{"id":9054,"date":"2021-03-05T10:00:23","date_gmt":"2021-03-05T16:00:23","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=9054"},"modified":"2021-03-04T19:28:07","modified_gmt":"2021-03-05T01:28:07","slug":"google-pagara-a-medios-mexicanos-por-sus-noticias-a-partir-de-este-ano","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/google-pagara-a-medios-mexicanos-por-sus-noticias-a-partir-de-este-ano\/","title":{"rendered":"Google pagar\u00e1 a medios mexicanos por sus noticias a partir de este a\u00f1o"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/cdn.forbes.com.mx\/2021\/03\/google-640x360.jpg\" width=\"640\" height=\"360\" class=\"alignnone size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn.forbes.com.mx\/2021\/03\/google-640x360.jpg\" width=\"640\" height=\"360\" class=\"alignnone size-medium\" \/><\/noscript><\/p>\n<p>Medios mexicanos recibir\u00e1n un pago de Google por las noticias que distribuyan a trav\u00e9s de la herramienta News Showcase, revel\u00f3 el vicepresidente de Noticias de Google, Richard Gingras, en una conferencia con medios de Am\u00e9rica Latina.<\/p>\n<p>De acuerdo con el diario El Economista, el directivo adelant\u00f3 que este servicio del gigante tecnol\u00f3gico llegar\u00e1 a varios pa\u00edses de Latinoam\u00e9rica para el segundo o tercer trimestre del 2021. En Argentina y Brasil, por cierto, ya est\u00e1 disponible.<\/p>\n<p>\u201cAunque no tengo frente a m\u00ed la lista de pa\u00edses en los que ya hemos entrado en discusiones con medios informativos, si no hemos empezado ya, yo anticipo que lo haremos en el siguiente trimestre o en los pr\u00f3ximos dos. Estos son programas que est\u00e1n dise\u00f1ados para ser globales\u201d, dijo Gingras.<\/p>\n<p>Hace apenas unos d\u00edas, Google lleg\u00f3 a acuerdos de pago no revelados con medios espec\u00edficos de Francia y Australia, pa\u00edses que buscan regular a la empresa tecnol\u00f3gica. A trav\u00e9s de News Showcase, la compa\u00f1\u00eda tiene un fondo de 1,000 millones de d\u00f3lares al a\u00f1o para pagar a medios de comunicaci\u00f3n que la empresa llama \u201csocios destacados\u201d y muestra sus noticias en esta nueva herramienta.<\/p>\n<p>Richard Gingras, de acuerdo con El Economista, dijo que son dos los criterios para elegir a los medios que podr\u00e1n usar News Showcase:<\/p>\n<p>1. Que de verdad produzcan contenido noticioso de manera continua.<\/p>\n<p>2. El tama\u00f1o de audiencia al momento de cada publicaci\u00f3n.<\/p>\n<p>Y sobre la negociaci\u00f3n que tendr\u00e1 Google con cada medio para acordar el monto del pago por las noticias en News Showcase, depender\u00e1 de una evaluaci\u00f3n que la compa\u00f1\u00eda har\u00e1 de distintos puntos como tama\u00f1o de lectores, circulaci\u00f3n print y web, as\u00ed como la cantidad de contenidos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Medios mexicanos recibir\u00e1n un pago de Google por las noticias que distribuyan a trav\u00e9s de la herramienta News Showcase, revel\u00f3 el vicepresidente de Noticias de Google, Richard Gingras, en una conferencia con medios de Am\u00e9rica Latina. De acuerdo con el diario El Economista, el directivo adelant\u00f3 que este servicio del gigante tecnol\u00f3gico llegar\u00e1 a varios [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":9056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/cdn.forbes.com.mx\/2021\/03\/google-640x360.jpg","fifu_image_alt":"Google pagar\u00e1 a medios mexicanos por sus noticias a partir de este a\u00f1o","footnotes":""},"categories":[5],"tags":[],"class_list":["post-9054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google pagar\u00e1 a medios mexicanos por sus noticias a partir de este a\u00f1o &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/google-pagara-a-medios-mexicanos-por-sus-noticias-a-partir-de-este-ano\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google pagar\u00e1 a medios mexicanos por sus noticias a partir de este a\u00f1o &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"Medios mexicanos recibir\u00e1n un pago de Google por las noticias que distribuyan a trav\u00e9s de la herramienta News Showcase, revel\u00f3 el vicepresidente de Noticias de Google, Richard Gingras, en una conferencia con medios de Am\u00e9rica Latina. 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