{"id":9756,"date":"2021-04-23T10:00:36","date_gmt":"2021-04-23T15:00:36","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=9756"},"modified":"2021-04-23T15:41:20","modified_gmt":"2021-04-23T20:41:20","slug":"la-venta-de-pcs-se-dispara-en-la-pandemia-a-pesar-de-la-escasez-de-chips","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/la-venta-de-pcs-se-dispara-en-la-pandemia-a-pesar-de-la-escasez-de-chips\/","title":{"rendered":"La venta de PCs se dispara en la pandemia a pesar de la escasez de chips"},"content":{"rendered":"

En lo que va del a\u00f1o, la escasez mundial de chips ha puesto en jaque a la industria tecnol\u00f3gica, pues ha impactado en mercados que van desde las consolas de videojuegos hasta los autom\u00f3viles; sin embargo, el de las computadoras personales ha salido avante e incluso creci\u00f3.<\/p>\n

De acuerdo con cifras de las consultoras Gartner e IDC , durante el primer trimestre del a\u00f1o se vendieron m\u00e1s ordenadores que en el mismo periodo del 2020, no obstante, los datos de ambas firmas distan en relaci\u00f3n a la magnitud del crecimiento.<\/p>\n

Por una parte, Gartner detall\u00f3 que el mercado de computadoras creci\u00f3 un 32% en este periodo, es decir, se distribuyeron 69.9 millones de ordenadores port\u00e1tiles o de escritorio, aunque el an\u00e1lisis no tom\u00f3 en cuenta los dispositivos Chromebooks, cuyas ventas crecieron gracias a las inversiones de instituciones educativas. Por lo tanto, si se les incluyera, el mercado de PC habr\u00eda crecido en un 47%, comunic\u00f3 la empresa<\/p>\n

\u201cCreemos que al menos este a\u00f1o, especialmente en el primer semestre, la demanda de ordenadores seguir\u00e1 fuerte. La pregunta es qu\u00e9 tan fuerte ser\u00e1 durante el segundo semestre\u201d, coment\u00f3 el investigador de Gartner, Mikako Kitagawa, a la CNBC, quien tambi\u00e9n destac\u00f3 que en la actualidad, la cadena de suministro se est\u00e1 viendo afectada por la escasez de semiconductores.<\/p>\n

Por otra parte, IDC calcul\u00f3 que se vendieron 84 millones de computadoras en este periodo, lo cual representa un crecimiento del 55%. Adem\u00e1s, destac\u00f3 que la diferencia en relaci\u00f3n con el trimestre anterior fue de apenas un 8%, un dato importante para la consultora, pues los primeros tres meses del a\u00f1o suelen tener un peor comportamiento.<\/p>\n

El crecimiento, seg\u00fan los analistas, corresponde a la demanda por la pandemia y el confinamiento, situaciones que dieron como consecuencia el auge del teletrabajo, adem\u00e1s de las clases en l\u00ednea.<\/p>\n

No obstante, ambas consultoras coincidieron en el hecho de que las cifras pudieron haber sido mejores sin la escasez en el suministro de semiconductores que ha nublado el mercado desde hace algunos meses.<\/p>\n

Incluso los investigadores han puesto el foco de atenci\u00f3n en este hecho, pues consideran que influir\u00e1 en el aumento de costos de los dispositivos. \u201cEl mercado sigue luchando con reveses, incluida la escasez de componentes y problemas de log\u00edstica, cada uno de los cuales ha contribuido a un aumento en los precios de venta promedio\u201d, coment\u00f3 Jitesh Ubrani, director de investigaci\u00f3n de Mobile Device Trackers en IDC.<\/p>\n

Respecto a las cinco empresas con mayor participaci\u00f3n en el mercado de computadoras personales, IDC reporta que Lenovo contin\u00faa siendo la m\u00e1s relevante, con 24.3% en el primer trimestre del a\u00f1o. De cerca le sigue HP, con un 22.9%; despu\u00e9s Dell, con un 15.4%, Apple, con 8%, y al final se encuentra Acer, con un 7%.<\/p>\n

Acerca de este asunto, \u00c1lvaro Mu\u00f1oz, director de consumo para Latinoam\u00e9rica en Lenovo, resalt\u00f3 la importancia de las nuevas din\u00e1micas h\u00edbridas tanto en el trabajo como en la escuela para el desarrollo de las tecnolog\u00edas relacionadas con las computadoras personales.<\/p>\n

\u00abSe abri\u00f3 una caja de pandora, ofreciendo posibilidades de capacitaci\u00f3n educaci\u00f3n para cada rinc\u00f3n de nuestras regiones, eso implica que habr\u00e1 una demanda de m\u00e1quinas para poder acceder a esas clases\u00bb, puntualiz\u00f3.<\/p>\n

Por otra parte, el impacto de la escasez de chips ha alcanzado a otras industrias de suma relevancia, como la automotriz. Incluso Intel, una de las compa\u00f1\u00edas m\u00e1s importantes en la creaci\u00f3n de semiconductores, anunci\u00f3 que abrir\u00e1n su red de fabricaci\u00f3n a las empresas de chips para autos, esto con el fin de retomar las l\u00edneas de ensamblaje de Ford y General Motors.<\/p>\n

Cabe recordar que General Motors, por ejemplo, anunci\u00f3 la semana pasada el recorte de su producci\u00f3n en plantas de Am\u00e9rica del Norte por la escasez de los componentes y por ello previ\u00f3 una reducci\u00f3n de su utilidad operativa de 2021 entre 1,500 millones y 2,000 millones de d\u00f3lares.<\/p>\n","protected":false},"excerpt":{"rendered":"

La falta de suministro global de semiconductores, sin embargo, es un riesgo para esta industria y puede aumentar los precios de los productos.<\/p>\n","protected":false},"author":10,"featured_media":9758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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