{"id":8787,"date":"2021-02-22T10:00:59","date_gmt":"2021-02-22T16:00:59","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=8787"},"modified":"2021-02-17T17:26:18","modified_gmt":"2021-02-17T23:26:18","slug":"companias-de-publicidad-se-unen-para-ajustarse-a-nuevas-politicas-de-apple","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/companias-de-publicidad-se-unen-para-ajustarse-a-nuevas-politicas-de-apple\/","title":{"rendered":"Compa\u00f1\u00edas de publicidad se unen para ajustarse a nuevas pol\u00edticas de Apple"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/cdn.forbes.com.mx\/2019\/05\/1528215178914-640x360.jpg\" width=\"640\" height=\"360\" class=\"alignnone size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn.forbes.com.mx\/2019\/05\/1528215178914-640x360.jpg\" width=\"640\" height=\"360\" class=\"alignnone size-medium\" \/><\/noscript><\/p>\n<p>Seis compa\u00f1\u00edas de publicidad en m\u00f3viles dijeron el mi\u00e9rcoles que han formado una sociedad para ayudar a comerciantes y desarrolladores de aplicaciones a ajustarse a los pr\u00f3ximos cambios de Apple, que afectar\u00e1n la forma en la que funcionan los anuncios en los tel\u00e9fonos iPhone.<\/p>\n<p>La empresa de la manzana comenzar\u00e1 pronto a pedir a los usuarios del iPhone que permitan que las aplicaciones usen sus datos para ofrecerles publicidad personalizada, una medida que ha recibido cr\u00edticas de rivales tecnol\u00f3gicos como Facebook, que sostiene que los cambios da\u00f1ar\u00e1n al negocio de anuncios de la compa\u00f1\u00eda de redes sociales.<\/p>\n<p>La Alianza Post-IDFA brindar\u00e1 consejos y mejores pr\u00e1cticas para ayudar a los anunciantes y desarrolladores a que se aseguren que los avisos lleguen a consumidores relevantes y que su eficacia a\u00fan se pueda medir luego de la aplicaci\u00f3n de los cambios de Apple, dijo Mark Ellis, presidente ejecutivo de la compa\u00f1\u00eda de publicidad en m\u00f3viles Liftoff, parte de la alianza.<\/p>\n<p>Eso incluir\u00e1 videos, seminarios en l\u00ednea y otros materiales sobre temas como entender qu\u00e9 datos se pueden usar de \u201cforma amigable con Apple\u201d, dijo Ellis.<\/p>\n<p>La nueva sociedad tambi\u00e9n incluye a Fyber, Chartboost, Singular, InMobi y Vungle, que son compa\u00f1\u00edas que se especializan en publicidad en m\u00f3viles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple comenzar\u00e1 pronto a pedir autorizaci\u00f3n a usuarios de iPhone para que las aplicaciones usen sus datos para ofrecerles publicidad personalizada.<\/p>\n","protected":false},"author":10,"featured_media":8789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/cdn.forbes.com.mx\/2019\/05\/1528215178914-640x360.jpg","fifu_image_alt":"Compa\u00f1\u00edas de publicidad se unen para ajustarse a nuevas pol\u00edticas de Apple","footnotes":""},"categories":[9],"tags":[],"class_list":["post-8787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-servicios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Compa\u00f1\u00edas de publicidad se unen para ajustarse a nuevas pol\u00edticas de Apple &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/companias-de-publicidad-se-unen-para-ajustarse-a-nuevas-politicas-de-apple\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compa\u00f1\u00edas de publicidad se unen para ajustarse a nuevas pol\u00edticas de Apple &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"Apple comenzar\u00e1 pronto a pedir autorizaci\u00f3n a usuarios de iPhone para que las aplicaciones usen sus datos para ofrecerles publicidad personalizada.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/backup.primeaction.com\/sp\/companias-de-publicidad-se-unen-para-ajustarse-a-nuevas-politicas-de-apple\/\" \/>\n<meta property=\"og:site_name\" content=\"Prime Action Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-22T16:00:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.forbes.com.mx\/2019\/05\/1528215178914-640x360.jpg\" \/>\n<meta name=\"author\" content=\"primeactionmx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn.forbes.com.mx\/2019\/05\/1528215178914-640x360.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"primeactionmx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Compa\u00f1\u00edas de publicidad se unen para ajustarse a nuevas pol\u00edticas de Apple &#183; Prime Action Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/backup.primeaction.com\/sp\/companias-de-publicidad-se-unen-para-ajustarse-a-nuevas-politicas-de-apple\/","og_locale":"es_ES","og_type":"article","og_title":"Compa\u00f1\u00edas de publicidad se unen para ajustarse a nuevas pol\u00edticas de Apple &#183; Prime Action Consulting","og_description":"Apple comenzar\u00e1 pronto a pedir autorizaci\u00f3n a usuarios de iPhone para que las aplicaciones usen sus datos para ofrecerles publicidad personalizada.","og_url":"https:\/\/backup.primeaction.com\/sp\/companias-de-publicidad-se-unen-para-ajustarse-a-nuevas-politicas-de-apple\/","og_site_name":"Prime