{"id":19463,"date":"2023-07-17T17:20:40","date_gmt":"2023-07-17T22:20:40","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=19463"},"modified":"2023-07-17T18:17:03","modified_gmt":"2023-07-17T23:17:03","slug":"elon-musk-admite-que-la-publicidad-en-twitter-va-en-picada","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/elon-musk-admite-que-la-publicidad-en-twitter-va-en-picada\/","title":{"rendered":"Elon Musk admite que la publicidad en Twitter va en picada"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/cdn.forbes.com.mx\/2022\/08\/GettyImages-1206292077-e1664934713534.jpg\" width=\"1280\" height=\"720\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn.forbes.com.mx\/2022\/08\/GettyImages-1206292077-e1664934713534.jpg\" width=\"1280\" height=\"720\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>Elon Musk reconoci\u00f3 este s\u00e1bado que los ingresos publicitarios de Twitter cayeron un 50% en medio de una \u201cgran carga de deuda\u201d, justo cuando la competencia entre la plataforma y el rival de Mark Zuckerberg, Threads, contin\u00faa intensific\u00e1ndose.<\/p>\n<p>Musk tuite\u00f3 hoy que Twitter todav\u00eda tiene un \u201cflujo de efectivo negativo\u201d en medio de una disminuci\u00f3n estimada del 50% en los ingresos por publicidad.<\/p>\n<p>El multimillonario dijo en abril que la compa\u00f1\u00eda estaba \u201cm\u00e1s o menos en el punto de equilibrio\u201d ya que los anunciantes que hab\u00edan abandonado la plataforma despu\u00e9s de su adquisici\u00f3n hab\u00edan regresado, aunque un informe posterior del New York Times indic\u00f3 que los ingresos por publicidad hab\u00edan disminuido un 59% con respecto al a\u00f1o anterior.<\/p>\n<p>Threads ni siquiera aloja anuncios en su plataforma y, por lo tanto, no compite con Twitter por los ingresos, a pesar del inter\u00e9s de algunas empresas de publicidad.<\/p>\n<p>Twitter comenz\u00f3 a pagar a los creadores de contenido por publicar anuncios esta semana, y algunos usuarios informaron pagos de m\u00e1s de 100,000 d\u00f3lares aunque no est\u00e1 claro qu\u00e9 tipo de publicaciones o qu\u00e9 usuarios son elegibles para pagos publicitarios.<\/p>\n<p>Algunos usuarios de Twitter han criticado el nuevo sistema de pago de Twitter, sugiriendo que solo se les paga a los usuarios con creencias extremas. Rathbone DeBuys, un creador de contenido de Nueva Orleans, le dijo al Washington Post que cree que Musk est\u00e1 \u201cseleccionando a las personas que quiere que tengan una voz en la plataforma y silenciando a otros\u201d.<\/p>\n<p>A su vez, Kris Ruby, presidenta de Ruby Media Group, tambi\u00e9n le dijo al Post que cree que \u201chay algunos creadores de contenido conservadores que no est\u00e1n contentos\u201d, y agreg\u00f3: \u201cNo creo que el campo de juego est\u00e9 nivelado\u201d.<\/p>\n<p>Threads, el competidor de Meta para Twitter, alcanz\u00f3 los 100 millones de usuarios el lunes pasado por la ma\u00f1ana, lo que convirti\u00f3 a la aplicaci\u00f3n en la plataforma de m\u00e1s r\u00e1pido crecimiento en la historia. LA nueva plataforma tambi\u00e9n tuvo el lanzamiento de aplicaci\u00f3n m\u00e1s exitoso en la \u00faltima d\u00e9cada, seg\u00fan Sensor Tower, luego de que se descargara m\u00e1s de 40 millones de veces el 6 de julio.<\/p>\n<p>Zuckerberg, quien celebr\u00f3 que la app alcanzara los 70 millones de descargas, dijo que el \u00e9xito de la plataforma estaba m\u00e1s all\u00e1 de sus expectativas.<\/p>\n<p>A pesar del lanzamiento sin precedentes, la aplicaci\u00f3n registr\u00f3 una disminuci\u00f3n en la participaci\u00f3n de los usuarios la semana pasada, seg\u00fan los datos de Sensor Tower, ya que el tiempo promedio dedicado a la aplicaci\u00f3n disminuy\u00f3 un 18% d\u00eda tras d\u00eda entre el 7 y el 13 de julio. En cambio, el tiempo pasado en Twitter durante el mismo periodo fue casi seis veces mayor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter a\u00fan no se encuentra en n\u00fameros positivos, pero ya comenzar\u00e1 a pagar a creadores de contenido, \u00e1rea en la que ya tambi\u00e9n enfrenta cr\u00edticas.<\/p>\n","protected":false},"author":10,"featured_media":19465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/cdn.forbes.com.mx\/2022\/08\/GettyImages-1206292077-e1664934713534.jpg","fifu_image_alt":"Elon Musk admite que la publicidad en Twitter va en picada","footnotes":""},"categories":[9],"tags":[],"class_list":["post-19463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-servicios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elon Musk admite que la publicidad en Twitter va en picada &#183; 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