{"id":9313,"date":"2021-03-25T11:00:37","date_gmt":"2021-03-25T17:00:37","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=9313"},"modified":"2021-03-18T20:25:24","modified_gmt":"2021-03-19T02:25:24","slug":"el-ecommerce-crece-en-america-latina-con-la-pandemia","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/el-ecommerce-crece-en-america-latina-con-la-pandemia\/","title":{"rendered":"El eCommerce crece en Am\u00e9rica Latina con la pandemia"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/cdn.forbes.com.mx\/2020\/08\/comercioelectronico-640x360.jpg\" width=\"640\" height=\"360\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn.forbes.com.mx\/2020\/08\/comercioelectronico-640x360.jpg\" width=\"640\" height=\"360\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>El comercio electr\u00f3nico en el mundo, y en especial en Am\u00e9rica Latina, tuvo en los \u00faltimos doce meses un notable crecimiento por la pandemia de Covid-19, lo que hace de esa actividad una oportunidad para la reactivaci\u00f3n econ\u00f3mica de los pa\u00edses.<\/p>\n<p>As\u00ed lo expusieron este martes expertos que participan en el Circuito Colombia, foro que hace parte de la agenda paralela de la Asamblea de Gobernadores del Banco Interamericano de Desarrollo (BID) que comienza oficialmente ma\u00f1ana en Barranquilla, en el norte del pa\u00eds.<\/p>\n<p>En el foro \u201cReconstrucci\u00f3n sostenible: infraestructura, comercio y empleo postpandemia\u201d, la vicepresidenta de asuntos p\u00fablicos globales de la multinacional estadounidense de mensajer\u00eda UPS, Mar\u00eda Luisa Boyce, indic\u00f3 que en los \u00faltimos doce meses el comercio electr\u00f3nico en Am\u00e9rica Latina experiment\u00f3 un crecimiento que se esperaba alcanzar en entre cinco y diez a\u00f1os.<\/p>\n<p>\u201cEste a\u00f1o vimos cambios exponenciales, creo que uno de los m\u00e1s grandes, y vemos c\u00f3mo en Centroam\u00e9rica la compra a trav\u00e9s de comercio electr\u00f3nico creci\u00f3 un 300% y en general en Am\u00e9rica Latina hay un uso mayor de las tarjetas de cr\u00e9dito para compras en l\u00ednea\u201d, precis\u00f3 Boyce, para quien esto representa una oportunidad especialmente para peque\u00f1as empresas.<\/p>\n<p>Agreg\u00f3 que gracias a las tecnolog\u00edas aplicadas al comercio electr\u00f3nico los gobiernos podr\u00e1n mejorar sus procesos de transparencia, automatizaci\u00f3n y eficiencia, haciendo a los pa\u00edses m\u00e1s competitivos.<\/p>\n<p>Para el gerente de Sector de Integraci\u00f3n y Comercio del BID, Fabrizio Opertti, la recuperaci\u00f3n econ\u00f3mica de los pa\u00edses de Am\u00e9rica Latina tiene que ir de la mano del comercio eficiente y en mejores condiciones que las de a\u00f1os anteriores.<\/p>\n<p>\u201cSe requiere una liberalizaci\u00f3n de las pr\u00e1cticas comerciales en Am\u00e9rica Latina, lo que debe ir acompa\u00f1ado del mejoramiento en infraestructura, tanto f\u00edsica con puertos, aeropuertos y v\u00edas de comunicaci\u00f3n, como de conectividad electr\u00f3nica\u201d, manifest\u00f3.<\/p>\n<p>Opertti se refiri\u00f3 al fen\u00f3meno de regionalizaci\u00f3n en el comercio que se hizo evidente durante la pandemia y que en el futuro puede acentuarse al ser m\u00e1s atractivo para las empresas y los gobiernos.<\/p>\n<p>\u201cHay ciertos eslabones para ubicar la producci\u00f3n de estas empresas cerca de los mercados de consumo, lo que conlleva un beneficio ambiental por una menor huella de carbono\u201d, explic\u00f3 Opertti al se\u00f1alar que la regi\u00f3n debe apuntar a consolidar modelos de puertos como los de Singapur y Hong Kong.<\/p>\n<p>Sobre el comercio electr\u00f3nico durante el \u00faltimo a\u00f1o y las posibilidades que \u00e9ste representa tras la pandemia, el ministro de Comercio Industria y Turismo de Colombia, Jos\u00e9 Manuel Restrepo, inform\u00f3 que en el pa\u00eds tuvo crecimientos de hasta el 16% en una semana.