{"id":9962,"date":"2021-05-05T10:00:07","date_gmt":"2021-05-05T15:00:07","guid":{"rendered":"https:\/\/backup.primeaction.com\/sp\/?p=9962"},"modified":"2021-05-05T11:15:34","modified_gmt":"2021-05-05T16:15:34","slug":"el-mercado-de-ebooks-en-mexico-crece-en-medio-de-la-caida-de-los-libros-fisicos","status":"publish","type":"post","link":"https:\/\/backup.primeaction.com\/sp\/el-mercado-de-ebooks-en-mexico-crece-en-medio-de-la-caida-de-los-libros-fisicos\/","title":{"rendered":"El mercado de ebooks en M\u00e9xico crece en medio de la ca\u00edda de los libros f\u00edsicos"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/cdn-3.expansion.mx\/dims4\/default\/fb54e0b\/2147483647\/strip\/true\/crop\/1254x837+0+0\/resize\/3600x2402!\/quality\/90\/?url=https%3A%2F%2Fcdn-3.expansion.mx%2F46%2Fe2%2Fd27742474cc0aa8b247bf5f090d8%2Fwalmart-ebooks-rakuten-amzon-istock.jpg\" width=\"3600\" height=\"2402\" class=\"aligncenter size-medium lazyload\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn-3.expansion.mx\/dims4\/default\/fb54e0b\/2147483647\/strip\/true\/crop\/1254x837+0+0\/resize\/3600x2402!\/quality\/90\/?url=https%3A%2F%2Fcdn-3.expansion.mx%2F46%2Fe2%2Fd27742474cc0aa8b247bf5f090d8%2Fwalmart-ebooks-rakuten-amzon-istock.jpg\" width=\"3600\" height=\"2402\" class=\"aligncenter size-medium\" \/><\/noscript><\/p>\n<p>En M\u00e9xico se lee poco, o por lo menos es lo que las \u00faltimas cifras del Instituto Nacional de Geograf\u00eda y Estad\u00edstica (Inegi) refieren, pues s\u00f3lo se consumen 3.7 libros al a\u00f1o por cada usuario. Sin embargo, varias empresas han tenido \u00e9xito con los ebooks y los audiolibros.<\/p>\n<p>De acuerdo con Inegi, nueve de cada 10 personas declar\u00f3 leer revistas, peri\u00f3dicos, libros, ebooks o p\u00e1ginas en internet durante el \u00faltimo a\u00f1o y el tiempo de lectura promedio que dedican a esta actividad es de 50 minutos.<\/p>\n<p>Ante una demanda mayor, algunas empresas han buscado ofrecer m\u00e1s. Por ejemplo Scribd, la cual anunci\u00f3 que su cat\u00e1logo de ebooks y audiolibros en espa\u00f1ol lleg\u00f3 a los 100,000 t\u00edtulos y tiene un nuevo programa enfocado en dar difusi\u00f3n a escritoras latinoamericanas.<\/p>\n<p>Adem\u00e1s de esta adici\u00f3n de t\u00edtulos, la empresa present\u00f3 Scribd Audio, un nuevo servicio que alberga 30 audiolibros y que est\u00e1 en crecimiento, gracias al apoyo de editoriales como Anagrama, Almad\u00eda, Sexto Piso, El Colegio de M\u00e9xico, Capit\u00e1n Swing, Arpa Editores y Plataforma Editorial.<\/p>\n<p>Mientras las ventas de libros f\u00edsicos disminuyeron 56.3% en 2020, de acuerdo a la C\u00e1mara Nacional de la Industria Editorial Mexicana (CANIEM). Los ebooks van marcando un paso cada vez m\u00e1s competitivo en el mundo.<\/p>\n<p>Seg\u00fan datos de Advertising &amp; Media Outlook de Statista, la penetraci\u00f3n de los libros electr\u00f3nicos todav\u00eda est\u00e1 por detr\u00e1s de la de los libros impresos por un amplio margen en todo el mundo.<\/p>\n<p>En los Estados Unidos, por ejemplo, donde los libros electr\u00f3nicos son muy populares en comparaci\u00f3n con los f\u00edsicos, s\u00f3lo tuvo una representaci\u00f3n de mercado del 23% entre los lectores estadounidenses, mientras que 45% de los usuarios que dijeron adquirir un libro, prefiri\u00f3 hacerlo en formato f\u00edsico.<\/p>\n<p>En el caso del mercado chino, 32.2% de los usuarios consultados dijo haber comprado un libro f\u00edsico, pero s\u00f3lo 24.4% dijo haber adquirido un ebook o audiolibro. El porcentaje restante dijo consumir revistas y medios online, pero no consumi\u00f3 un contenido extra a lo que se encuentra en internet.<\/p>\n<p>Estos hallazgos sugieren que los libros electr\u00f3nicos no ser\u00e1n el \u00faltimo clavo en el ata\u00fad de los libros impresos, sino m\u00e1s bien un producto complementario que, en \u00faltima instancia, deber\u00eda beneficiar a la industria editorial. Las personas pueden agarrar un lector electr\u00f3nico cuando se dirigen a la playa o viajan al trabajo, pero no hay nada como los reales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sector de los libros electr\u00f3nicos crece con fuerza en China, Estados Unidos y Reino Unido, pero en M\u00e9xico a\u00fan vive una t\u00edmida expansi\u00f3n.<\/p>\n","protected":false},"author":10,"featured_media":9964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-post.php","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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los libros f\u00edsicos &#183; Prime Action Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/backup.primeaction.com\/sp\/el-mercado-de-ebooks-en-mexico-crece-en-medio-de-la-caida-de-los-libros-fisicos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El mercado de ebooks en M\u00e9xico crece en medio de la ca\u00edda de los libros f\u00edsicos &#183; Prime Action Consulting\" \/>\n<meta property=\"og:description\" content=\"El sector de los libros electr\u00f3nicos crece con fuerza en China, Estados Unidos y Reino Unido, pero en M\u00e9xico a\u00fan vive una t\u00edmida expansi\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/backup.primeaction.com\/sp\/el-mercado-de-ebooks-en-mexico-crece-en-medio-de-la-caida-de-los-libros-fisicos\/\" \/>\n<meta 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