{"id":9790,"date":"2021-04-26T10:00:52","date_gmt":"2021-04-26T15:00:52","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=9790"},"modified":"2021-04-26T11:26:07","modified_gmt":"2021-04-26T16:26:07","slug":"covid-19-y-el-cambio-climatico-han-impulsado-a-docusign","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/covid-19-y-el-cambio-climatico-han-impulsado-a-docusign\/","title":{"rendered":"COVID-19 y el cambio clim\u00e1tico han impulsado a DocuSign"},"content":{"rendered":"

La vertical de legal tech ha crecido en los \u00faltimos meses siguiendo una tendencia en ascenso como muchas de las verticales y empresas enfocadas en digitalizar servicios y es algo que a Dan Springer, CEO Global de DocuSign, ha beneficiado directamente.<\/p>\n

\u201cTuvimos un incremento del 50% en las ventas que podr\u00eda no ser tanto en t\u00e9rminos de ingresos por el tama\u00f1o de compa\u00f1\u00eda que somos pero que al final es un impulso que estamos viendo y que nos est\u00e1 motivando para expandir el negocio y dar a conocer nuestros m\u00faltiples servicios\u201d, indic\u00f3 a Expansi\u00f3n Springer.<\/p>\n

Las razones principales que identific\u00f3 Springer son variadas pero admite que hay un par que destacaron: la pandemia por COVID-19, que incentiv\u00f3 el trabajo remoto y por ende la aparici\u00f3n de m\u00e1s contratos digitales, pero tambi\u00e9n el factor de medioambiente y cambio clim\u00e1tico, donde las empresas han tenido m\u00e1s inter\u00e9s.<\/p>\n

\u201cLas metas en la reducci\u00f3n de uso de papel, as\u00ed como la optimizaci\u00f3n en los procesos devienen en una mejora a la cultura de medioambiente que pueden tener las empresas en el mundo. Hemos visto que existe una mayor inter\u00e9s por el uso de firmas digitales y de contratos digitales por esta raz\u00f3n y ser\u00e1 un factor de empuje para los pr\u00f3ximos a\u00f1os\u201d, enfatiza Springer.<\/p>\n

En 2019, el mercado de tecnolog\u00eda legal gener\u00f3 ingresos de 17,320 millones de d\u00f3lares estadounidenses en todo el mundo, y se prev\u00e9 que el mercado crezca a una tasa de crecimiento anual compuesta de m\u00e1s del 6% hacia 2025. En ese a\u00f1o, los ingresos est\u00e1n programados para alcanzar 25,170 millones de d\u00f3lares estadounidenses, de acuerdo a Statista.<\/p>\n

En el caso de DocuSign, la firma indic\u00f3 que ya tiene casi 90,000 clientes en el mundo y su llegada oficial a M\u00e9xico representa la apertura de un mercado que est\u00e1 madurando.<\/p>\n

\u201cSi bien el mercado mexicano est\u00e1 en un proceso de adaptaci\u00f3n a este tipo de tecnolog\u00edas, s\u00ed tiene un inter\u00e9s por \u00e9stas, por lo que el potencial es enorme y muchas personas ya nos conocen. Nuestra llegada representa la apertura de una oficina en el pa\u00eds y tambi\u00e9n trae consigo la apertura de la regi\u00f3n, donde los pa\u00edses latinoamericanos tambi\u00e9n est\u00e1 representando una gran \u00e1rea de oportunidad\u201d precisa el CEO Global de DocuSign.<\/p>\n

Para lograr que se evangelicen a m\u00e1s personas en el uso de este tipo de tecnolog\u00edas, Springer admite que tendr\u00e1n que trabajar mucho en la parte de educaci\u00f3n, sobre todo con el talento legal que hay en el pa\u00eds.<\/p>\n

\u201cSi bien muchos abogados a\u00fan son renuentes al uso de estas tecnolog\u00edas y la ven con ojos de ilegalidad, la realidad es que tambi\u00e9n est\u00e1n comprobando la efectividad de estas herramientas en cuanto a reducci\u00f3n de tiempo y de papeleo. Literalmente mi papel es dar a conocer estas opciones al mercado acompa\u00f1ado del talento que estar\u00e1 haciendo lo mismo en la regi\u00f3n, pues es un mercado que est\u00e1 en ascenso\u201d.<\/p>\n

El 80% de los ingresos de la empresa a\u00fan se focalizan en Estados Unidos y Europa, pero buscan que con la apertura de esta nueva oficina el mercado latino entre con mayor fuerza al uso de firma electr\u00f3nicas y optar por \u00e9stas como una opci\u00f3n legal y m\u00e1s \u00f3ptima para realizar un buen n\u00famero de tr\u00e1mites.<\/p>\n

\u201cEl a\u00f1o pasado vimos un incremento interesante en el uso de nuestra colusi\u00f3n de parte de aseguradoras o empresas enfocadas en salud, una tendencia que ten\u00edamos identificada pero que con la pandemia increment\u00f3 por obvias razones\u201d precis\u00f3 Springer.<\/p>\n

Para entender mejor el tras bambalinas legal en el que se sustenta DocuSign, Springer explica que trabajan bajo dos marcos legales, el derecho consuetudinario y el derecho civil, y que en el caso de M\u00e9xico el segundo es el que aplica en la soluci\u00f3n que hay disponible en el pa\u00eds. Y aunque en el mercado mexicano existen ciertas barreras en la adopci\u00f3n de estas soluciones, el CEO de DocuSign ve un mercado f\u00e9rtil, sobre todo en el talento m\u00e1s joven.<\/p>\n

\u201cEs cierto que existen barreras reales y hoy tenemos muchas personas que dir\u00e1n que estas firmas no son legales. Pero al final tenemos menos de 5% de penetraci\u00f3n y eso es porque no se han desarrollado soluciones para varios casos, a medida que m\u00e1s \u00e1reas de una organizaci\u00f3n comiencen a encontrar m\u00e1s usos se dar\u00e1n cuenta que no van regresar al papel\u201d, comenta Springer.<\/p>\n

Por su parte la firma de an\u00e1lisis Statista indica que el talento que es fan\u00e1tico de la tecnolog\u00eda tambi\u00e9n ser\u00e1 un impulsor.<\/p>\n

\u201cUna afluencia de graduados en derecho que han crecido con la tecnolog\u00eda, junto con un suministro saludable de aficionados a la tecnolog\u00eda, que han identificado las oportunidades disponibles en el mercado de servicios legales, ha permitido una mayor conciencia de las soluciones relacionadas con la tecnolog\u00eda en una industria que a menudo se considera ser m\u00e1s conservador y tradicional\u201d, precisa Statista en su \u00faltimo informe sobre el panorama de legal tech en el mundo.<\/p>\n","protected":false},"excerpt":{"rendered":"

La vertical de legal tech ha crecido en los \u00faltimos meses siguiendo una tendencia en ascenso como muchas de las verticales y empresas enfocadas en digitalizar servicios y es algo que a Dan Springer, CEO Global de DocuSign, ha beneficiado directamente. \u201cTuvimos un incremento del 50% en las ventas que podr\u00eda no ser tanto en 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