<\/p>\n<p>\u201cHay decenas de miles de empresarios que hoy est\u00e1n haciendo comercio electr\u00f3nico y antes hubiera sido inimaginable avanzar en esa direcci\u00f3n\u201d, afirm\u00f3 el ministro, quien adem\u00e1s anunci\u00f3 que Colombia implementar\u00e1 una pol\u00edtica en este sentido, con la cual se est\u00e1n sumando peque\u00f1as y medianas empresas a la iniciativa.<\/p>\n<p>Flavia Santoro, presidenta de Procolombia, agencia gubernamental que promueve las exportaciones no tradicionales, el turismo y la inversi\u00f3n extranjera, sostuvo que, en esta coyuntura particular, Colombia y Am\u00e9rica Latina avanzan hacia una transformaci\u00f3n segura y efectiva para promover el empleo que impulse el crecimiento econ\u00f3mico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El crecimiento del eCommerce registrado en Am\u00e9rica Latina tras la pandemia, se estimaba alcanzar hasta dentro de cinco a diez a\u00f1os.<\/p>\n","protected":false},"author":10,"featured_media":9316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/cdn.forbes.com.mx\/2020\/08\/comercioelectronico-640x360.jpg","fifu_image_alt":"El eCommerce crece en Am\u00e9rica Latina con la pandemia","footnotes":""},"categories":[10],"tags":[],"class_list":["post-9313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-minorista"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El eCommerce crece en Am\u00e9rica Latina con la pandemia &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/el-ecommerce-crece-en-america-latina-con-la-pandemia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El eCommerce crece en Am\u00e9rica Latina con la pandemia &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"El crecimiento del eCommerce registrado en Am\u00e9rica Latina tras la pandemia, se estimaba alcanzar hasta dentro de cinco a diez a\u00f1os.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/backup.primeaction.com\/sp\/el-ecommerce-crece-en-america-latina-con-la-pandemia\/\" \/>\n<meta property=\"og:site_name\" content=\"Prime Action Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-25T17:00:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.forbes.com.mx\/2020\/08\/comercioelectronico-640x360.jpg\" \/>\n<meta name=\"author\" content=\"primeactionmx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn.forbes.com.mx\/2020\/08\/comercioelectronico-640x360.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"primeactionmx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El eCommerce crece en Am\u00e9rica Latina con la pandemia &#183; Prime Action Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/backup.primeaction.com\/sp\/el-ecommerce-crece-en-america-latina-con-la-pandemia\/","og_locale":"es_ES","og_type":"article","og_title":"El eCommerce crece en Am\u00e9rica Latina con la pandemia &#183; Prime Action Consulting","og_description":"El crecimiento del eCommerce registrado en Am\u00e9rica Latina tras la pandemia, se estimaba alcanzar hasta dentro de cinco a diez a\u00f1os.","og_url":"https:\/\/backup.primeaction.com\/sp\/el-ecommerce-crece-en-america-latina-con-la-pandemia\/","og_site_name":"Prime Action Consulting","article_published_time":"2021-03-25T17:00:37+00:00","og_image":[{"url":"https:\/\/cdn.forbes.com.mx\/2020\/08\/comercioelectronico-640x360.jpg","type":"","width":"","height":""}],"author":"primeactionmx","twitter_card":"summary_large_image","twitter_image":"https:\/\/cdn.forbes.com.mx\/2020\/08\/comercioelectronico-640x360.jpg","twitter_misc":{"Escrito por":"primeactionmx","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/backup.primeaction.com\/sp\/el-ecommerce-crece-en-america-latina-con-la-pandemia\/#article","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/el-ecommerce-crece-en-america-latina-con-la-pandemia\/"},"author":{"name":"primeactionmx","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471"},"headline":"El eCommerce crece en Am\u00e9rica Latina con la