{"id":9330,"date":"2021-03-26T09:00:18","date_gmt":"2021-03-26T15:00:18","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=9330"},"modified":"2021-03-19T11:48:40","modified_gmt":"2021-03-19T17:48:40","slug":"lanzan-programa-de-cebada-sostenible-en-apoyo-al-campo-mexicano","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/lanzan-programa-de-cebada-sostenible-en-apoyo-al-campo-mexicano\/","title":{"rendered":"Lanzan programa de cebada sostenible en apoyo al campo mexicano"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/webcdn.agroptima.com\/wp-content\/uploads\/2016\/08\/30150155\/lo-necesario-a-conocer-sobre-las-enfermedades-en-cebada-1024x768.jpg\" width=\"1024\" height=\"768\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/webcdn.agroptima.com\/wp-content\/uploads\/2016\/08\/30150155\/lo-necesario-a-conocer-sobre-las-enfermedades-en-cebada-1024x768.jpg\" width=\"1024\" height=\"768\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>Las empresas Heineken M\u00e9xico, John Deere, Syngenta y Yara M\u00e9xico, presentaron el Programa Innovaci\u00f3n Cebada Sostenible (PICES), con lo que buscan contribuir con el cuidado al campo y de la gente que lo trabaja al brindarles beneficios a los productores mexicanos.<\/p>\n<p>En la presentaci\u00f3n virtual, el director de abastecimientos de Heineken M\u00e9xico, Alberto M\u00e1ynez, explic\u00f3 que con PICES buscan promover una agricultura sostenible, as\u00ed como brindar apoyo a estados que lo producen integrando tecnolog\u00eda innovadora.<\/p>\n<p>Explic\u00f3 que se busca aumentar la producci\u00f3n de cebada bajo principios de sostenibilidad, cuidando el medio ambiente, el grano y su cadena de producci\u00f3n por lo que se busca lograr este a\u00f1o 15 mil hect\u00e1reas con este proceso en el Altiplano y El Baj\u00edo del pa\u00eds.<\/p>\n<p>Por su parte, el manager de ventas de John Deere M\u00e9xico y Centroam\u00e9rica, Jorge Aldana, apunt\u00f3 que este programa engloba importantes objetivos para \u201cgenerar m\u00e1s valor para aquellos que trabajan la tierra\u201d, brind\u00e1ndoles una mejor oferta de valor a los agricultores, para que logren reducir sus costos y ser m\u00e1s rentables.<\/p>\n<p>El director general de Syngenta M\u00e9xico y LAN, Javier Vald\u00e9s, comparti\u00f3 que se trata de ampliar el proyecto para compartir con los beneficios con todas las empresas del segmento.<\/p>\n<p>\u201cLa alianza tecnol\u00f3gica con agricultores es para atender la necesidad de alimento en el mundo y las necesidades de productores, como atender el cambio clim\u00e1tico, financiamiento, a qui\u00e9n vender la cosecha, asistencia t\u00e9cnica y mano de obra, producir m\u00e1s con menos, cuidar el medio ambiente y la diversidad\u201d, coment\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuatro empresas impulsan el proyecto que buscan mejorar la calidad de las cosechas y acercar a los productores tecnolog\u00eda sustentable<\/p>\n","protected":false},"author":10,"featured_media":9332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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