{"id":9065,"date":"2021-03-08T08:00:27","date_gmt":"2021-03-08T14:00:27","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=9065"},"modified":"2021-03-05T17:38:47","modified_gmt":"2021-03-05T23:38:47","slug":"enriquece-identidad-de-marca-trabajo-de-disenadores-automotrices-nissan","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/enriquece-identidad-de-marca-trabajo-de-disenadores-automotrices-nissan\/","title":{"rendered":"Enriquece identidad de marca, trabajo de dise\u00f1adores automotrices: Nissan"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/periodismodelmotor.com\/wp-content\/uploads\/2020\/07\/nuevo-logo-nissan-6-1280x720.jpg\" width=\"1280\" height=\"720\" class=\"alignnone size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/periodismodelmotor.com\/wp-content\/uploads\/2020\/07\/nuevo-logo-nissan-6-1280x720.jpg\" width=\"1280\" height=\"720\" class=\"alignnone size-medium\" \/><\/noscript><\/p>\n<p>Hiroyuki Sakurai, dise\u00f1ador de Nissan, explic\u00f3 que la labor de los dise\u00f1adores automotrices, enriquece y unifica la identidad de marca porque abarca desde la creaci\u00f3n de emblemas, logotipos, stands para ferias de veh\u00edculos, concesionarios y uniformes de empresas, entre otros.<\/p>\n<p>\u201cEn el \u00e1rea de Dise\u00f1o trabajamos con todo tipo de materiales y tama\u00f1os, pero la idea b\u00e1sica, es tratar de dar forma al esp\u00edritu y la identidad de la marca\u201d, describi\u00f3.<\/p>\n<p>En el caso de Nissan, dise\u00f1aron el Nissan Pavilion, donde fue presentado el a\u00f1o pasado el crossover el\u00e9ctrico Ariya, por lo que  incorpor\u00f3 elementos de dise\u00f1o de dicho modelo. Adem\u00e1s, en 2001 se encargaron de unificar las fuentes, los colores, el acabado de la superficie y la posici\u00f3n de los emblemas. Dentro de todo ello, los dise\u00f1adores pueden decidir sobre detalles como el tama\u00f1o y la posici\u00f3n precisa de cada modelo.<\/p>\n<p>No obstante, los modelos Z y GT-R continuaron teniendo emblemas especiales. Por ejemplo, el emblema con letras cursivas y en diagonal del Z Proto, presentado en septiembre del 2020, es un homenaje al Z de primera generaci\u00f3n. En tanto, el GT-R usa un emblema con las letras \u201cGT-R\u201d en fuente exclusiva y color rojo.<\/p>\n<p>Por otra parte, el modelo Ariya marc\u00f3 el inicio del empleo de una nueva fuente est\u00e1ndar para emblemas, con nuevo color, brillo y forma transversal. La insignia \u201cNissan\u201d en el frente tambi\u00e9n presenta un dise\u00f1o iluminado, espec\u00edficamente creado para dar a nuestros veh\u00edculos el\u00e9ctricos una apariencia futurista.<\/p>\n<p>Una herramienta utilizada por los dise\u00f1adores automotrices de Nissan para ofrecer a los clientes experiencias f\u00edsicas y virtuales, son los dispositivos de realidad virtual para cambiar la hora, la estaci\u00f3n y la iluminaci\u00f3n. \u00abEsto se debe a que el ambiente externo es parte de c\u00f3mo experimentamos un veh\u00edculo\u201d, indic\u00f3  Hiroyuki Sakurai.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hiroyuki Sakurai, dise\u00f1ador de Nissan, explic\u00f3 que la labor de los dise\u00f1adores automotrices, enriquece y unifica la identidad de marca porque abarca desde la creaci\u00f3n de emblemas, logotipos, stands para ferias de veh\u00edculos, concesionarios y uniformes de empresas, entre otros. \u201cEn el \u00e1rea de Dise\u00f1o trabajamos con todo tipo de materiales y tama\u00f1os, pero la [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":9067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/periodismodelmotor.com\/wp-content\/uploads\/2020\/07\/nuevo-logo-nissan-6-1280x720.jpg","fifu_image_alt":"Enriquece identidad de marca, trabajo de dise\u00f1adores automotrices: Nissan","footnotes":""},"categories":[8],"tags":[],"class_list":["post-9065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-automotriz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enriquece identidad de marca, trabajo de dise\u00f1adores automotrices: Nissan &#183; 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