{"id":8244,"date":"2021-01-18T10:00:30","date_gmt":"2021-01-18T16:00:30","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=8244"},"modified":"2021-01-12T16:50:42","modified_gmt":"2021-01-12T22:50:42","slug":"la-pandemia-de-covid-19-detono-el-consumo-en-salud-digital-en-2020-segun-el-ces","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/la-pandemia-de-covid-19-detono-el-consumo-en-salud-digital-en-2020-segun-el-ces\/","title":{"rendered":"La pandemia de Covid-19 deton\u00f3 el consumo en salud digital en 2020, seg\u00fan el CES"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/ibero.mx\/sites\/default\/files\/prensaymultimedios\/coronavirus-4914026_1280.jpg\" width=\"1280\" height=\"720\" class=\"alignnone size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/ibero.mx\/sites\/default\/files\/prensaymultimedios\/coronavirus-4914026_1280.jpg\" width=\"1280\" height=\"720\" class=\"alignnone size-medium\" \/><\/noscript><\/p>\n<p>La tecnolog\u00eda de consumo orientada al sector salud vio un avance nunca antes visto durante el 2020, debido a la emergencia sanitaria provocada por la pandemia de Covid-19, de acuerdo con miembros del equipo de investigaci\u00f3n de la Consumer Technology Association, que organiza el CES 2021, la feria de tecnolog\u00edas de consumo m\u00e1s grande del planeta, la cual, por primera vez desde 1967, se lleva a cabo de forma completamente virtual.<\/p>\n<p>Al menos en Estados Unidos, durante 2020, las consultas m\u00e9dicas virtuales se multiplicaron por 10 en s\u00f3lo dos semanas, seg\u00fan el estudio \u201cMeet the Next Normal Consumer\u201d (Conoce al pr\u00f3ximo consumidor normal) realizado por la consultor\u00eda de mercado McKinsey. Adem\u00e1s, los dispositivos de monitoreo de salud conectados, como los relojes inteligentes, registraron ventas por 632 millones de d\u00f3lares en 2019, un crecimiento de 73% respecto del 2019. La CTA prev\u00e9 que para 2021, las ganancias por la venta de este tipo de dispositivos crezcan 34%, para alcanzar un total de 845 millones de d\u00f3lares.  <\/p>\n<p>\u201cEn los \u00faltimos a\u00f1os y m\u00e1s especialmente en el 2020, hemos visto que el universo de la salud digital se ha expandido de las tecnolog\u00edas que atienden a diferentes estilos de vida (como los relojes inteligentes) a otros servicios como el cuidado de pacientes y tambi\u00e9n la proveedur\u00eda de tecnolog\u00eda para eficientar los procesos en los centros de salud\u201d, dijo Lesley Rourbaugh, directora de Investigaci\u00f3n de la CTA durante la presentaci\u00f3n de las Tendencias Tecnol\u00f3gicas del CES 2021.<br \/>\nAdem\u00e1s los dispositivos inteligentes que se utilizan como prendas de vestir van m\u00e1s all\u00e1 de estos relojes inteligentes, seg\u00fan Rourbaugh, pues el lanzamiento de anillos y otro tipo de prendas que incluyen sensores tambi\u00e9n ser\u00e1 una tendencia a partir de 2021.<\/p>\n<p>A estas tecnolog\u00edas orientadas sobre todo al usuario final se han sumado otras que orientadas sobre todo a proveer servicios a los centros de salud.  Robots que ayudan en el proceso de TRIAGE en la unidad de urgencias de un hospital, as\u00ed como para realizar procesos de desinfecci\u00f3n mediante rayos ultravioleta; el uso de inteligencia artificial usada en el diagn\u00f3stico de enfermedades, lo mismo que de la realidad expandida, es decir el uso de las realidades virtual y aumentada tambi\u00e9n para el tratamiento de pacientes.<\/p>\n<p>\u201cLos hospitales no s\u00f3lo ven a los robots como una oportunidad para eficientar los procesos de TRIAGE sino para minimizar la carga de trabajo del personal de salud; as\u00ed como la exposici\u00f3n de este personal a fuentes de infecci\u00f3n\u201d, dijo la directiva de la CTA.<\/p>\n<p>Para Rick Kowalski, director de An\u00e1lisis de Industria e Inteligencia de Negocio de la CTA, la demanda de tecnolog\u00eda durante los primeros meses del 2021 ser\u00e1 similar a la de los \u00faltimos meses del 2020 y los dispositivos de salud inteligentes estar\u00e1n entre las tecnolog\u00edas que m\u00e1s activamente aumentar\u00e1n el consumo de este tipo de productos en este a\u00f1o que reci\u00e9n comienza.