{"id":8685,"date":"2021-02-17T12:00:44","date_gmt":"2021-02-17T18:00:44","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=8685"},"modified":"2021-02-11T17:56:32","modified_gmt":"2021-02-11T23:56:32","slug":"la-nueva-division-de-motos-electricas-de-harley-davidson-dara-lugar-a-dos-motos-electrica-mas-asequibles","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/la-nueva-division-de-motos-electricas-de-harley-davidson-dara-lugar-a-dos-motos-electrica-mas-asequibles\/","title":{"rendered":"La nueva divisi\u00f3n de motos el\u00e9ctricas de Harley-Davidson dar\u00e1 lugar a dos motos el\u00e9ctrica m\u00e1s asequibles"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.hibridosyelectricos.com\/media\/hibridos\/images\/2021\/02\/11\/2021021114460135694.jpg\" width=\"1200\" height=\"750\" class=\"alignnone size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.hibridosyelectricos.com\/media\/hibridos\/images\/2021\/02\/11\/2021021114460135694.jpg\" width=\"1200\" height=\"750\" class=\"alignnone size-medium\" \/><\/noscript><\/p>\n<p>Tras un \u00faltimo ejercicio con acusadas p\u00e9rdidas, la ic\u00f3nica firma de motocicletas Harley-Davidson necesitaba de una impronta que pusiera planes a corto y medio plazo que situaran de nuevo a la compa\u00f1\u00eda en la senda de la productividad.<\/p>\n<p>En base a ello la semana pasada anunciaban su plan Hardwire, en el que llamaba la atenci\u00f3n sobremanera un punto por encima del resto de aspectos planteados por la compa\u00f1\u00eda americana. Y es que Harley-Davidson lanzar\u00e1 en un corto periodo de tiempo una nueva divisi\u00f3n de motos el\u00e9ctricas.<\/p>\n<p>A\u00fan es pronto para divagar en cuanto al futuro de esta divisi\u00f3n, ya que la firma no ha dado signos claros de en cuanto a c\u00f3mo pretende plantear esta divisi\u00f3n. Podr\u00eda hacerlo bajo el paraguas de la propia firma de Harley-Davidson pero como una divisi\u00f3n de modelos separada de las motocicletas t\u00edpicas de la marca, o tal vez, la materialicen como una marca independiente, de la misma manera que han hecho con las bicicletas el\u00e9ctricas de Serial 1 Cycle Company.<\/p>\n<p>Sea como fuera, lo que s\u00ed que est\u00e1 confirmado es que llegar\u00e1n nuevas motocicletas el\u00e9ctricas. Motos el\u00e9ctricas que ser\u00e1n (salvo sorpresa) m\u00e1s asequibles que la \u00fanica motocicleta de esta condici\u00f3n que ahora mismo oferta la firma americana. Y es que la Harley-Davidson Livewire cuesta en nuestro pa\u00eds la friolera cifra de 33.700 euros.<\/p>\n<p>La firma americana es conocida por sus modelos de alta cilindrada, ruidosas y ligadas a un estilo de vida lejano al del cliente que busca una moto el\u00e9ctrica. Aunque la firma haya conseguido que la Livewire se haya convertido en la moto el\u00e9ctrica m\u00e1s vendida de Estados Unidos, en el resto de mercados la moto el\u00e9ctrica de Harley brilla por su ausencia. Aunque, bien es cierto que la primera moto el\u00e9ctrica de Harley est\u00e1 dise\u00f1ada para servir como producto halo de la firma en esta primera etapa de electrificaci\u00f3n de la marca.<\/p>\n<p>En el porvenir de esta nueva firma, por tanto, se deber\u00e1 plantea una gama entera de nuevos productos con los que, incluso, podr\u00e1n llegar a un p\u00fablico que hasta ahora no valoraba la compra de una motocicleta de Harley-Davidson. En estos momentos se distingue principalmente entre dos tipos de compradores quienes se deciden a comprar un coche o una moto el\u00e9ctrica; los que lo hacen por tratarse de una herramienta de movilidad que no contamina durante su uso y los que lo hacen por estar a la \u00faltima en t\u00e9rminos de tecnolog\u00eda.<\/p>\n<p>Es por ello que se intuye en el horizonte una nueva estrategia con la que abordar a clientes de este tipo, ya que la imagen de la que goza Harley-Davidson ahora mismo es un repelente de este tipo de compradores.<\/p>\n<p>Los productos llamados a protagonizar esta nueva gama de motos el\u00e9ctricas, por tanto, se espera que sean los dos modelos que estaban antes planteados por la firma. Uno, seg\u00fan los t\u00e9rminos de la firma, de media potencia (para el carnet A1 \u00f3 A2, entendemos), y otro de baja potencia que se situar\u00e1 un escal\u00f3n por debajo del primer modelo. Es decir, se tratar\u00e1 de un ciclomotor si el modelo de potencia media es una motocicleta el\u00e9ctrica equivalente a 125 cent\u00edmetros c\u00fabicos, y por contra ser\u00e1 un modelo equivalente a esta cilindrada si el primer modelo es una motocicleta que se pueda llevar en Espa\u00f1a con el carnet A2.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el porvenir de la Harley-Davidson se empiezan a distinguir los primeros modelos de su nueva divisi\u00f3n para motos el\u00e9ctricas con un scooter y una motocicleta de potencia media que har\u00e1 que las ventas de la firma en Europa despeguen.<\/p>\n","protected":false},"author":10,"featured_media":8687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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