{"id":9494,"date":"2021-04-08T09:00:23","date_gmt":"2021-04-08T14:00:23","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=9494"},"modified":"2021-04-08T12:57:05","modified_gmt":"2021-04-08T17:57:05","slug":"buscan-generar-mayor-productividad-y-rentabilidad-en-la-cosecha-de-cebada","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/buscan-generar-mayor-productividad-y-rentabilidad-en-la-cosecha-de-cebada\/","title":{"rendered":"Buscan generar mayor productividad y rentabilidad en la cosecha de cebada"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/wrmx00.epimg.net\/radio\/imagenes\/2021\/03\/22\/nacional\/1616447247_597090_1616447397_noticia_normal_recorte1.jpg\" width=\"1300\" height=\"751\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/wrmx00.epimg.net\/radio\/imagenes\/2021\/03\/22\/nacional\/1616447247_597090_1616447397_noticia_normal_recorte1.jpg\" width=\"1300\" height=\"751\" class=\"aligncenter size-medium\" \/><\/noscript><br \/>\nHeineken M\u00e9xico, John Deere, Syngenta y Yara implementan el Programa Innovaci\u00f3n Cebada Sostenible (PICES), mediante el que ponen a disposici\u00f3n de los agricultores mexicanos tecnolog\u00eda de \u00faltima generaci\u00f3n y capacitaci\u00f3n para impulsar la productividad y rentabilidad de la cebada maltera en el pa\u00eds.<br \/>\nEl trabajo conjunto de las cuatro empresas con agricultores se enfoca en aumentar la producci\u00f3n de cebada bajo los tres principios de la sostenibilidad: econ\u00f3mico, que busca ser rentable para todos los participantes en la cadena de valor; social, que incluye el acompa\u00f1amiento en el desarrollo integral de los agricultores; y ambiental, con foco en el uso racional de los recursos.<br \/>\nEn conferencia de prensa virtual, Alberto M\u00e1ynez Guti\u00e9rrez, director de abastecimientos de Heineken M\u00e9xico; Javier Vald\u00e9s, director general de Syngenta M\u00e9xico y Am\u00e9rica Latina; Gianni Canneti, director general de Yara M\u00e9xico; y Jorge Aldana, manager de ventas de John Deere, destacaron los resultados obtenidos a dos a\u00f1os de su implementaci\u00f3n.<br \/>\n\u201cA trav\u00e9s de alianzas con otras empresas, como es este caso, buscamos beneficiar a los cientos de productores que forman parte importante de esta cadena de valor. Gracias a este programa, los agricultores logran mayores ingresos al mejorar la productividad y calidad del grano cosechado. Anualmente se han observado incrementos de rendimiento de hasta 50%, lo que permite un desarrollo, econ\u00f3mico y social a gran escala en el campo mexicano\u201d, dijo el ejecutivo de Heineken.<br \/>\nDijo que este proyecto comenz\u00f3 en 2018 en los estados de Hidalgo, Tlaxcala y Puebla, con una superficie de mil 500 hect\u00e1reas; un a\u00f1o despu\u00e9s se triplic\u00f3 esta cantidad. Durante 2020, a\u00fan frente a la emergencia sanitaria del COVID-19, se alcanzaron m\u00e1s de 10 mil hect\u00e1reas y para 2021, se buscar\u00e1 llegar a 15 mil hect\u00e1reas en las regiones del Altiplano y el Baj\u00edo.<br \/>\nLas empresas participantes en esta alianza estrat\u00e9gica ofrecen herramientas digitales de campo \u2014 para la nutrici\u00f3n y protecci\u00f3n de cultivos, agricultura de conservaci\u00f3n y precisi\u00f3n, as\u00ed como maquinaria agr\u00edcola y una oferta comercial preferente\u2014 con el objetivo de apoyar a los agricultores.<br \/>\n\u201cHoy en d\u00eda, el abastecimiento sostenible y responsable es m\u00e1s importante que nunca. Por ello, apoyamos los medios de subsistencia de agricultores locales y fomentamos los m\u00e1s altos est\u00e1ndares ambientales y sociales\u201d, coincidieron los voceros.<br \/>\nLa cebada es el principal insumo para la elaboraci\u00f3n de cerveza, uno de los cinco productos agr\u00edcolas que contribuyen significativamente al super\u00e1vit de la balanza agroalimentaria de M\u00e9xico, con ventas de 4 mil 288 millones de pesos, seg\u00fan datos publicados recientemente por la Secretar\u00eda de Agricultura y Desarrollo Rural.<br \/>\nAnte este panorama, la apuesta del Programa Innovaci\u00f3n Cebada Sostenible (PICES) es continuar impulsando la compra de cebada nacional y el uso responsable de los recursos para ayudar a los productores de cebada a hacer frente a los nuevos retos que plantea la agricultura.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alcanz\u00f3 una participaci\u00f3n de 34% en los registros totales, seg\u00fan el informe anual de ACARA<\/p>\n","protected":false},"author":10,"featured_media":9496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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