{"id":3784,"date":"2020-07-02T08:00:24","date_gmt":"2020-07-02T13:00:24","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=3784"},"modified":"2020-07-01T18:10:01","modified_gmt":"2020-07-01T23:10:01","slug":"industria-automotriz-online-tras-el-cierre-de-agencias-se-duplico-su-participacion-como-canal-comercial","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/industria-automotriz-online-tras-el-cierre-de-agencias-se-duplico-su-participacion-como-canal-comercial\/","title":{"rendered":"Industria automotriz online: tras el cierre de agencias se duplic\u00f3 su participaci\u00f3n como canal comercial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3784\" class=\"elementor elementor-3784\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34790444 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34790444\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b7d118\" data-id=\"7b7d118\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4798fc29 elementor-widget elementor-widget-shortcode\" data-id=\"4798fc29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae1b211 elementor-widget elementor-widget-image\" data-id=\"5ae1b211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/elementor\/thumbs\/nueva-portada-enero-16-qff40e8r8a665olx95mlbe6vg22zm53utbbsgbj6bc.jpg\" title=\"nueva-portada-enero-16\" alt=\"nueva-portada-enero-16\" loading=\"lazy\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/elementor\/thumbs\/nueva-portada-enero-16-qff40e8r8a665olx95mlbe6vg22zm53utbbsgbj6bc.jpg\" title=\"nueva-portada-enero-16\" alt=\"nueva-portada-enero-16\" loading=\"lazy\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9128ac6 elementor-widget elementor-widget-shortcode\" data-id=\"9128ac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-256abc32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"256abc32\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1eaf1236\" data-id=\"1eaf1236\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44b6366e elementor-widget elementor-widget-shortcode\" data-id=\"44b6366e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">Fecha: <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6dac892b\" data-id=\"6dac892b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b738bb0 elementor-widget elementor-widget-shortcode\" data-id=\"2b738bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">Periodista: <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6c67e49e\" data-id=\"6c67e49e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64aa086d elementor-widget elementor-widget-shortcode\" data-id=\"64aa086d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">Fuente: <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f238b36 elementor-widget elementor-widget-text-editor\" data-id=\"1f238b36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0.0001pt;font-size: medium;font-family: Cambria;font-style: normal;letter-spacing: normal;line-height: 23.25pt\"><b><span style=\"font-family: Montserrat\">Industria automotriz online: el coronavirus acelera la participaci\u00f3n del eCommerce en el sector&nbsp;<\/span><\/b><\/p><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0.0001pt;font-size: medium;font-family: Cambria;font-style: normal;letter-spacing: normal\"><span style=\"font-family: Helvetica\">Como sucedi\u00f3 en casi todos los rubros, las automotrices tambi\u00e9n encontraron en el&nbsp;<a href=\"https:\/\/marketing4ecommerce.mx\/2020-epoca-apps-de-compras-en-mexico\/\"><b><span>eCommerce<\/span><\/b><\/a>&nbsp;la oportunidad de paliar la crisis. Entre abril y mayo,&nbsp;<b>se vendieron alrededor de 76.931 autom\u00f3viles en M\u00e9xico<\/b>, de los cuales&nbsp;<b>el 15% fueron comercializados en el canal online<\/b>, lo que significa el mecanismo dobl\u00f3 su participaci\u00f3n en el comercio de unidades, con respecto al mismo periodo del 2019.