{"id":8608,"date":"2021-02-12T10:00:17","date_gmt":"2021-02-12T16:00:17","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=8608"},"modified":"2021-02-05T19:43:44","modified_gmt":"2021-02-06T01:43:44","slug":"google-cambiara-politica-de-privacidad-para-usuarios-de-iphones-de-apple","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/google-cambiara-politica-de-privacidad-para-usuarios-de-iphones-de-apple\/","title":{"rendered":"Google cambiar\u00e1 pol\u00edtica de privacidad para usuarios de iPhones de Apple"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/assets.eleconomista.com.mx\/__export\/1565307524232\/sites\/eleconomista\/img\/2019\/08\/08\/iphone-apple-ciberseguridad-reuters.jpg_132249826.jpg\" width=\"1120\" height=\"588\" class=\"alignnone size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/assets.eleconomista.com.mx\/__export\/1565307524232\/sites\/eleconomista\/img\/2019\/08\/08\/iphone-apple-ciberseguridad-reuters.jpg_132249826.jpg\" width=\"1120\" height=\"588\" class=\"alignnone size-medium\" \/><\/noscript><\/p>\n<p>Las aplicaciones de Google para iPhone, como Maps y YouTube, dejar\u00e1n de usar una herramienta de Apple Inc que les permite personalizar anuncios, evitando una nueva advertencia de Apple que informa a los usuarios que se est\u00e1 rastreando su navegaci\u00f3n.<\/p>\n<p>El anuncio, realizado el mi\u00e9rcoles en una publicaci\u00f3n en un blog de la unidad de Alphabet Inc, se produce poco antes de que Apple comience a aplicar nuevas reglas de transparencia de seguimiento.<\/p>\n<p>Durante a\u00f1os, Apple ha proporcionado aplicaciones con un identificador \u00fanico, conocido como IDFA, para ayudarles a vincular al mismo usuario en m\u00faltiples programas. El c\u00f3digo puede ser esencial para determinar a qui\u00e9n mostrar un anuncio y hacer un seguimiento sobre si le motiv\u00f3 a realizar una compra.<\/p>\n<p>Sin embargo, Apple afirm\u00f3 que a principios de este a\u00f1o requerir\u00e1 que las aplicaciones muestren a los usuarios un mensaje emergente \u00fanico para obtener su consentimiento para acceder a su IDFA.<\/p>\n<p>A Facebook Inc y otros fabricantes de apps les preocupa que la advertencia pueda disuadir a los usuarios de optar por dejar acceso, reduciendo las ventas por anuncios.<\/p>\n<p>Como los usuarios de las aplicaciones de Google suelen tener las sesiones iniciadas, tiene una alternativa de seguimiento a IDFA y, como tal, su negocio publicitario principal probablemente no se ver\u00e1 afectado por los cambios de Apple.<\/p>\n<p>No obstante, advirti\u00f3 en su publicaci\u00f3n de blog que los editores y anunciantes que dependan de su software de publicidad m\u00f3vil experimentar\u00e1n resultados m\u00e1s d\u00e9biles sin acceso a IDFA. Asimismo, afirm\u00f3 que est\u00e1 desarrollando alternativas para los clientes, pero es posible que no est\u00e9n listas de inmediato.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aplicaciones como Google Maps y YouTube dejar\u00e1n de usar una herramienta de Apple que les permite personalizar anuncios, evitando una nueva advertencia de Apple que informa a los usuarios que se est\u00e1 rastreando su navegaci\u00f3n.<\/p>\n","protected":false},"author":10,"featured_media":8610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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