{"id":8353,"date":"2021-01-26T12:00:31","date_gmt":"2021-01-26T18:00:31","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=8353"},"modified":"2021-01-21T19:18:48","modified_gmt":"2021-01-22T01:18:48","slug":"nissan-invierte-para-renovar-sus-plantas-en-mexico-pese-a-la-pandemia","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/nissan-invierte-para-renovar-sus-plantas-en-mexico-pese-a-la-pandemia\/","title":{"rendered":"Nissan invierte para renovar sus plantas en M\u00e9xico pese a la pandemia"},"content":{"rendered":"

La marca japonesa cerr\u00f3 2020 con un incremento en su participaci\u00f3n de mercado, con una oferta de producto renovada y con un plan de inversiones millonarias para modernizar sus tres plantas mexicanas, que desde el \u00faltimo trimestre de 2019 asciende a 642 millones de d\u00f3lares.<\/p>\n

Esta renovaci\u00f3n ocurre en un momento en el que los fabricantes de veh\u00edculos est\u00e1n reduciendo su capacidad instalada global a fin de volverse m\u00e1s eficientes y rentables. A mediados de 2020, el corporativo global de Nissan anunci\u00f3 el cierre de plantas en Espa\u00f1a e Indonesia, mientras que la semana pasada Ford anunci\u00f3 el cierre de tres plantas en Brasil.<\/p>\n

La filial mexicana ocupa una posici\u00f3n relevante dentro de la corporaci\u00f3n, tanto por el volumen de producci\u00f3n, como por el de ventas (la marca vende en M\u00e9xico el doble que en Canad\u00e1 y la mitad de lo que vende en toda Europa).<\/p>\n

Nissan se posicion\u00f3 como la marca m\u00e1s vendida en M\u00e9xico en medio de la crisis econ\u00f3mica de 2009, gracias a una estrategia que inclu\u00eda modelos de producci\u00f3n local, como el Tsuru y la pickup ‘Estaquita’, que eran asequibles, duraderos y con un bajo costo de mantenimiento. Una d\u00e9cada despu\u00e9s, el \u2018Hecho en M\u00e9xico\u2019 genera m\u00e1s del 90% de las ventas de Nissan en el pa\u00eds.<\/p>\n

\u201cGran parte de los modelos que producimos en nuestras plantas de Aguascalientes y Morelos se quedan en M\u00e9xico. Por ejemplo, el 80% de la producci\u00f3n de (la pickup) Frontier es para consumo local\u201d, dice Gerardo Fern\u00e1ndez, director senior de ventas de Nissan en M\u00e9xico. \u201cEl que nuestros modelos m\u00e1s vendidos se fabriquen en el pa\u00eds nos permite responder r\u00e1pidamente a las necesidades del mercado\u201d, a\u00f1ade.<\/p>\n

Pero en medio de un endurecimiento de las regulaciones locales sobre los elementos de seguridad m\u00ednimos que deben tener los veh\u00edculos y de una evoluci\u00f3n global de la marca hacia la electrificaci\u00f3n y la conducci\u00f3n aut\u00f3noma, Nissan anunci\u00f3 a mediados de 2019 la renovaci\u00f3n del 60% de su portafolio de veh\u00edculos en los siguientes dos a\u00f1os.<\/p>\n

Desde entonces, Nissan ha renovado los sedanes Altima, Maxima, adem\u00e1s de los modelos de manufactura local Sentra, Versa, Frontier, March y Kicks. Estos \u00faltimos cinco son los \u2018best sellers\u2019 de la marca, en tanto que generan 92% de las ventas de la marca en el mercado mexicano, seg\u00fan datos de Inegi.<\/p>\n

La inversi\u00f3n m\u00e1s reciente fue la anunciada esta semana por el fabricante, de 27.3 millones de d\u00f3lares, para ajustar una de sus plantas de Aguascalientes (A1), donde se produce el hatchback subcompacto March y el SUV Kicks.<\/p>\n

A finales de 2020, la compa\u00f1\u00eda tambi\u00e9n invirti\u00f3 93.3 millones en la planta de Morelos (CIVAC) para arrancar la producci\u00f3n de la nueva generaci\u00f3n de la pickup Frontier, cuyas versiones de trabajo se comercializan bajo la placa NP300.<\/p>\n

Meses antes, Nissan desembols\u00f3 244 millones de d\u00f3lares para arrancar la producci\u00f3n de la nueva generaci\u00f3n de su sed\u00e1n compacto Sentra en otra planta en Aguascalientes (A2). La mayor parte del dinero, el 74%, se destin\u00f3 al desarrollo y producci\u00f3n de la nueva generaci\u00f3n del motor, mientras que el 26% se destin\u00f3 al acondicionamiento de la l\u00ednea de producci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nissan ha destinado, desde el \u00faltimo trimestre de 2019, 642 mdd para modernizar sus tres plantas en un momento en el que las armadoras est\u00e1n reduciendo su capacidad global.<\/p>\n","protected":false},"author":10,"featured_media":8356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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