{"id":9092,"date":"2021-03-09T10:00:33","date_gmt":"2021-03-09T16:00:33","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=9092"},"modified":"2021-03-05T19:19:56","modified_gmt":"2021-03-06T01:19:56","slug":"waze-busca-ayudar-a-pymes-con-nuevas-soluciones-publicitarias","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/waze-busca-ayudar-a-pymes-con-nuevas-soluciones-publicitarias\/","title":{"rendered":"Waze busca ayudar a PyMEs con nuevas soluciones publicitarias"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/cdn.forbes.com.mx\/2021\/01\/waze_2-640x360.jpg\" width=\"640\" height=\"360\" class=\"alignnone size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn.forbes.com.mx\/2021\/01\/waze_2-640x360.jpg\" width=\"640\" height=\"360\" class=\"alignnone size-medium\" \/><\/noscript><\/p>\n<p>Waze, la plataforma de tr\u00e1nsito automotor en tiempo real y navegaci\u00f3n asistida, inform\u00f3 que ha hecho actualizaciones de Waze Ads Starter, una de sus soluciones publicitarias adaptada espec\u00edficamente a peque\u00f1as y medianas empresas (PyMEs), que les facilitar\u00e1 la conexi\u00f3n con clientes existentes y la atracci\u00f3n de nuevos, a la vez que podr\u00e1n aprovechar al m\u00e1ximo su inversi\u00f3n en marketing.<\/p>\n<p>La plataforma dijo, en un comunicado, que simplific\u00f3 su proceso para que en cuesti\u00f3n de minutos PyMEs puedan anunciarse, a trav\u00e9s de su panel de gesti\u00f3n Ad Manager.<\/p>\n<p>\u201cLas peque\u00f1as empresas pueden empezar a anunciarse, ver el rendimiento de las campa\u00f1as de forma r\u00e1pida y hacer cambios f\u00e1cilmente, as\u00ed como acceder a nuevos formatos de anuncios y otras herramientas. Disponible tanto en el escritorio como en una nueva experiencia m\u00f3vil, Ad Manager facilita al m\u00e1ximo que las peque\u00f1as empresas alcancen sus objetivos comerciales\u201d, indic\u00f3.<\/p>\n<p>Las actualizaciones incluyen: <\/p>\n<p>Formatos de anuncios: Arrows y Take Overs se unen a los formatos existentes de Pin y B\u00fasqueda con la opci\u00f3n de previsualizaci\u00f3n de todos los anuncios en el m\u00f3vil. <\/p>\n<p>Criterios de segmentaci\u00f3n: Las PyMEs podr\u00e1n elegir objetivos basados en un c\u00f3digo postal, ciudad, regi\u00f3n geogr\u00e1fica o coordenadas espec\u00edficas.<\/p>\n<p>Llamadas a la acci\u00f3n espec\u00edficas para cada objetivo: Las PyMEs podr\u00e1n alcanzar sus objetivos y aumentar la conexi\u00f3n con el cliente a trav\u00e9s de las llamadas a la acci\u00f3n recomendadas por Waze, incluyendo, Guardar para m\u00e1s tarde, Guardar ubicaci\u00f3n, Conducir ah\u00ed y Llamar ahora.<\/p>\n<p>Notificaciones Push: Las PyMEs podr\u00e1n conectar con los clientes a\u00fan despu\u00e9s de su conducci\u00f3n con notificaciones push. <\/p>\n<p>Campa\u00f1as flexibles: Las PyMEs podr\u00e1n realizar campa\u00f1as de temporada o promociones por tiempo limitado.<\/p>\n<p>La compa\u00f1\u00eda dijo conocer los objetivos y retos \u00fanicos que las pymes tienen en la actualidad por la pandemia por lo que estas actualizaciones ser\u00e1n \u00fatiles para ellas.<\/p>\n<p>\u201cWaze Ads Starter es una soluci\u00f3n f\u00e1cil de usar y econ\u00f3mica que ayuda a ahorrar tiempo y dinero, ahora cuando las peque\u00f1as empresas necesitan sacar el m\u00e1ximo provecho de ambos\u201d.<\/p>\n<p>Waze tambi\u00e9n actualiz\u00f3 funciones para ayudar a las PyMEs a gestionar el presupuesto publicitario, mostrando el alcance estimado de la campa\u00f1a y proporcionando un presupuesto recomendado que incorpora din\u00e1micamente las ubicaciones y otros detalles de la campa\u00f1a, bas\u00e1ndose en una configuraci\u00f3n del presupuesto total o mensual de la misma. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plataforma simplific\u00f3 su proceso para que en cuesti\u00f3n de minutos PyMEs puedan anunciarse y alcanzar sus objetivos comerciales.<\/p>\n","protected":false},"author":10,"featured_media":9095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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