{"id":9479,"date":"2021-04-07T10:00:57","date_gmt":"2021-04-07T15:00:57","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=9479"},"modified":"2021-04-07T12:00:19","modified_gmt":"2021-04-07T17:00:19","slug":"la-telemedicina-cierra-brechas-sociales-pero-aun-tiene-retos-por-abatir","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/la-telemedicina-cierra-brechas-sociales-pero-aun-tiene-retos-por-abatir\/","title":{"rendered":"La telemedicina cierra brechas sociales, pero a\u00fan tiene retos por abatir"},"content":{"rendered":"

En M\u00e9xico, antes de COVID-19, la telemedicina no era una alternativa relevante para la poblaci\u00f3n por la poca exploraci\u00f3n que hab\u00eda en el campo. Pero tras la emergencia sanitaria y el confinamiento, esta soluci\u00f3n tecnol\u00f3gica dio un salto y despu\u00e9s de un a\u00f1o de estar en el radar de m\u00e1s gente busca convertirse en una opci\u00f3n para cerrar brechas de cobertura m\u00e9dica.<\/p>\n

Durante este a\u00f1o, el contexto pand\u00e9mico fue vital para el desarrollo de esta tecnolog\u00eda. Un ejemplo es Doctoralia, la plataforma de consultas en l\u00ednea que en marzo de 2020 contaba con 2,000 m\u00e9dicos a disposici\u00f3n de los usuarios. Ahora, seg\u00fan Ricardo Moguel, director general de la empresa en M\u00e9xico, cuentan con m\u00e1s de 10,000 profesionales, los cuales dieron m\u00e1s de 11,000 citas solo en enero de este a\u00f1o.<\/p>\n

\u201cVimos una transformaci\u00f3n en c\u00f3mo las personas adquir\u00edan salud desde sus casas, as\u00ed como h\u00e1bitos diferentes basados en romper las fronteras para las consultas\u201d, comenta Moguel, quien ejemplifica esto destacando el hecho de que un paciente en Chiapas recibe atenci\u00f3n de doctores en Ciudad de M\u00e9xico. \u201cLos especialistas est\u00e1n al alcance de la gente sin importar d\u00f3nde est\u00e9n\u201d, destaca.<\/p>\n

En el inicio de la pandemia, la prioridad era clara para las empresas enfocadas en el sector de la telemedicina: no desatender a los pacientes con otras enfermedades d\u00e1ndoles consultas de diversas especialidades desde casa, con el fin de que no se saturaran los hospitales y, adem\u00e1s, hubiese una reducci\u00f3n en la propagaci\u00f3n del virus.<\/p>\n

Para los especialistas en esta rama, la telesalud es una tendencia que est\u00e1 en crecimiento y no morir\u00e1. Seg\u00fan datos de la consultora McKinsey, se prev\u00e9 que el mercado de la salud digital pase de 350,000 millones de d\u00f3lares en 2019 a m\u00e1s de 600,000 millones para el 2024.<\/p>\n

Adem\u00e1s, una encuesta realizada por la misma empresa detall\u00f3 que en el 2019 s\u00f3lo el 11% de los consumidores estadounidenses usaron servicios de telesalud. No obstante, unos cuantos meses despu\u00e9s de que iniciara la pandemia, esta cifra se increment\u00f3 al 46%. Asimismo, m\u00e1s de tres cuartas partes de los entrevistados mostraron su inter\u00e9s de utilizar estas plataformas en el futuro.<\/p>\n

En este sentido, el investigador Ray Hammond, autor del informe La vida despu\u00e9s del COVID-19 en la salud , apunta que el aprovechamiento de la tecnolog\u00eda y de las aplicaciones para fines m\u00e9dicos a distancia se mantendr\u00e1n en el tiempo y se volver\u00e1n m\u00e1s accesibles incluso despu\u00e9s de que el mundo regrese a la normalidad, principalmente en las consultas rutinarias.<\/p>\n

\u201cEl monitoreo remoto y la consultor\u00eda virtual aliviar\u00e1n muchas de las cargas actuales de los servicios de salud y mejorar\u00e1n la prestaci\u00f3n de los mismos. Un legado positivo a largo plazo de la pandemia ser\u00e1n los sistemas de prestaci\u00f3n de servicios de salud cada vez m\u00e1s digitales y en l\u00ednea\u201d, puntualiza Hammond.<\/p>\n

En este sentido, desde Doctoralia tambi\u00e9n han notado que por lo menos el 50% de las visitas a los m\u00e9dicos por atenci\u00f3n primaria pueden convertirse en citas virtuales, lo cual ayudar\u00eda a optimizar el tiempo entre m\u00e9dico y paciente, reducir costos e incluso a que los especialistas tengan m\u00e1s oportunidad de compartir estudios con sus colegas para realizar mejores diagn\u00f3sticos.<\/p>\n

Otros ejemplos de estas plataformas son la mexicana Sof\u00eda o Doxy. Esta \u00faltima pas\u00f3 de 80,000 a 750,000 proveedores de servicios sanitarios en Estados Unidos. Adem\u00e1s, en este territorio y en Canad\u00e1 dio un salto en su penetraci\u00f3n en el mercado, el cual fue del 2% al 30%.<\/p>\n","protected":false},"excerpt":{"rendered":"

En M\u00e9xico, la brecha digital es uno de los temas m\u00e1s relevantes, pero los especialistas apuntan que su adopci\u00f3n se mantendr\u00e1 cuando la vida vuelva a la normalidad.<\/p>\n","protected":false},"author":10,"featured_media":9481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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