{"id":8731,"date":"2021-02-18T08:00:11","date_gmt":"2021-02-18T14:00:11","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=8731"},"modified":"2021-02-12T17:23:57","modified_gmt":"2021-02-12T23:23:57","slug":"toyota-por-fin-se-apunta-a-lo-100-electrico-lanzara-sus-dos-primeros-modelos-este-ano","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/toyota-por-fin-se-apunta-a-lo-100-electrico-lanzara-sus-dos-primeros-modelos-este-ano\/","title":{"rendered":"Toyota por fin se apunta a lo 100% el\u00e9ctrico: Lanzar\u00e1 sus dos primeros modelos este a\u00f1o"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/hips.hearstapps.com\/hmg-prod.s3.amazonaws.com\/images\/toyota-concepts-1613136987.jpg?crop=1xw:1xh;center,top&amp;resize=980:*\" width=\"980\" height=\"490\" class=\"alignnone size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/hips.hearstapps.com\/hmg-prod.s3.amazonaws.com\/images\/toyota-concepts-1613136987.jpg?crop=1xw:1xh;center,top&amp;resize=980:*\" width=\"980\" height=\"490\" class=\"alignnone size-medium\" \/><\/noscript><\/p>\n<p>All\u00e1 por 1997 Toyota comenz\u00f3 su gran aventura con los veh\u00edculos \u00abel\u00e9ctricos\u00bb lanzando el Prius, el primer veh\u00edculo h\u00edbrido de producci\u00f3n en serie que un\u00eda al motor gasolina tradicional uno el\u00e9ctrico que le permit\u00eda ser mucho m\u00e1s eficiente y ecol\u00f3gico que un coche de combusti\u00f3n tradicional. En el 2000 ese Prius se extendi\u00f3 por todo el mundo y durante las dos \u00faltimas d\u00e9cadas Toyota se ha mantenido fiel a su tecnolog\u00eda h\u00edbrida no enchufable (aunque en el \u00faltimo a\u00f1o s\u00ed ha ido lanzando PHEVs dentro de su gama), perfeccion\u00e1ndola a\u00f1o tras a\u00f1o, incluso cuando el resto de sus rivales, que llegaron mucho m\u00e1s tarde a la fiesta de la electrificaci\u00f3n, entraron directamente con modelos h\u00edbridos enchufables e incluso en los \u00faltimos a\u00f1os con 100% el\u00e9ctricos.<\/p>\n<p>De hecho la japonesa ha querido en los \u00faltimos a\u00f1os desmarcarse de nuevo del resto apostando por la pila de combustible y el hidr\u00f3geno con su modelo Mirai, en vez de ceder a la fiebre del veh\u00edculo 100% el\u00e9ctrico de bater\u00eda. Sin embargo en este 2021 algo ha cambiado, y por fin veremos a Toyota adentrarse en ese mundo, y adem\u00e1s lo har\u00e1 con no uno, sino dos veh\u00edculos el\u00e9ctricos (BEV).<\/p>\n<p>Aterrizaje inminente en EEUU \u00bfY despu\u00e9s?<br \/>\nSeg\u00fan se\u00f1alan varios medios, entre ellos nuestros compa\u00f1eros de Autoweek, estos nuevos modelos llegar\u00e1n antes de finales de a\u00f1o al mercado estadounidense, aunque con el enfoque global de los \u00faltimos modelos de Toyota y el ecosistema del mercado europeo no ser\u00eda de extra\u00f1ar que m\u00e1s pronto que tarde dichos modelos tambi\u00e9n aterricen en nuestro territorio.<\/p>\n<p>Aunque a\u00fan no se conocen los detalles espec\u00edficos de estos modelos seg\u00fan apunta Automotive News y la propia Autoweek, todo apunta a que estos dos el\u00e9ctricos ser\u00e1n un SUV compacto del tama\u00f1o de un RAV4 y un sed\u00e1n, a los que se sumar\u00e1 un h\u00edbrido enchufable. Desde hace tiempo se viene hablando de un el\u00e9ctrico tambi\u00e9n en Lexus, aunque no est\u00e1 claro si esto entra o no dentro de la estrategia anunciada por Toyota.<\/p>\n<p>En cualquier caso no hay que olvidar que la marca nipona y Subaru ya anunciaron en su d\u00eda el desarrollo de una nueva arquitectura para veh\u00edculos el\u00e9ctricos que incluye un SUV el\u00e9ctrico para el segmento C que ya est\u00e1 en marcha, y que seg\u00fan explic\u00f3 la propia Subaru llegar\u00e1 ya con su definitiva versi\u00f3n de producci\u00f3n al mercado en esta primera mitad de la d\u00e9cada 20. No parece claro que dicho proyecto est\u00e9 listo para este mismo a\u00f1o por lo que parece que estos pr\u00f3ximos lanzamientos vendr\u00e1n de otro lado.<\/p>\n<p>Sea como sea estos no ser\u00e1n los primeros modelos el\u00e9ctricos de la historia de Toyota. Ya en los 90 Toyota se atrevi\u00f3 a lanzar un Toyota RAV4 el\u00e9ctrico de bater\u00eda exclusivo para el mercado californiano. Ahora, mientras sus h\u00edbridos tradicionales y el Mirai de hidr\u00f3geno se abren paso en su gama, Toyota expandir\u00e1 un poco m\u00e1s su gama introduciendo tambi\u00e9n el\u00e9ctricos puros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras d\u00e9cadas apostando por el veh\u00edculo h\u00edbrido y ahora tambi\u00e9n por el hidr\u00f3geno, 2021 ser\u00e1 el a\u00f1o en el que la firma nipona tambi\u00e9n ofrecer\u00e1 el\u00e9ctricos de bater\u00eda<\/p>\n","protected":false},"author":10,"featured_media":8733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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