<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0.0001pt;font-size: medium;font-family: Cambria;font-style: normal;letter-spacing: normal\"><span style=\"font-family: Helvetica\">Aunque en realidad la cifra de autos vendidos representa una ca\u00edda de 61.7% en comparaci\u00f3n con lo reportado en abril y mayo del a\u00f1o pasado,<b>&nbsp;s\u00ed ha logrado duplicar las ventas estimadas por la Asociaci\u00f3n Mexicana de Distribuidores de Automotores&nbsp;<a href=\"https:\/\/www.amda.mx\/\"><span>(AMDA)<\/span><\/a>&nbsp;tras el cierre de las agencias distribuidoras f\u00edsicas.&nbsp;<\/b><\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0.0001pt;font-size: medium;font-family: Cambria;font-style: normal;letter-spacing: normal\"><span style=\"font-family: Helvetica\">La relevancia de la venta por Internet en el contexto actual se hace m\u00e1s evidente en las compa\u00f1\u00edas que ya hab\u00edan adoptado este m\u00e9todo, como lo hizo la popular marca&nbsp;<a href=\"https:\/\/www.toyota.mx\/\"><b><span>Toyota<\/span><\/b><\/a>&nbsp;que, s\u00f3lo en mayo,&nbsp;<b>vendi\u00f3 todos su autom\u00f3viles de manera online<\/b>. Los avances son m\u00e1s lentos para firmas como&nbsp;<a href=\"https:\/\/www.peugeot.com.mx\/\"><b><span>Peugeot<\/span><\/b><\/a>&nbsp;y Jaguar\/<a href=\"https:\/\/www.landrover.com.mx\/\"><b><span>Land Rover<\/span><\/b><\/a>&nbsp;que apenas lanzaron sus propias plataformas.<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0.0001pt;font-size: medium;font-family: Cambria;font-style: normal;letter-spacing: normal\"><span style=\"font-family: Helvetica\">El hecho da&nbsp;<b>un importante impulso al comercio electr\u00f3nico mexicano<\/b>&nbsp;y su oportunidad de tener una participaci\u00f3n m\u00e1s activa en la futura econom\u00eda, pues a finales del a\u00f1o pasado apenas representaba&nbsp;<b>entre 5% y 7% del volumen total de ventas en el sector automovil\u00edstico<\/b>, y ahora se hace con&nbsp;<b>el 10 y 15% de participaci\u00f3n<\/b>.<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0.0001pt;font-size: medium;font-family: Cambria;font-style: normal;letter-spacing: normal\"><span style=\"font-family: Helvetica\">Sin embargo, especialistas y distribuidores no descartan que&nbsp;<b>para algunas marcas llegue a representar el 20% de sus ventas en los pr\u00f3ximos meses<\/b>, \u201c<i>dependiendo de la concesionaria y su ubicaci\u00f3n, porque hay diferente penetraci\u00f3n de servicios de internet en cada estado, no es lo mismo la Ciudad de M\u00e9xico al estado de Colima\u201d<\/i>, coment\u00f3 Iliana Vetrano, directora de la divisi\u00f3n Motors de Mercado Libre en M\u00e9xico.<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0.0001pt;font-size: medium;font-family: Cambria;font-style: normal;letter-spacing: normal;line-height: 23.25pt\"><b><span style=\"font-family: Montserrat\">Nuevo despunte en la adopci\u00f3n del eCommerce&nbsp;<\/span><\/b><\/p><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0.0001pt;font-size: medium;font-family: Cambria;font-style: normal;letter-spacing: normal\"><span style=\"font-family: Helvetica\">La aparici\u00f3n del virus desat\u00f3 una reacci\u00f3n en cadena con respecto a c\u00f3mo las marcas perciben al&nbsp;<a href=\"https:\/\/marketing4ecommerce.mx\/plataforma-de-comercio-electronico\/\"><b><span>eCommerce<\/span><\/b><\/a>, como aconteci\u00f3 en la mayor\u00eda de los sectores comerciales,&nbsp;<b>las automotrices desacreditaban a las herramientas online entre sus procesos de comercializaci\u00f3n<\/b>, pero tras estallar la crisis sanitaria aceleraron la adopci\u00f3n del m\u00e9todo y comenzaron a lucrarse de su actual relevancia.