{"id":9638,"date":"2021-04-16T09:00:17","date_gmt":"2021-04-16T14:00:17","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=9638"},"modified":"2021-04-16T11:00:48","modified_gmt":"2021-04-16T16:00:48","slug":"heineken-por-un-campo-mexicano-mas-sustentable","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/heineken-por-un-campo-mexicano-mas-sustentable\/","title":{"rendered":"Heineken, por un campo mexicano m\u00e1s sustentable"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.eleconomista.com.mx\/__export\/1617665215334\/sites\/eleconomista\/img\/2021\/04\/05\/cebada.jpg_1093282975.jpg\" width=\"1120\" height=\"633\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.eleconomista.com.mx\/__export\/1617665215334\/sites\/eleconomista\/img\/2021\/04\/05\/cebada.jpg_1093282975.jpg\" width=\"1120\" height=\"633\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>El Programa a Innovaci\u00f3n Cebada Sostenible (PICES) ofrece apoyos al agricultor para proveerles mejores tecnolog\u00edas disponibles en el sector y as\u00ed buscar que tengan los mejores rendimientos, ingresos y obtener un grano de cebada de mayor calidad para las cervezas Heineken.<\/p>\n<p>\u201cSembramos cebada hace m\u00e1s de 100 a\u00f1os aqu\u00ed en M\u00e9xico y lo que observamos de las pr\u00e1cticas agr\u00edcolas en M\u00e9xico y compar\u00e1ndolas con otros pa\u00edses, es que hay una gran diferencia principalmente en el uso de las tecnolog\u00edas\u201d, coment\u00f3 en entrevista para El Economista, Alberto M\u00e1ynez Guti\u00e9rrez, director de abastecimientos de Heineken M\u00e9xico.<\/p>\n<p>En colaboraci\u00f3n con John Deere, Syngenta y Yara, esta iniciativa por el campo busca impactar con sustentabilidad al sector agr\u00edcola en M\u00e9xico.<\/p>\n<p>La cosecha de cebada es muy importante en los estados de Hidalgo, Puebla, Tlaxcala, Estado de M\u00e9xico y Guanajuato.<\/p>\n<p>Los beneficios de PICES<\/p>\n<p>Con el Programa se ofrece financiamiento a los agricultores, un seguro agr\u00edcola, maquinaria, y se hace una labor de acompa\u00f1amiento con personal especializado desde el momento de la siembra hasta la cosecha.<\/p>\n<p>\u201cAmbientalmente se busca cuidar los suelos controlar la huella de carbono\u201d, dijo en entrevista Javier Vald\u00e9s, director general de Syngenta M\u00e9xico y LAN.<\/p>\n<p>La tecnolog\u00eda para el cultivo sostenible y sustentable<\/p>\n<p>Con las nuevas y mejoradas t\u00e9cnicas de agricultura que implementan un equipo especializado y tecnol\u00f3gico para el cuidado del medio ambiente, en las actividades de reproducci\u00f3n, de labranza, de conservaci\u00f3n o m\u00ednima labranza, \u201cestamos buscando que el agricultor no mueva tanto el terreno, lo que ayuda a que se fije el carbono en el suelo y tenga mejores nutrientes\u201d, explic\u00f3 Vald\u00e9s de Syngenta M\u00e9xico.<\/p>\n<p>Esto tiene un beneficio importante en la captaci\u00f3n de agua y la materia org\u00e1nica en el suelo; el agua se queda en la tierra y no se filtra. \u201cEstamos buscando cultivos que tengan menos carga qu\u00edmica y tecnolog\u00edas de fertilizaci\u00f3n a trav\u00e9s de an\u00e1lisis de suelo, lo que tiene el suelo solamente se complementa. As\u00ed es m\u00e1s eficiente el manejo del fertilizante\u201d, por lo que no se contamina el suelo innecesariamente, adem\u00e1s de que se prioriza el manejo del agua.<\/p>\n<p>Los realizadores de esta iniciativa ven con \u00e1nimo el ejemplo de pa\u00edses como Francia o Estados Unidos que son grandes productores de cebada, quienes ya adoptaron tecnolog\u00edas sustentables que han incrementado los rendimientos de los agricultores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frente a la emergencia sanitaria del Covid-19, se alcanzaron m\u00e1s de 10,000 hect\u00e1reas de cultivo sustentable en el Altiplano y el Baj\u00edo.<\/p>\n","protected":false},"author":10,"featured_media":9640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_mbp_gutenberg_autopost":false,"fifu_image_url":"https:\/\/www.eleconomista.com.mx\/__export\/1617665215334\/sites\/eleconomista\/img\/2021\/04\/05\/cebada.jpg_1093282975.jpg","fifu_image_alt":"Heineken, por un campo mexicano m\u00e1s sustentable","footnotes":""},"categories":[8],"tags":[],"class_list":["post-9638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post-automotriz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken, por un campo mexicano m\u00e1s sustentable &#183; 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