{"id":19947,"date":"2023-09-22T14:28:12","date_gmt":"2023-09-22T19:28:12","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=19947"},"modified":"2023-09-22T15:05:42","modified_gmt":"2023-09-22T20:05:42","slug":"bayer-reune-a-las-startups-mas-innovadoras-para-impulsar-la-transformacion-de-la-agricultura","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/bayer-reune-a-las-startups-mas-innovadoras-para-impulsar-la-transformacion-de-la-agricultura\/","title":{"rendered":"Bayer re\u00fane a las startups m\u00e1s innovadoras para impulsar la transformaci\u00f3n de la agricultura"},"content":{"rendered":"

Bayer ha celebrado el LifeHub Barcelona Demo Day para avanzar en su compromiso de promover una agricultura m\u00e1s sostenible e innovadora. En el encuentro han participado once startups, m\u00faltiples stakeholders del sector agroalimentario, as\u00ed como representantes de Bayer Crop Science creando un foro donde se han compartido las \u00faltimas innovaciones y tecnolog\u00edas que ser\u00e1n clave en el presente y el futuro de la agricultura.
\nEl encuentro se ha organizado junto a EIT Food, partner de Bayer, y su aceleradora de startups, EIT Food Accelerator Network, centrada en nuevas empresas del sector de la agricultura y la alimentaci\u00f3n, dos \u00e1mbitos especialmente relevantes para Bayer, y que afrontan los grandes retos del cambio clim\u00e1tico y la seguridad alimentaria.<\/p>\n

El evento ha brindado a estas startups la oportunidad de exhibir sus tecnolog\u00edas en diversos formatos, fomentando un intercambio enriquecedor para todos los involucrados. Adem\u00e1s, en esta ocasi\u00f3n, el foro ha reconocido el esfuerzo de dos de estas iniciativas al otorgarles un premio de 5.000 \u20ac a cada una para respaldar el desarrollo de sus proyectos. Los galardonados en esta edici\u00f3n han sido Farm Air y C-Crop LTD.
\nFarm Air, escogida por la audiencia, presenta una tecnolog\u00eda basada en el uso de im\u00e1genes t\u00e9rmicas e Inteligencia Artificial para detectar de manera temprana el estr\u00e9s de la planta para que el agricultor pueda actuar antes de la aparici\u00f3n de posibles enfermedades o afectaciones en las cosechas.
\nC-Crop LTD ha sido la seleccionada por el jurado, que ha destacado su alineaci\u00f3n con el trabajo de Bayer, la facilidad para aplicar las soluciones y la adecuaci\u00f3n en el territorio. Esta start-up, centrada en vi\u00f1a, permite crear con la c\u00e1mara del smartphone una imagen pseudo-3D que es procesada mediante herramientas deep learning. Con estas im\u00e1genes mide la densidad, el tama\u00f1o y el n\u00famero de uvas para tomar mejores decisiones de gesti\u00f3n de la cosecha y su posterior venta.
\nLas otras empresas innovadoras que tambi\u00e9n han participado en la jornada han sido: Fruitful Farming, Grodi Tech, Innoplant, EOD Europe, REM Analytics, AgXeed, Tevel y Vitiport.<\/p>\n

Roberto \u00c1lvarez, Customer Engagement and Marketing Excellence Mediterranean Head de Bayer Crop Science, ha destacado que \u201cencuentros como este son vitales para nosotros, porque creemos firmemente que no hay innovaci\u00f3n sin colaboraci\u00f3n. El LifeHub de Bayer es una plataforma ideal para, en este caso, conocer m\u00e1s sobre nuevas startups del sector y sus propuestas para solucionar los retos actuales de la agricultura.\u201d
\nPor su parte, Sumeja Ouyeder, Marketing Western Mediterranean Head de Bayer Crop Science, enfatiz\u00f3 la inspiraci\u00f3n que surgi\u00f3 al \u00abpresenciar la pasi\u00f3n y el talento con los que estas innovadoras startups presentaron sus propuestas, todas ellas orientadas a poner al agricultor en el centro de la soluci\u00f3n. Estas innovaciones y tecnolog\u00edas comparten un objetivo com\u00fan: facilitar la toma de decisiones y mejorar la eficiencia de las operaciones agr\u00edcolas, promoviendo al mismo tiempo una producci\u00f3n m\u00e1s sostenible y eficiente. Esto ejemplifica los principios de la agricultura regenerativa: producir m\u00e1s con menos, al tiempo que se trabaja en la restauraci\u00f3n del entorno agr\u00edcola.\u00bb
\nEl encuentro ha finalizado con un Reverse Pitch, durante el cual los representantes de Bayer Crop Science han presentado sus soluciones m\u00e1s punteras con las que ayudar y acompa\u00f1ar al agricultor en toda la cadena de valor, como la herramienta FieldView\u00ae, que permite aumentar la productividad gracias al an\u00e1lisis de datos y la agricultura de precisi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Los premiados han sido Farm Air, capaz de detectar de manera temprana el estr\u00e9s de la planta, y C-Crop LTD, que mide densidad, tama\u00f1o y n\u00famero de uvas<\/p>\n","protected":false},"author":10,"featured_media":19949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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