<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0.0001pt;font-size: medium;font-family: Cambria;font-style: normal;letter-spacing: normal\"><span style=\"font-family: Helvetica\">Un estudio sobre la satisfacci\u00f3n del cliente en 2020 de J.D Power M\u00e9xico revel\u00f3 que, antes de la pandemia,<b>&nbsp;el 87% de los usuarios que adquirieron veh\u00edculos nuevos utiliz\u00f3 el canal online en el proceso de compra<\/b>, lo que significa que la idea de una industria automotriz online ya eran bastante importante pero, sin duda, un aspecto muy desatendido.<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0.0001pt;font-size: medium;font-family: Cambria;font-style: normal;letter-spacing: normal\"><span style=\"font-family: Helvetica\">Erika De Witt, gerente de mercadotecnia de Jaguar\/Land Rover explic\u00f3 que, aunque el virus los tom\u00f3 por sorpresa,&nbsp; la compa\u00f1\u00eda logr\u00f3 lanzar satisfactoriamente su plataforma,<b>&nbsp;siendo M\u00e9xico el tercer pa\u00eds en probarla<\/b>.<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0.0001pt;font-size: medium;font-family: Cambria;font-style: normal;letter-spacing: normal\"><span style=\"font-family: Helvetica\">Adem\u00e1s, ya se habla de pruebas de manejo a domicilio y de liberar gratuitamente a los distribuidores de autos<b>&nbsp;en M\u00e9xico en la plataforma FLEX MX<\/b>, la cual los ayudar\u00e1 a vender por Internet y se lograr\u00e1 con la alianza entre la firma analista&nbsp;<a href=\"https:\/\/www.jato.com\/mexico\/\"><b><span>Jato Dynamics<\/span><\/b><\/a>&nbsp;con la AMDA.<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0.0001pt;font-size: medium;font-family: Cambria;font-style: normal;letter-spacing: normal\"><span style=\"font-family: Helvetica\">\u201c<i>En un panorama tan negativo y con agencias cerradas, tenemos que llegar a las personas que s\u00ed tienen la posibilidad econ\u00f3mica para hacer frente a la compra de un auto y que en todo caso tenemos que facilitar un proceso de atenci\u00f3n, de brindar informaci\u00f3n puntual y que el consumidor pueda elegir<\/i>\u201d, coment\u00f3 Guillermo Rosales, director general adjunto de AMDA.<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0.0001pt;font-size: medium;font-family: Cambria;font-style: normal;letter-spacing: normal;line-height: 23.25pt\"><b><span style=\"font-family: Montserrat\">Se inicia la transformaci\u00f3n&nbsp;automotriz<\/span><\/b><\/p><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0.0001pt;font-size: medium;font-family: Cambria;font-style: normal;letter-spacing: normal\"><span style=\"font-family: Helvetica\">Que las agencias automovilistas comiencen a priorizar las herramientas digitales no s\u00f3lo modifica la comercializaci\u00f3n de autos, tambi\u00e9n&nbsp;<b>representa el primer avance en la transformaci\u00f3n de la industria automotriz<\/b>, que si bien no sustituir\u00e1 la importancia de las distribuidoras f\u00edsicas,&nbsp;<b>reducir\u00e1 el inter\u00e9s de tener estos puntos.&nbsp;<\/b><\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0.0001pt;font-size: medium;font-family: Cambria;font-style: normal;letter-spacing: normal\"><i><span style=\"font-family: Helvetica\">\u201cLuego de esta situaci\u00f3n (la pandemia), muchas personas se sentir\u00e1n m\u00e1s c\u00f3modas comprando un auto por m\u00e9todos digitales y las nuevas generaciones tienden a ser m\u00e1s proclives a usar tecnolog\u00eda. La tendencia es que habr\u00e1 una reducci\u00f3n de visitas en el piso de ventas, por lo cual existe la posibilidad de que un cliente quiera ver tres marcas distintas en un mismo espacio, porque se est\u00e1 acabando la conven<\/span><\/i><span style=\"font-family: Helvetica\">iencia o el orgullo de cada marca de tener su propio espacio f\u00edsico\u201d, explic\u00f3 Lucien Pinto, director de marketing y ventas de&nbsp;<\/span><span><a href=\"https:\/\/www.ford.mx\/\"><b><span style=\"font-family: Helvetica\">Ford M\u00e9xico<\/span><\/b><\/a><\/span><span style=\"font-family: Helvetica\">.