{"id":19510,"date":"2023-07-20T12:55:33","date_gmt":"2023-07-20T17:55:33","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=19510"},"modified":"2023-07-20T13:46:47","modified_gmt":"2023-07-20T18:46:47","slug":"google-explora-herramientas-de-ia-para-periodistas-conversa-con-editoriales","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/google-explora-herramientas-de-ia-para-periodistas-conversa-con-editoriales\/","title":{"rendered":"Google explora herramientas de IA para periodistas; conversa con editoriales"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.eleconomista.com.mx\/__export\/1686275786427\/sites\/eleconomista\/img\/2023\/06\/08\/inteligencia_artificial_x1x.jpg_554688468.jpg\" width=\"1200\" height=\"675\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.eleconomista.com.mx\/__export\/1686275786427\/sites\/eleconomista\/img\/2023\/06\/08\/inteligencia_artificial_x1x.jpg_554688468.jpg\" width=\"1200\" height=\"675\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>Google est\u00e1 estudiando el uso de herramientas de inteligencia artificial para redactar art\u00edculos period\u00edsticos y est\u00e1 en conversaciones con organizaciones de noticias para utilizarlas como ayuda a los periodistas, declar\u00f3 un portavoz de la empresa.<\/p>\n<p>El portavoz, que hizo comentarios tarde el mi\u00e9rcoles, no nombr\u00f3 a los editores, pero el New York Times inform\u00f3 de que Google ha mantenido conversaciones con sus ejecutivos y con representantes del Washington Post y de News Corp, la matriz del Wall Street Journal.<\/p>\n<p>Estas herramientas de IA podr\u00edan ayudar a los periodistas con opciones para titulares o diferentes estilos de redacci\u00f3n, por ejemplo, de forma que \u00abmejoren su trabajo y productividad\u00bb, dijo el portavoz de Google, a\u00f1adiendo que se encontraban en las \u00abprimeras fases de exploraci\u00f3n de ideas\u00bb.<\/p>\n<p>\u00abSencillamente, estas herramientas no pretenden ni pueden sustituir el papel esencial que desempe\u00f1an los periodistas a la hora de informar, crear y verificar sus art\u00edculos\u00bb, declar\u00f3 el portavoz.<\/p>\n<p>Sin embargo, algunos ejecutivos que vieron la presentaci\u00f3n de Google la describieron como perturbadora, dijo el New York Times, y a\u00f1adi\u00f3 que los representantes pidieron no ser identificados. La herramienta de inteligencia artificial que se present\u00f3 se denomina Genesis, internamente en Google, dijo el NYT, que cit\u00f3 a fuentes relacionadas con el asunto.<\/p>\n<p>Un portavoz de News Corp declin\u00f3 hacer comentarios sobre el reporte del New York Times o la herramienta de IA, pero dijo: \u00abTenemos una excelente relaci\u00f3n con Google, y apreciamos el compromiso a largo plazo de (el CEO de Google) Sundar Pichai con el periodismo\u00bb.<\/p>\n<p>El New York Times y el Washington Post no respondieron de inmediato a las solicitudes de Reuters para hacer comentarios fuera del horario de trabajo habitual.<\/p>\n<p>La noticia llega d\u00edas despu\u00e9s de que Associated Press anunci\u00f3 que se asociar\u00eda con OpenAI, propietaria de ChatGPT, para explorar el uso de IA generativa en las noticias, un acuerdo que podr\u00eda sentar el precedente para asociaciones similares entre las industrias.<\/p>\n<p>Algunos medios ya utilizan la IA generativa para sus contenidos, pero las publicaciones de noticias han tardado en adoptar esta tecnolog\u00eda por la preocupaci\u00f3n que suscita su tendencia a generar datos objetivamente incorrectos, as\u00ed como por las dificultades para diferenciar entre contenidos producidos por humanos y programas inform\u00e1ticos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda sostuvo acercamientos con representantes de los peri\u00f3dicos The New York Times, The Washington Post y The Wall Street Journal para mostrar una herramienta llamada G\u00e9nesis<\/p>\n","protected":false},"author":10,"featured_media":19512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/www.eleconomista.com.mx\/__export\/1686275786427\/sites\/eleconomista\/img\/2023\/06\/08\/inteligencia_artificial_x1x.jpg_554688468.jpg","fifu_image_alt":"Google explora herramientas de IA para periodistas; conversa con editoriales","footnotes":""},"categories":[9],"tags":[],"class_list":["post-19510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-servicios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google explora herramientas de IA para periodistas; conversa con editoriales &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/google-explora-herramientas-de-ia-para-periodistas-conversa-con-editoriales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google explora herramientas de IA para periodistas; conversa con editoriales &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"La compa\u00f1\u00eda sostuvo acercamientos con representantes de los peri\u00f3dicos The New York Times, The Washington Post y The Wall Street Journal para mostrar una herramienta llamada G\u00e9nesis\" \/>\n<meta property=\"og:url\" content=\"https:\/\/backup.primeaction.com\/sp\/google-explora-herramientas-de-ia-para-periodistas-conversa-con-editoriales\/\" \/>\n<meta property=\"og:site_name\" content=\"Prime Action Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-20T17:55:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-20T18:46:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eleconomista.com.mx\/__export\/1686275786427\/sites\/eleconomista\/img\/2023\/06\/08\/inteligencia_artificial_x1x.jpg_554688468.jpg\" \/>\n<meta name=\"author\" content=\"primeactionmx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.eleconomista.com.mx\/__export\/1686275786427\/sites\/eleconomista\/img\/2023\/06\/08\/inteligencia_artificial_x1x.jpg_554688468.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"primeactionmx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google explora herramientas de IA para periodistas; 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