Action Consulting","article_published_time":"2021-02-22T16:00:59+00:00","og_image":[{"url":"https:\/\/cdn.forbes.com.mx\/2019\/05\/1528215178914-640x360.jpg","type":"","width":"","height":""}],"author":"primeactionmx","twitter_card":"summary_large_image","twitter_image":"https:\/\/cdn.forbes.com.mx\/2019\/05\/1528215178914-640x360.jpg","twitter_misc":{"Escrito por":"primeactionmx","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/backup.primeaction.com\/sp\/companias-de-publicidad-se-unen-para-ajustarse-a-nuevas-politicas-de-apple\/#article","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/companias-de-publicidad-se-unen-para-ajustarse-a-nuevas-politicas-de-apple\/"},"author":{"name":"primeactionmx","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471"},"headline":"Compa\u00f1\u00edas de publicidad se unen para ajustarse a nuevas pol\u00edticas de Apple","datePublished":"2021-02-22T16:00:59+00:00","mainEntityOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/companias-de-publicidad-se-unen-para-ajustarse-a-nuevas-politicas-de-apple\/"},"wordCount":238,"publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/companias-de-publicidad-se-unen-para-ajustarse-a-nuevas-politicas-de-apple\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.forbes.com.mx\/2019\/05\/1528215178914-640x360.jpg","articleSection":["Post Servicios"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/backup.primeaction.com\/sp\/companias-de-publicidad-se-unen-para-ajustarse-a-nuevas-politicas-de-apple\/","url":"https:\/\/backup.primeaction.com\/sp\/companias-de-publicidad-se-unen-para-ajustarse-a-nuevas-politicas-de-apple\/","name":"Compa\u00f1\u00edas de publicidad se unen para ajustarse a nuevas pol\u00edticas de Apple &#183; Prime Action Consulting","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/companias-de-publicidad-se-unen-para-ajustarse-a-nuevas-politicas-de-apple\/#primaryimage"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/companias-de-publicidad-se-unen-para-ajustarse-a-nuevas-politicas-de-apple\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.forbes.com.mx\/2019\/05\/1528215178914-640x360.jpg","datePublished":"2021-02-22T16:00:59+00:00","breadcrumb":{"@id":"https:\/\/backup.primeaction.com\/sp\/companias-de-publicidad-se-unen-para-ajustarse-a-nuevas-politicas-de-apple\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/backup.primeaction.com\/sp\/companias-de-publicidad-se-unen-para-ajustarse-a-nuevas-politicas-de-apple\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/companias-de-publicidad-se-unen-para-ajustarse-a-nuevas-politicas-de-apple\/#primaryimage","url":"https:\/\/cdn.forbes.com.mx\/2019\/05\/1528215178914-640x360.jpg","contentUrl":"https:\/\/cdn.forbes.com.mx\/2019\/05\/1528215178914-640x360.jpg","caption":"Compa\u00f1\u00edas de publicidad se unen para ajustarse a nuevas pol\u00edticas de Apple"},{"@type":"BreadcrumbList","@id":"https:\/\/backup.primeaction.com\/sp\/companias-de-publicidad-se-unen-para-ajustarse-a-nuevas-politicas-de-apple\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/backup.primeaction.com\/sp\/"},{"@type":"ListItem","position":2,"name":"Compa\u00f1\u00edas de publicidad se unen para ajustarse a nuevas pol\u00edticas de Apple"}]},{"@type":"WebSite","@id":"https:\/\/backup.primeaction.com\/sp\/#website","url":"https:\/\/backup.primeaction.com\/sp\/","name":"Prime Action Consulting","description":"Consultoria Especializada em Canais","publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/backup.primeaction.com\/sp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/backup.primeaction.com\/sp\/#organization","name":"Prime Action Consulting","url":"https:\/\/backup.primeaction.com\/sp\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/","url":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","contentUrl":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","width":400,"height":185,"caption":"Prime Action Consulting"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471","name":"primeactionmx","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","caption":"primeactionmx"},"url":"https:\/\/backup.primeaction.com\/sp\/author\/primeactionmx\/"}]}},"_links":{"self":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/8787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/comments?post=8787"}],"version-history":[{"count":1,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/8787\/revisions"}],"predecessor-version":[{"id":8788,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/8787\/revisions\/8788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media\/8789"}],"wp:attachment":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media?parent=8787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/categories?post=8787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/tags?post=8787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}