<\/span><span><\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0.0001pt;font-size: medium;font-family: Cambria;font-style: normal;letter-spacing: normal\"><span style=\"font-family: Helvetica\">&nbsp;<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0.0001pt;font-size: medium;font-family: Cambria;font-style: normal;letter-spacing: normal\"><span style=\"font-family: Helvetica\">&nbsp;<\/span><\/p><p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0.0001pt;font-size: medium;font-family: Cambria;font-style: normal;letter-spacing: normal\"><span lang=\"ES-TRAD\">&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-63a77362\" data-id=\"63a77362\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21618d87 elementor-widget elementor-widget-heading\" data-id=\"21618d87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">noticias automotriz<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-204b4aa5 elementor-grid-eael-col-1 elementor-grid-tablet-eael-col-2 elementor-grid-mobile-eael-col-1 elementor-widget elementor-widget-eael-post-grid\" data-id=\"204b4aa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;eael_post_grid_columns&quot;:&quot;eael-col-1&quot;,&quot;eael_post_grid_columns_tablet&quot;:&quot;eael-col-2&quot;,&quot;eael_post_grid_columns_mobile&quot;:&quot;eael-col-1&quot;}\" data-widget_type=\"eael-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"eael-post-grid-204b4aa5\" class=\"eael-post-grid-container\">\n            <div class=\"eael-post-grid eael-post-appender eael-post-appender-204b4aa5 eael-post-grid-style-one\" data-layout-mode=\"masonry\"><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-21389 category-post-automotriz\" data-id=\"21389\">\n        <div 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href=\"https:\/\/backup.primeaction.com\/sp\/chirey-desvela-su-compromiso-con-la-innovacion-ecologica-en-su-conferencia-internacional-2023\/\" class=\"eael-post-elements-readmore-btn\">Lea Mas<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-20263 category-post-automotriz\" data-id=\"20263\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/backup.primeaction.com\/sp\/google-defendera-a-usuarios-de-ia-generativa-ante-demandas-por-violar-los-derechos-de-autor\/\" title=\"Google defender\u00e1 a usuarios de IA generativa ante demandas por violar los derechos de autor\">Google defender\u00e1 a usuarios de IA generativa ante demandas por violar los derechos de autor<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Google dijo el jueves que defender\u00e1 a los usuarios de...<\/p><a href=\"https:\/\/backup.primeaction.com\/sp\/google-defendera-a-usuarios-de-ia-generativa-ante-demandas-por-violar-los-derechos-de-autor\/\" class=\"eael-post-elements-readmore-btn\">Lea Mas<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-20255 category-post-automotriz\" data-id=\"20255\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/backup.primeaction.com\/sp\/el-mg-zs-ev-en-mexico-un-pequeno-suv-electrico\/\" title=\"El MG ZS EV en M\u00e9xico: un peque\u00f1o SUV el\u00e9ctrico\">El MG ZS EV en M\u00e9xico: un peque\u00f1o SUV el\u00e9ctrico<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>En pocos a\u00f1os, MG ha logrado convertirse en una de...<\/p><a href=\"https:\/\/backup.primeaction.com\/sp\/el-mg-zs-ev-en-mexico-un-pequeno-suv-electrico\/\" class=\"eael-post-elements-readmore-btn\">Lea Mas<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-20241 category-post-automotriz\" data-id=\"20241\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/backup.primeaction.com\/sp\/mg-tendra-un-2024-movido-en-mexico-confirman-estos-6-lanzamientos\/\" title=\"MG tendr\u00e1 un 2024 movido en M\u00e9xico: confirman estos 6 lanzamientos\">MG tendr\u00e1 un 2024 movido en M\u00e9xico: confirman estos 6 lanzamientos<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>MG se est\u00e1 tomando su proyecto de M\u00e9xico muy en...