{"id":9276,"date":"2021-03-23T11:00:14","date_gmt":"2021-03-23T17:00:14","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=9276"},"modified":"2021-03-17T17:32:31","modified_gmt":"2021-03-17T23:32:31","slug":"8-de-cada-10-consumidores-mexicanos-cazan-la-mejor-oferta-antes-de-comprar-por-internet","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/8-de-cada-10-consumidores-mexicanos-cazan-la-mejor-oferta-antes-de-comprar-por-internet\/","title":{"rendered":"8 de cada 10 consumidores mexicanos ‘cazan’ la mejor oferta antes de comprar por internet"},"content":{"rendered":"

Los consumidores siempre est\u00e1n buscando un beneficio econ\u00f3mico cuando desean adquirir un producto por internet, por lo que de acuerdo con un estudio realizado por NielsenIQ, ocho de cada 10 mexicanos dedican su tiempo online a comparar precios, por lo que visitan entre dos y tres retailers para conseguir la \u2018mejor oferta\u2019.<\/p>\n

El estudio revel\u00f3 que la pandemia vino a incrementar esta situaci\u00f3n, ya que el 62 por ciento de los internautas vieron afectados sus ingresos por la contingencia sanitaria. Incluso, el 46 por ciento de los consumidores a\u00fan tienen en mente que comprar por internet es m\u00e1s econ\u00f3mico y que las tiendas online est\u00e1n llenas de promociones.<\/p>\n

Asimismo, un 44 por ciento de los visitantes \u2018curiosos\u2019 de una tienda en internet, se convierten en compradores si el producto est\u00e1 en promoci\u00f3n, por lo que una de las grandes conclusiones del estudio realizado por NielsenIQ es que la prioridad del consumidor est\u00e1 orientada al precio.<\/p>\n

Se estima que tres de cada 10 art\u00edculos de las distintas categor\u00edas est\u00e1n bajo alg\u00fan tipo de promoci\u00f3n en la red, ya sea descuento directo, m\u00e1s contenido por el mismo precio, precio exclusivo online o meses sin intereses para las compras a cr\u00e9dito.<\/p>\n

Aun cuando una marca minorista se haya ganado el coraz\u00f3n de un comprador y est\u00e9 posicionada como su tienda favorita, cuando se trata de compras digitales siempre estar\u00e1 la comparaci\u00f3n con su competencia de por medio. \u201cEl 74 por ciento de los eShoppers visita varios sitios antes de comprar y se queda con el que le ofrezca un mejor precio\u201d, se puede leer en el estudio.<\/p>\n

\u201cEn el mundo digital todo sucede a una velocidad mayor, y para mantener el ritmo frente a esa evoluci\u00f3n es necesario entender que todas las actividades precompra online del shopper mexicano est\u00e1n enfocadas en buscar el beneficio econ\u00f3mico, por lo que el precio debe estar en el centro de la estrategia\u201d, dijo Paulina Ortiz, l\u00edder de eCommerce de NielsenIQ M\u00e9xico.<\/p>\n

De manera complementaria, los datos de Nielsen tambi\u00e9n revelaron que el dinamismo de los precios digitales es vertiginoso y var\u00eda dependiendo el producto.<\/p>\n

Categor\u00edas como cerveza o papel higi\u00e9nico presentan fluctuaciones de precio d\u00eda a d\u00eda e incluso entre horas de un mismo d\u00eda, mientras que en productos como leche o agua las variaciones son menos pronunciadas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Los mexicanos dedican su tiempo online a comparar precios, por lo que visitan entre 2 y 3 retailers para conseguir una oferta mejor, seg\u00fan un estudio realizado por NielsenIQ.<\/p>\n","protected":false},"author":10,"featured_media":9278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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