{"id":9143,"date":"2021-03-12T10:00:55","date_gmt":"2021-03-12T16:00:55","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=9143"},"modified":"2021-03-06T18:56:03","modified_gmt":"2021-03-07T00:56:03","slug":"mujeres-buscan-cerrar-brecha-de-genero-en-tecnologia","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/mujeres-buscan-cerrar-brecha-de-genero-en-tecnologia\/","title":{"rendered":"Mujeres buscan cerrar brecha de g\u00e9nero en tecnolog\u00eda"},"content":{"rendered":"

Celebrando los avances que nuestro pa\u00eds ha logrado al elevar el n\u00famero de mujeres emprendedoras, pero reconociendo que hay mucho trabajo por hacer para lograr que m\u00e1s mujeres se integren al ecosistema de fintech, las especialistas que participaron en la mesa redonda \u201cMujeres evolucionando el mundo de las finanzas\u201d fueron puntuales en que a\u00fan hay retos a vencer, incluyendo el cultural que proviene del machismo.<\/p>\n

Elena Cruz, de Finnovista, resalta la importancia del networking y el apoyo que las mismas mujeres se otorgan en sus comunidades, promoviendo mejores oportunidades y mejores puestos. Insiste en la necesidad de la especializaci\u00f3n, pues el ecosistema fintech mexicano necesita desarrolladoras.<\/p>\n

En un pa\u00eds en el que el porcentaje de mujeres que estudian carreras relacionadas con ciencias, tecnolog\u00eda, ingenier\u00eda o matem\u00e1ticas (STEM, por su acr\u00f3nimo en ingl\u00e9s) es de solo el 38%, comparado con el 54% de los hombres, Andrea Sainz, de Fintech Now, hace hincapi\u00e9 en la necesidad de la inclusi\u00f3n femenina no s\u00f3lo al momento de la contrataci\u00f3n, sino en continuar el desarrollo profesional y las capacidades de las mujeres para que puedan seguir creciendo en la empresa.<\/p>\n

De acuerdo con Maia Eliscovich, de Ual\u00e1, durante la pandemia fue notorio c\u00f3mo se afectaron los roles siendo las mujeres mayormente encargadas de las tareas dom\u00e9sticas, encima de su carga laboral, por lo que se pronunci\u00f3 a favor de una mayor flexibilidad en las pol\u00edticas de las empresas, pero tambi\u00e9n anim\u00f3 a las mujeres para que comuniquen sus necesidades a sus jefes.<\/p>\n

Hablando de lo que las fintech ofrecen a nivel de usuario, y ante la baja bancarizaci\u00f3n de la poblaci\u00f3n en el pa\u00eds, las panelistas estuvieron de acuerdo en que es importante hacerles saber a las mujeres que la tecnolog\u00eda puede ayudarles a mejorar su vida, darles m\u00e1s tiempo libre y a maximizar las dotes de administradoras de las finanzas a nivel personal y familiar, creando productos f\u00e1ciles de usar, pero sobre todo transparentes.<\/p>\n

Que cualquier mujer se d\u00e9 cuenta que en su celular tiene una herramienta para manejar su dinero y c\u00f3mo el beneficio es para ella y su familia, m\u00e1s que para las instituciones.<\/p>\n

En este sentido Ana Murillo, gerente comercial de PayPal M\u00e9xico, habla sobre c\u00f3mo los mecanismos digitales financieros son una herramienta empoderante de mujeres y desde dentro de la organizaci\u00f3n, se han desarrollado programas para que las mujeres avancen.<\/p>\n

\u201cHay mucha diversidad e inclusi\u00f3n dentro de los valores de PayPal y en el caso de la organizaci\u00f3n se tienen grupos de afinidad para crecer y desarrollarse, Unity es un grupo que est\u00e1 enfocado en crecer las carreras internas de mujeres dentro de la organizaci\u00f3n. Parte tambi\u00e9n del desarrollo que se dan est\u00e1n en el programa de Working Parents ayuda a visibilizar que el tema de cuidado en casa se trata tambi\u00e9n de un tema de equidad\u201d, precis\u00f3 Murillo.<\/p>\n

Las mexicanas ocupan el 37% de los puestos directivos en medianas empresas, de acuerdo con el informe Women in business 2020 de Grant Thornton. Se trata del m\u00e1ximo hist\u00f3rico en 13 a\u00f1os, desde que se realiza esta medici\u00f3n en el pa\u00eds, adem\u00e1s de ubicarse por encima del promedio mundial de 29%, sin embargo el camino trazado a\u00fan es largo.<\/p>\n

\u201cLa diversidad e inclusi\u00f3n ya no son s\u00f3lo una cuesti\u00f3n \u00e9tica: hoy las mujeres representan un factor importante en la eficiencia empresarial y en particular, la industria tecnol\u00f3gica ha sabido entenderlo\u201d, dijo Andrea Fern\u00e1ndez, gerente general de la regi\u00f3n SOLA en Kaspersky.<\/p>\n

Destac\u00f3 que una se\u00f1al positiva de avance, es que m\u00e1s de dos tercios de las mujeres de la regi\u00f3n (71%) se siente segura de que sus opiniones son respetadas desde el primer d\u00eda de trabajo en la industria de TI. En este sentido, las mejor posicionadas son las peruanas (89%), seguidas por las mexicanas (72%), brasile\u00f1as (71%), argentinas (67%), las colombianas (66%) y finalmente las chilenas (62%).<\/p>\n

Fern\u00e1ndez tambi\u00e9n explic\u00f3 que cuando se consult\u00f3 a las mujeres sobre la brecha de g\u00e9nero en la industria, ejecutivas de toda la regi\u00f3n coincidieron en que, desde hace dos a\u00f1os, \u00e9sta ha comenzado a reducirse.<\/p>\n

La mayor\u00eda de ellas tambi\u00e9n mencion\u00f3 que, al aspirar a su primer puesto en la industria, sus habilidades y experiencias se consideraron m\u00e1s que su g\u00e9nero: las peruanas tambi\u00e9n llevan la delantera en este aspecto (88%), seguidas por las argentinas (72%), brasile\u00f1as (66%), mexicanas (65%), colombianas (58%) y chilenas (56%).<\/p>\n","protected":false},"excerpt":{"rendered":"

Ejecutivas de Finnovista, Fintech Now, Ual\u00e1, Kaspersky y PayPal buscan romper el techo de cristal en la industria tecnol\u00f3gica.<\/p>\n","protected":false},"author":10,"featured_media":9145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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