<\/p><a href=\"https:\/\/backup.primeaction.com\/sp\/mg-tendra-un-2024-movido-en-mexico-confirman-estos-6-lanzamientos\/\" class=\"eael-post-elements-readmore-btn\">Lea Mas<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><\/div>\n            <div class=\"clearfix\"><\/div>\n        <\/div>            <div class=\"eael-load-more-button-wrap\">\n                <button class=\"eael-load-more-button\" id=\"eael-load-more-btn-204b4aa5\" data-widget-id=\"204b4aa5\" data-widget=\"204b4aa5\" data-page-id=\"3784\" data-template=\"{&quot;dir&quot;:&quot;lite&quot;,&quot;file_name&quot;:&quot;one.php&quot;,&quot;name&quot;:&quot;Post-Grid&quot;}\" data-class=\"Essential_Addons_Elementor\\Elements\\Post_Grid\" data-layout=\"masonry\" data-page=\"1\" data-args=\"orderby=date&amp;order=desc&amp;ignore_sticky_posts=1&amp;post_status=publish&amp;posts_per_page=5&amp;offset=1&amp;post_type=post&amp;tax_query%5B0%5D%5Btaxonomy%5D=category&amp;tax_query%5B0%5D%5Bfield%5D=term_id&amp;tax_query%5B0%5D%5Bterms%5D%5B0%5D=8&amp;tax_query%5Brelation%5D=AND\" data-max-page=\"311\">\n                    <span class=\"eael-btn-loader button__loader\"><\/span>\n                    <span class=\"eael_load_more_text\">Mas Noticias<\/span>\n                <\/button>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e14497b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e14497b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10548c59\" data-id=\"10548c59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64255cc5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"64255cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-490e9cfb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"490e9cfb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46bdefe6\" data-id=\"46bdefe6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40d71c7f elementor-widget elementor-widget-heading\" data-id=\"40d71c7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Noticias del Mercado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fba588 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fba588\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7063c8da\" data-id=\"7063c8da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a0823b7 elementor-grid-eael-col-4 elementor-grid-tablet-eael-col-2 elementor-grid-mobile-eael-col-1 elementor-widget elementor-widget-eael-post-grid\" data-id=\"7a0823b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;eael_post_grid_columns&quot;:&quot;eael-col-4&quot;,&quot;eael_post_grid_columns_tablet&quot;:&quot;eael-col-2&quot;,&quot;eael_post_grid_columns_mobile&quot;:&quot;eael-col-1&quot;}\" data-widget_type=\"eael-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"eael-post-grid-7a0823b7\" class=\"eael-post-grid-container\">\n            <div class=\"eael-post-grid eael-post-appender eael-post-appender-7a0823b7 eael-post-grid-style-one\" data-layout-mode=\"masonry\"><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-21399 category-post-minorista\" data-id=\"21399\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/backup.primeaction.com\/sp\/podria-mexico-alcanzar-un-crecimiento-de-hasta-3-5-en-2023-hacienda\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                <img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.eleconomista.com.mx\/__export\/1689905741135\/sites\/eleconomista\/img\/2023\/07\/20\/gente_03_rs.jpg_390997036.jpg\" class=\"attachment-medium size-medium wp-image-21401 lazyload\" alt=\"Podr\u00eda M\u00e9xico alcanzar un crecimiento de hasta 3.5% en 2023: