{"id":8175,"date":"2021-01-13T12:00:38","date_gmt":"2021-01-13T18:00:38","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=8175"},"modified":"2021-01-09T23:49:37","modified_gmt":"2021-01-10T05:49:37","slug":"general-motors-estrena-logotipo-acorde-con-el-nuevo-camino-que-esta-tomando","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/general-motors-estrena-logotipo-acorde-con-el-nuevo-camino-que-esta-tomando\/","title":{"rendered":"General Motors estrena logotipo, acorde con el nuevo camino que est\u00e1 tomando"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/i.blogs.es\/b618c5\/nuev-logo-gm\/1366_2000.jpg\" width=\"1366\" height=\"749\" class=\"alignnone size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/i.blogs.es\/b618c5\/nuev-logo-gm\/1366_2000.jpg\" width=\"1366\" height=\"749\" class=\"alignnone size-medium\" \/><\/noscript><\/p>\n<p>Estamos viviendo una etapa de transici\u00f3n dentro de la industria automotriz que no se hab\u00eda visto nunca antes y por ello la mayor\u00eda de los fabricantes han tomado la decisi\u00f3n de modernizar no solo su flotilla de modelos, sino tambi\u00e9n sus logotipos, a fin de lucir m\u00e1s acorde con el mercado actual y ahora ha tocado el turno de General Motors para presentarnos su nuevo logotipo.<\/p>\n<p>El fabricante norteamericano de autom\u00f3viles se est\u00e1 preparando para un futuro completamente electrificado y por ello ha decidido unir su grupo dentro de un nuevo logotipo que retoma sus l\u00edneas ic\u00f3nicas y las recoge en una nueva imagen m\u00e1s amigable que contempla al futuro.<\/p>\n<p>El nuevo logotipo deja atr\u00e1s las letras may\u00fasculas del estilo anterior para insertar las siglas \u201cgm\u201d (as\u00ed, en min\u00fasculas) dentro de un fondo blanco con contorno cuadrado de bordes redondeados en azul claro, mismo tono que podemos ver en las letras con un ligero gradiente de color.<\/p>\n<p>El cambio, seg\u00fan la marca, se debe a que ahora buscan evocar pensamientos de un futuro m\u00e1s limpio con el tono azul brillante que eligieron, al mismo tiempo que buscan crear un sentimiento de inclusi\u00f3n a todo el mundo al cambiar las letras a min\u00fasculas, aunque las cr\u00edticas por esta \u00faltima decisi\u00f3n no se han hecho esperar.<\/p>\n<p>Cabe destacar que el logotipo tambi\u00e9n incluye una nueva l\u00ednea horizontal del mismo tono azul bajo la letra M que busca asemejarse a un enchufe el\u00e9ctrico y que busca representar la transici\u00f3n hacia las tecnolog\u00edas de movilidad limpia que la marca quiere implementar en el futuro cercano.<\/p>\n<p>Como comentario al calce, esta es apenas la quinta vez en toda su historia que el consorcio norteamericano decide cambiar su ic\u00f3nico logo, y en esta ocasi\u00f3n han decidido que se utilizar\u00e1 de manera ininterrumpida al menos por todo este a\u00f1o 2021 y se vincular\u00e1 a una nueva campa\u00f1a de marketing llamada \u201ctodos adentro\u201d que busca sentar las bases para que los conductores adopten las tecnolog\u00edas de electrificaci\u00f3n y comiencen a alejarse de los motores de combusti\u00f3n interna.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estamos viviendo una etapa de transici\u00f3n dentro de la industria automotriz que no se hab\u00eda visto nunca antes y por ello la mayor\u00eda de los fabricantes han tomado la decisi\u00f3n de modernizar no solo su flotilla de modelos, sino tambi\u00e9n sus logotipos, a fin de lucir m\u00e1s acorde con el mercado actual y ahora ha [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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logotipo, acorde con el nuevo camino que est\u00e1 tomando","footnotes":""},"categories":[8],"tags":[],"class_list":["post-8175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-automotriz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>General Motors estrena logotipo, acorde con el nuevo camino que est\u00e1 tomando &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/general-motors-estrena-logotipo-acorde-con-el-nuevo-camino-que-esta-tomando\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General Motors estrena logotipo, acorde con el nuevo camino que est\u00e1 tomando 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