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los dispositivos de monitoreo de salud conectados, como los relojes inteligentes, registraron ventas por 632 millones de d\u00f3lares en 2019, un crecimiento de 73% respecto del 2019, seg\u00fan la Consumer Technology Association.<\/p>\n","protected":false},"author":10,"featured_media":8246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/ibero.mx\/sites\/default\/files\/prensaymultimedios\/coronavirus-4914026_1280.jpg","fifu_image_alt":"La pandemia de Covid-19 deton\u00f3 el consumo en salud digital en 2020, seg\u00fan el CES","footnotes":""},"categories":[9],"tags":[],"class_list":["post-8244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-servicios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La pandemia de Covid-19 deton\u00f3 el consumo en salud digital en 2020, seg\u00fan el CES &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/la-pandemia-de-covid-19-detono-el-consumo-en-salud-digital-en-2020-segun-el-ces\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La pandemia de Covid-19 deton\u00f3 el consumo en salud digital en 2020, seg\u00fan el CES &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"Los dispositivos de monitoreo de salud conectados, como los relojes inteligentes, registraron ventas por 632 millones de d\u00f3lares en 2019, un crecimiento de 73% respecto del 2019, seg\u00fan la Consumer Technology Association.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/backup.primeaction.com\/sp\/la-pandemia-de-covid-19-detono-el-consumo-en-salud-digital-en-2020-segun-el-ces\/\" \/>\n<meta property=\"og:site_name\" content=\"Prime Action Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-18T16:00:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ibero.mx\/sites\/default\/files\/prensaymultimedios\/coronavirus-4914026_1280.jpg\" \/>\n<meta name=\"author\" content=\"primeactionmx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/ibero.mx\/sites\/default\/files\/prensaymultimedios\/coronavirus-4914026_1280.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"primeactionmx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La pandemia de Covid-19 deton\u00f3 el consumo en salud digital en 2020, seg\u00fan el CES &#183; Prime Action Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/backup.primeaction.com\/sp\/la-pandemia-de-covid-19-detono-el-consumo-en-salud-digital-en-2020-segun-el-ces\/","og_locale":"es_ES","og_type":"article","og_title":"La pandemia de Covid-19 deton\u00f3 el consumo en salud digital en 2020, seg\u00fan el CES &#183; Prime Action Consulting","og_description":"Los dispositivos de monitoreo de salud conectados, como los relojes inteligentes, registraron ventas por 632 millones de d\u00f3lares en 2019, un crecimiento de 73% respecto del 2019, seg\u00fan la Consumer Technology Association.","og_url":"https:\/\/backup.primeaction.com\/sp\/la-pandemia-de-covid-19-detono-el-consumo-en-salud-digital-en-2020-segun-el-ces\/","og_site_name":"Prime Action Consulting","article_published_time":"2021-01-18T16:00:30+00:00","og_image":[{"url":"https:\/\/ibero.mx\/sites\/default\/files\/prensaymultimedios\/coronavirus-4914026_1280.jpg","type":"","width":"","height":""}],"author":"primeactionmx","twitter_card":"summary_large_image","twitter_image":"https:\/\/ibero.mx\/sites\/default\/files\/prensaymultimedios\/coronavirus-4914026_1280.jpg","twitter_misc":{"Escrito por":"primeactionmx","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/backup.primeaction.com\/sp\/la-pandemia-de-covid-19-detono-el-consumo-en-salud-digital-en-2020-segun-el-ces\/#article","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/la-pandemia-de-covid-19-detono-el-consumo-en-salud-digital-en-2020-segun-el-ces\/"},"author":{"name":"primeactionmx","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471"},"headline":"La pandemia de Covid-19 deton\u00f3 el consumo en salud digital en 2020, seg\u00fan el