pandemia","datePublished":"2021-03-25T17:00:37+00:00","mainEntityOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/el-ecommerce-crece-en-america-latina-con-la-pandemia\/"},"wordCount":585,"publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/el-ecommerce-crece-en-america-latina-con-la-pandemia\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.forbes.com.mx\/2020\/08\/comercioelectronico-640x360.jpg","articleSection":["Post Minorista"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/backup.primeaction.com\/sp\/el-ecommerce-crece-en-america-latina-con-la-pandemia\/","url":"https:\/\/backup.primeaction.com\/sp\/el-ecommerce-crece-en-america-latina-con-la-pandemia\/","name":"El eCommerce crece en Am\u00e9rica Latina con la pandemia &#183; Prime Action Consulting","isPartOf":{"@id":"https:\/\/backup.primeaction.com\/sp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/backup.primeaction.com\/sp\/el-ecommerce-crece-en-america-latina-con-la-pandemia\/#primaryimage"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/el-ecommerce-crece-en-america-latina-con-la-pandemia\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.forbes.com.mx\/2020\/08\/comercioelectronico-640x360.jpg","datePublished":"2021-03-25T17:00:37+00:00","breadcrumb":{"@id":"https:\/\/backup.primeaction.com\/sp\/el-ecommerce-crece-en-america-latina-con-la-pandemia\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/backup.primeaction.com\/sp\/el-ecommerce-crece-en-america-latina-con-la-pandemia\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/el-ecommerce-crece-en-america-latina-con-la-pandemia\/#primaryimage","url":"https:\/\/cdn.forbes.com.mx\/2020\/08\/comercioelectronico-640x360.jpg","contentUrl":"https:\/\/cdn.forbes.com.mx\/2020\/08\/comercioelectronico-640x360.jpg","caption":"El eCommerce crece en Am\u00e9rica Latina con la pandemia"},{"@type":"BreadcrumbList","@id":"https:\/\/backup.primeaction.com\/sp\/el-ecommerce-crece-en-america-latina-con-la-pandemia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/backup.primeaction.com\/sp\/"},{"@type":"ListItem","position":2,"name":"El eCommerce crece en Am\u00e9rica Latina con la pandemia"}]},{"@type":"WebSite","@id":"https:\/\/backup.primeaction.com\/sp\/#website","url":"https:\/\/backup.primeaction.com\/sp\/","name":"Prime Action Consulting","description":"Consultoria Especializada em Canais","publisher":{"@id":"https:\/\/backup.primeaction.com\/sp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/backup.primeaction.com\/sp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/backup.primeaction.com\/sp\/#organization","name":"Prime Action Consulting","url":"https:\/\/backup.primeaction.com\/sp\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/","url":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","contentUrl":"https:\/\/backup.primeaction.com\/sp\/wp-content\/uploads\/sites\/8\/2019\/11\/logo-horiz-01-transp-2.png","width":400,"height":185,"caption":"Prime Action Consulting"},"image":{"@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/backup.primeaction.com\/sp\/#\/schema\/person\/12b4e201995201db2de1bc5b99533471","name":"primeactionmx","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/19d334fbde47ddf970c0d3392d592bcaec217ee5e078358913a249e212d2899f?s=96&d=mm&r=g","caption":"primeactionmx"},"url":"https:\/\/backup.primeaction.com\/sp\/author\/primeactionmx\/"}]}},"_links":{"self":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/9313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/comments?post=9313"}],"version-history":[{"count":1,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/9313\/revisions"}],"predecessor-version":[{"id":9315,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/posts\/9313\/revisions\/9315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media\/9316"}],"wp:attachment":[{"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/media?parent=9313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/categories?post=9313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/backup.primeaction.com\/sp\/wp-json\/wp\/v2\/tags?post=9313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}