{"id":8599,"date":"2021-02-12T08:00:19","date_gmt":"2021-02-12T14:00:19","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=8599"},"modified":"2021-02-05T18:19:03","modified_gmt":"2021-02-06T00:19:03","slug":"harley-davidson-hardwire-cinco-anos-para-revolucionar-el-sector-de-las-motos-electricas","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/harley-davidson-hardwire-cinco-anos-para-revolucionar-el-sector-de-las-motos-electricas\/","title":{"rendered":"Harley-Davidson Hardwire: cinco a\u00f1os para revolucionar el sector de las motos el\u00e9ctricas"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.hibridosyelectricos.com\/media\/hibridos\/images\/2021\/02\/03\/2021020311470835095.jpg\" width=\"1200\" height=\"750\" class=\"alignnone size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.hibridosyelectricos.com\/media\/hibridos\/images\/2021\/02\/03\/2021020311470835095.jpg\" width=\"1200\" height=\"750\" class=\"alignnone size-medium\" \/><\/noscript><\/p>\n<p>Si muchas eras las voces que apuntaban a un abandono por parte de Harley-Davidson en el campo de las motocicletas el\u00e9ctricas recientemente, todo ello ha quedado completamente fuera de contexto dado el plan que acaba de hacer p\u00fablico la compa\u00f1\u00eda americana, al que han llamado Harley-Davidson Hardwire. Con \u00e9l la firma pretende solidificar su base para m\u00e1s tarde seguir formando sobre \u00e9sta una imagen de marca m\u00e1s fuerte.<\/p>\n<p>Se trata de un plan que mediante varios puntos fundamentales aborda el futuro de la compa\u00f1\u00eda, y que pretenden haber materializado en su totalidad para 2025. De entre todas las medidas anunciada por la firma, destaca uno sobre el resto: crear\u00e1n una divisi\u00f3n espec\u00edficas para motos el\u00e9ctricas. Ser\u00e1 una divisi\u00f3n que trabajar\u00e1 de manera ajena a la propia Harley-Davidson, ya que as\u00ed pretenden que evolucione tan r\u00e1pido como lo est\u00e1 haciendo el sector de la movilidad el\u00e9ctrica, aunque siempre con la supervisi\u00f3n de la propia empresa matriz.<\/p>\n<p>Ha aprovechado la firma tambi\u00e9n para dar a conocer los resultados globales de la compa\u00f1\u00eda durante todo el ejercicio anterior. Un a\u00f1o en el que a pesar de que la pandemia ha ayudado al sector de las motocicletas en general, y al de la movilidad el\u00e9ctrica en particular, Harley-Davidson ha visto c\u00f3mo con respecto a 2019 su facturaci\u00f3n ca\u00eda hasta un 40% de media en todos los pa\u00edses en los que desarrolla su actividad, lo que contrasta por lo anunciado por firmas como KTM o Husqvarna, a los que la pandemia les ha ayudado en lugar de lo opuesto. Es por ello por lo que este plan resulta tan vital, ya que han de centrarse en los nichos m\u00e1s productivos y con m\u00e1s perspectivas de futuro.<\/p>\n<p>La inversi\u00f3n tras Hardwire se habr\u00e1 saldado para 2025 con un desembolso por parte de la firma americana de entre 190 y 250 millones de d\u00f3lares, y entre los que destaca la apuesta por la firma en el sector de las motos el\u00e9ctricas. Tambi\u00e9n, de manera paralela, se centrar\u00e1n en sus modelos t\u00e9rmicos de gama alta m\u00e1s rentables, habiendo descatalogado ya los m\u00e1s accesibles con menores m\u00e1rgenes de ganancias.<\/p>\n<p>Ha explicado Jochen Jochen Zeitz, presidente y CEO de Harley Davidson, sobre el Harley-Davidson Hardwire: \u00abLa creaci\u00f3n de una divisi\u00f3n separada de motos el\u00e9ctricas permitir\u00e1 la total autonom\u00eda para el desarrollo de veh\u00edculos el\u00e9ctricos, liberando una unidad de negocio para que se comporte con la misma agilidad y velocidad que una nueva empresa tecnol\u00f3gica y, al mismo tiempo, aprovechando el apoyo, la experiencia y la supervisi\u00f3n de la organizaci\u00f3n en general, lo que permite la polinizaci\u00f3n cruzada con innovaci\u00f3n en el desarrollo de productos el\u00e9ctricos con los de combusti\u00f3n\u00bb.<\/p>\n<p>De momento la firma no ha dado a conocer ning\u00fan detalles m\u00e1s acerca de los futuros modelos de esta nueva divisi\u00f3n de motos el\u00e9ctricas, pero no deber\u00eda pasar demasiado tiempo hasta que pasen por nuestra portada los primeros efectos de este nuevo plan. De momento con la Harley-Davidson LiveWire la firma ha conseguido colocar en el mercado la motocicleta el\u00e9ctrica m\u00e1s vendida de Estados Unidos, y con ello pretende sentar el porvenir de la empresa en el sector de las motocicletas el\u00e9ctricas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La firma americana Harley-Davidson ha anunciado su plan \u00abHarley-Davidson Hardwire, en el que destaca el anuncio de la firma de lanzar una divisi\u00f3n independiente destinada a comercializar motocicletas el\u00e9ctricas.<\/p>\n","protected":false},"author":10,"featured_media":8601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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