Hacienda\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.eleconomista.com.mx\/__export\/1689905741135\/sites\/eleconomista\/img\/2023\/07\/20\/gente_03_rs.jpg_390997036.jpg\" class=\"attachment-medium size-medium wp-image-21401\" alt=\"Podr\u00eda M\u00e9xico alcanzar un crecimiento de hasta 3.5% en 2023: Hacienda\" \/><\/noscript>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/backup.primeaction.com\/sp\/podria-mexico-alcanzar-un-crecimiento-de-hasta-3-5-en-2023-hacienda\/\" title=\"Podr\u00eda M\u00e9xico alcanzar un crecimiento de hasta 3.5% en 2023: Hacienda\">Podr\u00eda M\u00e9xico alcanzar un crecimiento de hasta 3.5% en 2023: Hacienda<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Este a\u00f1o se podr\u00eda alcanzar un crecimiento de hasta 3.5%...<\/p><a href=\"https:\/\/backup.primeaction.com\/sp\/podria-mexico-alcanzar-un-crecimiento-de-hasta-3-5-en-2023-hacienda\/\" class=\"eael-post-elements-readmore-btn\">Lea Mas<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-21394 category-post-agronegocios\" data-id=\"21394\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/backup.primeaction.com\/sp\/adm-invierte-33-millones-de-dolares-en-jalisco-para-aumentar-produccion-de-alimento-para-mascotas\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                <img decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.eleconomista.com.mx\/__export\/1689958729826\/sites\/eleconomista\/img\/2021\/01\/04\/perros_shutterstock_1795754998.jpg_1015297232.jpg\" class=\"attachment-medium size-medium wp-image-21396 lazyload\" alt=\"ADM invierte 33 millones de d\u00f3lares en Jalisco para aumentar producci\u00f3n de alimento para mascotas\" \/><noscript><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.eleconomista.com.mx\/__export\/1689958729826\/sites\/eleconomista\/img\/2021\/01\/04\/perros_shutterstock_1795754998.jpg_1015297232.jpg\" class=\"attachment-medium size-medium wp-image-21396\" alt=\"ADM invierte 33 millones de d\u00f3lares en Jalisco para aumentar producci\u00f3n de alimento para mascotas\" \/><\/noscript>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/backup.primeaction.com\/sp\/adm-invierte-33-millones-de-dolares-en-jalisco-para-aumentar-produccion-de-alimento-para-mascotas\/\" title=\"ADM invierte 33 millones de d\u00f3lares en Jalisco para aumentar producci\u00f3n de alimento para mascotas\">ADM invierte 33 millones de d\u00f3lares en Jalisco para aumentar producci\u00f3n de alimento para mascotas<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>La compa\u00f1\u00eda estadounidense prev\u00e9 que el consumo de alimento para...<\/p><a href=\"https:\/\/backup.primeaction.com\/sp\/adm-invierte-33-millones-de-dolares-en-jalisco-para-aumentar-produccion-de-alimento-para-mascotas\/\" class=\"eael-post-elements-readmore-btn\">Lea Mas<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-20266 category-post-minorista\" data-id=\"20266\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/backup.primeaction.com\/sp\/economia-retoma-fuerza-en-agosto-y-crece-0-4\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                <img decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.eleconomista.com.mx\/__export\/1667359613987\/sites\/eleconomista\/img\/2022\/11\/01\/cdmx_shutterstock_710781031.jpg_185051853.jpg\" class=\"attachment-medium size-medium wp-image-20268 lazyload\" alt=\"Econom\u00eda retoma fuerza en agosto y crece 0.4%\" \/><noscript><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.eleconomista.com.mx\/__export\/1667359613987\/sites\/eleconomista\/img\/2022\/11\/01\/cdmx_shutterstock_710781031.jpg_185051853.jpg\" class=\"attachment-medium size-medium wp-image-20268\" alt=\"Econom\u00eda retoma fuerza en agosto y crece 0.4%\" \/><\/noscript>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/backup.primeaction.com\/sp\/economia-retoma-fuerza-en-agosto-y-crece-0-4\/\" title=\"Econom\u00eda retoma fuerza en agosto y crece 0.4%\">Econom\u00eda retoma fuerza en agosto y crece 0.4%<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>n el octavo mes del a\u00f1o, el Indicador Global de...