CES","datePublished":"2021-01-18T16:00:30+00:00","mainEntityOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/la-pandemia-de-covid-19-detono-el-consumo-en-salud-digital-en-2020-segun-el-ces\/"},"wordCount":514,"publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/la-pandemia-de-covid-19-detono-el-consumo-en-salud-digital-en-2020-segun-el-ces\/#primaryimage"},"thumbnailUrl":"https:\/\/ibero.mx\/sites\/default\/files\/prensaymultimedios\/coronavirus-4914026_1280.jpg","articleSection":["Post Servicios"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/backup.primeaction.com\/sp\/la-pandemia-de-covid-19-detono-el-consumo-en-salud-digital-en-2020-segun-el-ces\/","url":"https:\/\/backup.primeaction.com\/sp\/la-pandemia-de-covid-19-detono-el-consumo-en-salud-digital-en-2020-segun-el-ces\/","name":"La pandemia de Covid-19 deton\u00f3 el consumo en salud digital en 2020, seg\u00fan el CES &#183; Prime Action Consulting","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/la-pandemia-de-covid-19-detono-el-consumo-en-salud-digital-en-2020-segun-el-ces\/#primaryimage"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/la-pandemia-de-covid-19-detono-el-consumo-en-salud-digital-en-2020-segun-el-ces\/#primaryimage"},"thumbnailUrl":"https:\/\/ibero.mx\/sites\/default\/files\/prensaymultimedios\/coronavirus-4914026_1280.jpg","datePublished":"2021-01-18T16:00:30+00:00","breadcrumb":{"@id":"https:\/\/backup.primeaction.com\/sp\/la-pandemia-de-covid-19-detono-el-consumo-en-salud-digital-en-2020-segun-el-ces\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/backup.primeaction.com\/sp\/la-pandemia-de-covid-19-detono-el-consumo-en-salud-digital-en-2020-segun-el-ces\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/la-pandemia-de-covid-19-detono-el-consumo-en-salud-digital-en-2020-segun-el-ces\/#primaryimage","url":"https:\/\/ibero.mx\/sites\/default\/files\/prensaymultimedios\/coronavirus-4914026_1280.jpg","contentUrl":"https:\/\/ibero.mx\/sites\/default\/files\/prensaymultimedios\/coronavirus-4914026_1280.jpg","caption":"La pandemia de Covid-19 deton\u00f3 el consumo en salud digital en 2020, seg\u00fan el CES"},{"@type":"BreadcrumbList","@id":"https:\/\/backup.primeaction.com\/sp\/la-pandemia-de-covid-19-detono-el-consumo-en-salud-digital-en-2020-segun-el-ces\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/backup.primeaction.com\/sp\/"},{"@type":"ListItem","position":2,"name":"La pandemia de Covid-19 deton\u00f3 el consumo en salud digital en 2020, seg\u00fan el CES"}]},{"@type":"WebSite","@id":"https:\/\/backup.primeaction.com\/sp\/#website","url":"https:\/\/backup.primeaction.com\/sp\/","name":"Prime Action Consulting","description":"Consultoria Especializada em Canais","publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/backup.primeaction.com\/sp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/backup.primeaction.com\/sp\/#organization","name":"Prime Action Consulting","url":"https:\/\/backup.primeaction.com\/sp\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/","url":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","contentUrl":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","width":400,"height":185,"caption":"Prime Action Consulting"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471","name":"primeactionmx","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","caption":"primeactionmx"},"url":"https:\/\/backup.primeaction.com\/sp\/author\/primeactionmx\/"}]}},"_links":{"self":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/8244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/comments?post=8244"}],"version-history":[{"count":2,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/8244\/revisions"}],"predecessor-version":[{"id":8247,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/8244\/revisions\/8247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media\/8246"}],"wp:attachment":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media?parent=8244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/categories?post=8244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/tags?post=8244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}