beb47e9fe8907e981f%2Fistock-1190668144.jpg\" \/>\n<meta name=\"author\" content=\"primeactionmx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn-3.expansion.mx\/dims4\/default\/aac4b91\/2147483647\/strip\/true\/crop\/1254x836+0+0\/resize\/1200x800!\/format\/webp\/quality\/60\/?url=https%3A%2F%2Fcdn-3.expansion.mx%2F1d%2F6e%2F0a93945e45beb47e9fe8907e981f%2Fistock-1190668144.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"primeactionmx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Termin\u00f3 la pandemia y la comida a domicilio tambi\u00e9n · Prime Action Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/backup.primeaction.com\/sp\/termino-la-pandemia-y-la-comida-a-domicilio-tambien\/","og_locale":"es_ES","og_type":"article","og_title":"Termin\u00f3 la pandemia y la comida a domicilio tambi\u00e9n · Prime Action Consulting","og_description":"Aunque plataformas como Rappi y UberEats cuentan con el doble de restaurantes que en 2020, los usuarios piden menos y los establecimientos hicieron cambios.","og_url":"https:\/\/backup.primeaction.com\/sp\/termino-la-pandemia-y-la-comida-a-domicilio-tambien\/","og_site_name":"Prime Action Consulting","article_published_time":"2023-06-22T16:50:02+00:00","article_modified_time":"2023-06-22T17:38:07+00:00","og_image":[{"url":"https:\/\/cdn-3.expansion.mx\/dims4\/default\/aac4b91\/2147483647\/strip\/true\/crop\/1254x836+0+0\/resize\/1200x800!\/format\/webp\/quality\/60\/?url=https%3A%2F%2Fcdn-3.expansion.mx%2F1d%2F6e%2F0a93945e45beb47e9fe8907e981f%2Fistock-1190668144.jpg","type":"","width":"","height":""}],"author":"primeactionmx","twitter_card":"summary_large_image","twitter_image":"https:\/\/cdn-3.expansion.mx\/dims4\/default\/aac4b91\/2147483647\/strip\/true\/crop\/1254x836+0+0\/resize\/1200x800!\/format\/webp\/quality\/60\/?url=https%3A%2F%2Fcdn-3.expansion.mx%2F1d%2F6e%2F0a93945e45beb47e9fe8907e981f%2Fistock-1190668144.jpg","twitter_misc":{"Escrito por":"primeactionmx","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/backup.primeaction.com\/sp\/termino-la-pandemia-y-la-comida-a-domicilio-tambien\/#article","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/termino-la-pandemia-y-la-comida-a-domicilio-tambien\/"},"author":{"name":"primeactionmx","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471"},"headline":"Termin\u00f3 la pandemia y la comida a domicilio tambi\u00e9n","datePublished":"2023-06-22T16:50:02+00:00","dateModified":"2023-06-22T17:38:07+00:00","mainEntityOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/termino-la-pandemia-y-la-comida-a-domicilio-tambien\/"},"wordCount":666,"publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/termino-la-pandemia-y-la-comida-a-domicilio-tambien\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn-3.expansion.mx\/dims4\/default\/aac4b91\/2147483647\/strip\/true\/crop\/1254x836+0+0\/resize\/1200x800!\/format\/webp\/quality\/60\/?url=https%3A%2F%2Fcdn-3.expansion.mx%2F1d%2F6e%2F0a93945e45beb47e9fe8907e981f%2Fistock-1190668144.jpg","articleSection":["Post Servicios"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/backup.primeaction.com\/sp\/termino-la-pandemia-y-la-comida-a-domicilio-tambien\/","url":"https:\/\/backup.primeaction.com\/sp\/termino-la-pandemia-y-la-comida-a-domicilio-tambien\/","name":"Termin\u00f3 la pandemia y la comida a domicilio tambi\u00e9n · Prime Action Consulting","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/termino-la-pandemia-y-la-comida-a-domicilio-tambien\/#primaryimage"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/termino-la-pandemia-y-la-comida-a-domicilio-tambien\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn-3.expansion.mx\/dims4\/default\/aac4b91\/2147483647\/strip\/true\/crop\/1254x836+0+0\/resize\/1200x800!\/format\/webp\/quality\/60\/?url=https%3A%2F%2Fcdn-3.expansion.mx%2F1d%2F6e%2F0a93945e45beb47e9fe8907e981f%2Fistock-1190668144.jpg","datePublished":"2023-06-22T16:50:02+00:00","dateModified":"2023-06-22T17:38:07+00:00","breadcrumb":{"@id":"https:\/\/backup.primeaction.com\/sp\/termino-la-pandemia-y-la-comida-a-domicilio-tambien\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/backup.primeaction.com\/sp\/termino-la-pandemia-y-la-comida-a-domicilio-tambien\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/termino-la-pandemia-y-la-comida-a-domicilio-tambien\/#primaryimage","url":"https:\/\/cdn-3.expansion.mx\/dims4\/default\/aac4b91\/2147483647\/strip\/true\/crop\/1254x836+0+0\/resize\/1200x800!\/format\/webp\/quality\/60\/?url=https%3A%2F%2Fcdn-3.expansion.mx%2F1d%2F6e%2F0a93945e45beb47e9fe8907e981f%2Fistock-1190668144.jpg","contentUrl":"https:\/\/cdn-3.expansion.mx\/dims4\/default\/aac4b91\/2147483647\/strip\/true\/crop\/1254x836+0+0\/resize\/1200x800!\/format\/webp\/quality\/60\/?url=https%3A%2F%2Fcdn-3.expansion.mx%2F1d%2F6e%2F0a93945e45beb47e9fe8907e981f%2Fistock-1190668144.jpg","caption":"Termin\u00f3 la pandemia y la comida a domicilio tambi\u00e9n"},{"@type":"BreadcrumbList","@id":"https:\/\/backup.primeaction.com\/sp\/termino-la-pandemia-y-la-comida-a-domicilio-tambien\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/backup.primeaction.com\/sp\/"},{"@type":"ListItem","position":2,"name":"Termin\u00f3 la pandemia y la comida a domicilio tambi\u00e9n"}]},{"@type":"WebSite","@id":"https:\/\/backup.primeaction.com\/sp\/#website","url":"https:\/\/backup.primeaction.com\/sp\/","name":"Prime Action Consulting","description":"Consultoria Especializada em Canais","publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/backup.primeaction.com\/sp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/backup.primeaction.com\/sp\/#organization","name":"Prime Action Consulting","url":"https:\/\/backup.primeaction.com\/sp\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/","url":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","contentUrl":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","width":400,"height":185,"caption":"Prime Action Consulting"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471","name":"primeactionmx","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","caption":"primeactionmx"},"url":"https:\/\/backup.primeaction.com\/sp\/author\/primeactionmx\/"}]}},"_links":{"self":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/19200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/comments?post=19200"}],"version-history":[{"count":1,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/19200\/revisions"}],"predecessor-version":[{"id":19201,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/19200\/revisions\/19201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media\/19202"}],"wp:attachment":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media?parent=19200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/categories?post=19200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/tags?post=19200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}