<\/p><a href=\"https:\/\/backup.primeaction.com\/sp\/economia-retoma-fuerza-en-agosto-y-crece-0-4\/\" class=\"eael-post-elements-readmore-btn\">Lea Mas<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-20258 category-post-agronegocios\" data-id=\"20258\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/backup.primeaction.com\/sp\/renace-el-cultivo-de-cempasuchil-en-xochimilco\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.eleconomista.com.mx\/__export\/1697767187986\/sites\/eleconomista\/img\/2023\/10\/19\/cempasuchil_flor_ceremonia_xochimilco_eric_lugo_6.png_554688468.png\" class=\"attachment-medium size-medium wp-image-20260 lazyload\" alt=\"Renace el cultivo de cempas\u00fachil en Xochimilco\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.eleconomista.com.mx\/__export\/1697767187986\/sites\/eleconomista\/img\/2023\/10\/19\/cempasuchil_flor_ceremonia_xochimilco_eric_lugo_6.png_554688468.png\" class=\"attachment-medium size-medium wp-image-20260\" alt=\"Renace el cultivo de cempas\u00fachil en Xochimilco\" \/><\/noscript>\n            <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/backup.primeaction.com\/sp\/renace-el-cultivo-de-cempasuchil-en-xochimilco\/\" title=\"Renace el cultivo de cempas\u00fachil en Xochimilco\">Renace el cultivo de cempas\u00fachil en Xochimilco<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>La tradici\u00f3n del D\u00eda de Muertos cobra vida con la...<\/p><a href=\"https:\/\/backup.primeaction.com\/sp\/renace-el-cultivo-de-cempasuchil-en-xochimilco\/\" class=\"eael-post-elements-readmore-btn\">Lea Mas<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><\/div>\n            <div class=\"clearfix\"><\/div>\n        <\/div>            <div class=\"eael-load-more-button-wrap\">\n                <button class=\"eael-load-more-button\" id=\"eael-load-more-btn-7a0823b7\" data-widget-id=\"7a0823b7\" data-widget=\"7a0823b7\" data-page-id=\"3784\" data-template=\"{&quot;dir&quot;:&quot;lite&quot;,&quot;file_name&quot;:&quot;one.php&quot;,&quot;name&quot;:&quot;Post-Grid&quot;}\" data-class=\"Essential_Addons_Elementor\\Elements\\Post_Grid\" data-layout=\"masonry\" data-page=\"1\" data-args=\"orderby=date&amp;order=desc&amp;ignore_sticky_posts=1&amp;post_status=publish&amp;posts_per_page=4&amp;offset=0&amp;post_type=post&amp;tax_query%5B0%5D%5Btaxonomy%5D=category&amp;tax_query%5B0%5D%5Bfield%5D=term_id&amp;tax_query%5B0%5D%5Bterms%5D%5B0%5D=6&amp;tax_query%5B0%5D%5Bterms%5D%5B1%5D=9&amp;tax_query%5B0%5D%5Bterms%5D%5B2%5D=10&amp;tax_query%5Brelation%5D=AND\" data-max-page=\"557\">\n                    <span class=\"eael-btn-loader button__loader\"><\/span>\n                    <span class=\"eael_load_more_text\">Mas Noticias<\/span>\n                <\/button>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El sector automotriz parec\u00eda ser la menos compatible con las alternativas digitales, sin embargo, las restricciones impuestas por la llegada del Covid \u2013 19 obligaron a que el rubro encontrase la forma de participar en este mercado, en consecuencia, aceleraron sus estrategias de ventas digitales y afinaron sus herramientas de eCommerce, \u00bfel resultado? un redoble en el n\u00famero de ventas de autom\u00f3viles estimado para este a\u00f1o, modificando la percepci\u00f3n que se ten\u00eda sobre la industria automotriz online.<\/p>\n","protected":false},"author":10,"featured_media":3786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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